Denise | sandstonecastles
@sandstonecastles.bsky.social
🌟 Marketing, Positioning, Messaging
Helping you become the go-to solution for your favourite customers
💡 Sign up for no-fluff marketing tips
👩🏻💻🧑💻 Join my co-working space
👉 Find out more here: www.sandstonecastles.co.uk
Helping you become the go-to solution for your favourite customers
💡 Sign up for no-fluff marketing tips
👩🏻💻🧑💻 Join my co-working space
👉 Find out more here: www.sandstonecastles.co.uk
Need help with your marketing, but not sure what your options are? Check out my flowchart to figure out what path is best for you and your small business... the answer might surprise you! 🔎
December 4, 2025 at 9:01 AM
Need help with your marketing, but not sure what your options are? Check out my flowchart to figure out what path is best for you and your small business... the answer might surprise you! 🔎
Don't like unsolicited emails & annoying ads? Then why would you use those tactics to promote your own business?
Find out what marketing you react positively to & why. Then apply the findings to your own marketing.
Find out what marketing you react positively to & why. Then apply the findings to your own marketing.
December 2, 2025 at 3:46 PM
Don't like unsolicited emails & annoying ads? Then why would you use those tactics to promote your own business?
Find out what marketing you react positively to & why. Then apply the findings to your own marketing.
Find out what marketing you react positively to & why. Then apply the findings to your own marketing.
This is probably one of the most common marketing myths I come across!
The truth, however, is that you’re far better off having 50 engaged followers on a small business social media account, than 1,000 who don’t care.
The truth, however, is that you’re far better off having 50 engaged followers on a small business social media account, than 1,000 who don’t care.
November 27, 2025 at 9:01 AM
This is probably one of the most common marketing myths I come across!
The truth, however, is that you’re far better off having 50 engaged followers on a small business social media account, than 1,000 who don’t care.
The truth, however, is that you’re far better off having 50 engaged followers on a small business social media account, than 1,000 who don’t care.
Think your brand is just a logo and a colour palette? Not so fast! There is so much more to it.
In my 8 step brand strategy I talk you through everything you should work on first. From understanding your niche to unpacking your personality, there's plenty to uncover! www.sandstonecastles.co.uk/...
In my 8 step brand strategy I talk you through everything you should work on first. From understanding your niche to unpacking your personality, there's plenty to uncover! www.sandstonecastles.co.uk/...
November 26, 2025 at 7:55 AM
Think your brand is just a logo and a colour palette? Not so fast! There is so much more to it.
In my 8 step brand strategy I talk you through everything you should work on first. From understanding your niche to unpacking your personality, there's plenty to uncover! www.sandstonecastles.co.uk/...
In my 8 step brand strategy I talk you through everything you should work on first. From understanding your niche to unpacking your personality, there's plenty to uncover! www.sandstonecastles.co.uk/...
When developing your products, setting up your customer service or creating your marketing strategy – always listen to what your customers have to say.
November 25, 2025 at 3:46 PM
When developing your products, setting up your customer service or creating your marketing strategy – always listen to what your customers have to say.
Marketing is so much more than posting on social media and going to networking events. And this misunderstanding can be the main reason that people a) aren't finding success with their marketing and b) aren't enjoying it!
November 20, 2025 at 9:01 AM
Marketing is so much more than posting on social media and going to networking events. And this misunderstanding can be the main reason that people a) aren't finding success with their marketing and b) aren't enjoying it!
Curious about social media marketing for your small business? Some benefits include...
✔️ Increased brand awareness.
✔️ Opportunities for research
✔️ Customer service communication
Learn more about these benefits and several others over on my blog now: www.sandstonecastles.co.uk/...
✔️ Increased brand awareness.
✔️ Opportunities for research
✔️ Customer service communication
Learn more about these benefits and several others over on my blog now: www.sandstonecastles.co.uk/...
November 19, 2025 at 7:55 AM
Curious about social media marketing for your small business? Some benefits include...
✔️ Increased brand awareness.
