The marketing funnel isn't dead because most people, it seems, do not know how to create and use them.

Funnels are tools for strategic diagnosis and objective setting, not tactical planning.

www.youtube.com/watch?v=RMQ4...

it is incredible that they never pay speakers. The content. It's so rich and they make you pay for it through vault access. It's an incredible business model.

And no, "exposure" isn't a fee. If an author needs exposure, they can always get it by arranging a talk at a local bookshop or library. They can get it on social media, or in the local press. Literary festivals need authors, not the other way around. Without authors, they wouldn't exist.