Sandra Geiger
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sandrajgeiger.bsky.social
Sandra Geiger
@sandrajgeiger.bsky.social
Postdoctoral Researcher | Social Norms & Sustainability 🌿 | Princeton University @acee.princeton.edu

Scientific Director @jresearcherprog.bsky.social & Senior Research Fellow @envpsyvienna.bsky.social @univie.ac.at
Writing the post with Carya was one of the most enjoyable things I did this year for work. We had a lot of fun and hope you enjoy reading it just as much.

🔗 spsp.org/news/charact... (blog) & journals.sagepub.com/doi/epub/10.... (study)

#sustainability #psychology #BehavioralScience #BehaviorChange
What Most People Get Wrong About Climate Change | SPSP
It’s not the science people doubt—it’s each other.
spsp.org
September 24, 2025 at 8:49 PM
💡Why? A single message isn’t enough. People need to hear it from many others—like you. 𝐓𝐡𝐞 𝐠𝐨𝐨𝐝 𝐧𝐞𝐰𝐬: 𝐲𝐨𝐮’𝐫𝐞 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐦𝐚𝐣𝐨𝐫𝐢𝐭𝐲. One that can be louder, more visible, and more connected. And that shift, from silence to solidarity, is exactly what the climate movement needs right now.
September 24, 2025 at 8:49 PM
🌱 To test whether breaking this illusion can spark #action, we told half of our participants that 71–88% of their fellow citizens believe climate change is real and humans are responsible. Hearing this didn’t immediately make people more willing to change their lifestyle or support climate action.
September 24, 2025 at 8:49 PM
🌏 Everywhere we looked, the same pattern emerged: a collective illusion where climate believers think they’re swimming against the tide when in fact they’re riding the wave. The real misunderstanding isn’t about the facts or hard science—it’s the belief that people are divided on the issue.
September 24, 2025 at 8:49 PM
🌱 Our hope: By making biodiversity conservation efforts more visible, we can shift norms and inspire both individual and systemic action to protect and restore biodiversity worldwide.
September 7, 2025 at 10:23 PM
1️⃣ Identify where and among whom these misperceptions arise
2️⃣ Understand how they affect conservation action and policy, with case studies from Brazil to Japan
3️⃣ Test interventions that make shared agreement visible and reduce misperceptions
September 7, 2025 at 10:23 PM
Thanks for sharing, Sabine 😊
April 24, 2025 at 1:35 AM