✔️ Opportunities for research
✔️ Customer service communication
Learn more about these benefits and several others over on my blog now: www.sandstonecastles.co.uk/...
✔️ Increased brand awareness.
✔️ Opportunities for research
✔️ Customer service communication
Learn more about these benefits and several others over on my blog now: www.sandstonecastles.co.uk/...
When you've got loads to do, it's easy to just keep going. But never forget you're the heartbeat of your business. Look after yourself!
November 18, 2025 at 3:46 PM
When you've got loads to do, it's easy to just keep going. But never forget you're the heartbeat of your business. Look after yourself!
When you've got loads to do, it's easy to just keep going. But never forget you're the heartbeat of your business. Look after yourself!
November 11, 2025 at 3:46 PM
When you've got loads to do, it's easy to just keep going. But never forget you're the heartbeat of your business. Look after yourself!
Whether you're new around here, or have been following me for a while, let's explore the various ways I can help you! Specialising in small business marketing, swipe through to learn more about what I offer, how I work and why you should choose me...
November 6, 2025 at 9:01 AM
Whether you're new around here, or have been following me for a while, let's explore the various ways I can help you! Specialising in small business marketing, swipe through to learn more about what I offer, how I work and why you should choose me...
Nothing like some amazing feedback from a client to brighten your day! Thanks again to Sophie for leaving this lovely review. So happy I could help!
If you're ready to take the leap and explore new marketing opportunities, don't hesitate to get in touch!
If you're ready to take the leap and explore new marketing opportunities, don't hesitate to get in touch!
October 30, 2025 at 9:01 AM
Nothing like some amazing feedback from a client to brighten your day! Thanks again to Sophie for leaving this lovely review. So happy I could help!
If you're ready to take the leap and explore new marketing opportunities, don't hesitate to get in touch!
If you're ready to take the leap and explore new marketing opportunities, don't hesitate to get in touch!
One way to increase engagement on your social media accounts is to make sure you're entertaining your followers. You can do this by making content that's personable, so that your customers can better relate to you!
Learn more about these opportunities over on my blog: www.sandstonecastles.co.uk/...
Learn more about these opportunities over on my blog: www.sandstonecastles.co.uk/...
October 29, 2025 at 7:55 AM
One way to increase engagement on your social media accounts is to make sure you're entertaining your followers. You can do this by making content that's personable, so that your customers can better relate to you!
Learn more about these opportunities over on my blog: www.sandstonecastles.co.uk/...
Learn more about these opportunities over on my blog: www.sandstonecastles.co.uk/...
Seeing Juliette's ideas come to life during our sessions was such a joy. I'm always delighted to get feedback like this!
Feeling inspired? Get in touch for a no-obligation chat!
Feeling inspired? Get in touch for a no-obligation chat!
October 23, 2025 at 8:01 AM
Seeing Juliette's ideas come to life during our sessions was such a joy. I'm always delighted to get feedback like this!
Feeling inspired? Get in touch for a no-obligation chat!
Feeling inspired? Get in touch for a no-obligation chat!
Finding the right marketing mix is a pain point many of my clients have experienced! Landing on the marketing channels and tactics you should use to promote your small business can be really overwhelming.
If this is you, I'm here to help! Get in touch now: www.sandstonecastles.co.uk/...
If this is you, I'm here to help! Get in touch now: www.sandstonecastles.co.uk/...
October 16, 2025 at 8:01 AM
Finding the right marketing mix is a pain point many of my clients have experienced! Landing on the marketing channels and tactics you should use to promote your small business can be really overwhelming.
If this is you, I'm here to help! Get in touch now: www.sandstonecastles.co.uk/...
If this is you, I'm here to help! Get in touch now: www.sandstonecastles.co.uk/...
Learning about small business SEO in the age of AI search is something every business owner could benefit from. But these terms, especially paired together, can feel a bit daunting! To take the fear out of it, I've written a guide to getting started over on my blog. www.sandstonecastles.co.uk/...
October 15, 2025 at 6:55 AM
Learning about small business SEO in the age of AI search is something every business owner could benefit from. But these terms, especially paired together, can feel a bit daunting! To take the fear out of it, I've written a guide to getting started over on my blog. www.sandstonecastles.co.uk/...
Motivation can be easy to come by in the early stages of a business, but marketing is a long game which is made SO much easier when you do it your way.
Ever been curious about what I mean when I say I can help you with marketing that works for you? Here's an overview of what that looks like...
Ever been curious about what I mean when I say I can help you with marketing that works for you? Here's an overview of what that looks like...
October 9, 2025 at 8:01 AM
Motivation can be easy to come by in the early stages of a business, but marketing is a long game which is made SO much easier when you do it your way.
Ever been curious about what I mean when I say I can help you with marketing that works for you? Here's an overview of what that looks like...
Ever been curious about what I mean when I say I can help you with marketing that works for you? Here's an overview of what that looks like...
Do you struggle to attract the right customers or clients to your small business? The key is to build trust with your marketing by showing your value and proving you walk the talk.
Over on my blog I've written a guide on how to build trust with your marketing: www.sandstonecastles.co.uk/...
Over on my blog I've written a guide on how to build trust with your marketing: www.sandstonecastles.co.uk/...
October 8, 2025 at 6:55 AM
Do you struggle to attract the right customers or clients to your small business? The key is to build trust with your marketing by showing your value and proving you walk the talk.
Over on my blog I've written a guide on how to build trust with your marketing: www.sandstonecastles.co.uk/...
Over on my blog I've written a guide on how to build trust with your marketing: www.sandstonecastles.co.uk/...
Need a place to escape the home office? Want to connect with fellow creatives? Like Negronis and grazing platters?
A desk is becoming available soon in our co-working space in Edinburgh's West End and we would love for you to join us!
Find out more: bit.ly/2ZQT6WX
A desk is becoming available soon in our co-working space in Edinburgh's West End and we would love for you to join us!
Find out more: bit.ly/2ZQT6WX
October 3, 2025 at 9:41 AM
Need a place to escape the home office? Want to connect with fellow creatives? Like Negronis and grazing platters?
A desk is becoming available soon in our co-working space in Edinburgh's West End and we would love for you to join us!
Find out more: bit.ly/2ZQT6WX
A desk is becoming available soon in our co-working space in Edinburgh's West End and we would love for you to join us!
Find out more: bit.ly/2ZQT6WX
No caller ID. Suspected nuisance call. Most calls these days just go straight to voicemail – especially on my landline.
Is it just me… or is everyone else also avoiding phone calls like the plague?
(Also: scrunchy, pink eyeshadow... this stock photo gives me weird 80s and 90s vibes 😂)
Is it just me… or is everyone else also avoiding phone calls like the plague?
(Also: scrunchy, pink eyeshadow... this stock photo gives me weird 80s and 90s vibes 😂)
October 2, 2025 at 8:01 AM
No caller ID. Suspected nuisance call. Most calls these days just go straight to voicemail – especially on my landline.
Is it just me… or is everyone else also avoiding phone calls like the plague?
(Also: scrunchy, pink eyeshadow... this stock photo gives me weird 80s and 90s vibes 😂)
Is it just me… or is everyone else also avoiding phone calls like the plague?
(Also: scrunchy, pink eyeshadow... this stock photo gives me weird 80s and 90s vibes 😂)
As of October 2023, I've been writing my blog for a decade. What a milestone! In my latest post, I reflect on 10 things I've learned in 10 years of small business blogging. Check it out!
October 1, 2025 at 6:55 AM
As of October 2023, I've been writing my blog for a decade. What a milestone! In my latest post, I reflect on 10 things I've learned in 10 years of small business blogging. Check it out!
20 years ago, my boss stormed in and shouted: “What the hell does ASAP mean?!” Fast forward to now, and the obscure acronyms keep coming. 🤷♀️
TIL, TTFN, YMMV, ICYMI… More often than not, I just google them.
What’s the latest abbreviation that made you stop and go, “Wait… what?!”
TIL, TTFN, YMMV, ICYMI… More often than not, I just google them.
What’s the latest abbreviation that made you stop and go, “Wait… what?!”
September 30, 2025 at 11:09 AM
20 years ago, my boss stormed in and shouted: “What the hell does ASAP mean?!” Fast forward to now, and the obscure acronyms keep coming. 🤷♀️
TIL, TTFN, YMMV, ICYMI… More often than not, I just google them.
What’s the latest abbreviation that made you stop and go, “Wait… what?!”
TIL, TTFN, YMMV, ICYMI… More often than not, I just google them.
What’s the latest abbreviation that made you stop and go, “Wait… what?!”
A friend told me a TED talk on multipotentialites was freeing – you don’t have to specialise in one thing.
And I thought… aren’t we all naturally curious and good at lots of things? School, uni, life – surely we all juggle diverse interests that shape us personally and professionally.
And I thought… aren’t we all naturally curious and good at lots of things? School, uni, life – surely we all juggle diverse interests that shape us personally and professionally.
September 25, 2025 at 8:01 AM
A friend told me a TED talk on multipotentialites was freeing – you don’t have to specialise in one thing.
And I thought… aren’t we all naturally curious and good at lots of things? School, uni, life – surely we all juggle diverse interests that shape us personally and professionally.
And I thought… aren’t we all naturally curious and good at lots of things? School, uni, life – surely we all juggle diverse interests that shape us personally and professionally.
Chances are, Christmas isn’t on your radar yet. But if you’ve been putting it off because you’re not sure where to start – I’ve got you covered.
In my latest blog post, I share Christmas marketing ideas for small businesses – plus, tips on the best timing.
Ready? 👉 www.sandstonecastles.co.uk/...
In my latest blog post, I share Christmas marketing ideas for small businesses – plus, tips on the best timing.
Ready? 👉 www.sandstonecastles.co.uk/...
September 24, 2025 at 6:55 AM
Chances are, Christmas isn’t on your radar yet. But if you’ve been putting it off because you’re not sure where to start – I’ve got you covered.
In my latest blog post, I share Christmas marketing ideas for small businesses – plus, tips on the best timing.
Ready? 👉 www.sandstonecastles.co.uk/...
In my latest blog post, I share Christmas marketing ideas for small businesses – plus, tips on the best timing.
Ready? 👉 www.sandstonecastles.co.uk/...
Ever hesitate to Google something personal? A gift idea, a health question… then your feed is full of ads for weeks.
People are turning to ChatGPT and apps instead.
For businesses, that means fewer clicks + more private searches = your content might be reaching fewer eyes than you think.
People are turning to ChatGPT and apps instead.
For businesses, that means fewer clicks + more private searches = your content might be reaching fewer eyes than you think.
September 23, 2025 at 11:09 AM
Ever hesitate to Google something personal? A gift idea, a health question… then your feed is full of ads for weeks.
People are turning to ChatGPT and apps instead.
For businesses, that means fewer clicks + more private searches = your content might be reaching fewer eyes than you think.
People are turning to ChatGPT and apps instead.
For businesses, that means fewer clicks + more private searches = your content might be reaching fewer eyes than you think.
There are four key areas of marketing I focus on in my work (and my blog). And these building blocks help you work towards your business goals.
Swipe through to see what each of them can help you achieve. Most importantly, see if there are any gaps in your own marketing and focus on those next! 💡
Swipe through to see what each of them can help you achieve. Most importantly, see if there are any gaps in your own marketing and focus on those next! 💡
September 18, 2025 at 8:01 AM
There are four key areas of marketing I focus on in my work (and my blog). And these building blocks help you work towards your business goals.
Swipe through to see what each of them can help you achieve. Most importantly, see if there are any gaps in your own marketing and focus on those next! 💡
Swipe through to see what each of them can help you achieve. Most importantly, see if there are any gaps in your own marketing and focus on those next! 💡