Samit Malkani
@samitmalkani.bsky.social
Reader, writer, geek. Husband. Dad. Googler. Pop culture. Trivia. Cricket. F1. Blogger. (www.whatisaninsight.com). Marketer , adman, mentor, speaker. Bombay ✈️ Singapore. Views are personal, jokes are dad.
I've been sitting on this post for two months now, watching the upheaval that the #advertising industry has been going through.
One thing I'm very clear about:
The advertising agency isn't dead.
But it needs a reboot.
One thing I'm very clear about:
The advertising agency isn't dead.
But it needs a reboot.
June 12, 2025 at 5:39 AM
I've been sitting on this post for two months now, watching the upheaval that the #advertising industry has been going through.
One thing I'm very clear about:
The advertising agency isn't dead.
But it needs a reboot.
One thing I'm very clear about:
The advertising agency isn't dead.
But it needs a reboot.
Just thought I'd *drum* up some excitement (see what I did there?)
Dad jokes apart, I'm really looking forward to serve as a juror for #TheDrumAwards for Marketing in APAC later this year.
Dad jokes apart, I'm really looking forward to serve as a juror for #TheDrumAwards for Marketing in APAC later this year.
January 20, 2025 at 2:11 AM
Just thought I'd *drum* up some excitement (see what I did there?)
Dad jokes apart, I'm really looking forward to serve as a juror for #TheDrumAwards for Marketing in APAC later this year.
Dad jokes apart, I'm really looking forward to serve as a juror for #TheDrumAwards for Marketing in APAC later this year.
I pasted the wrong link
December 18, 2024 at 10:46 PM
I pasted the wrong link
So I asked Google Gemini some questions about my family, and got some really interesting answers.
November 27, 2024 at 12:03 PM
So I asked Google Gemini some questions about my family, and got some really interesting answers.
Phew! It's taken five parts but I'm finally done reviewing Cannes Lions winners with a Modern Marketing lens. I did have one more rant about Cannes Lions written out in my head...but that's just gonna have to wait, isn't it? https://buff.ly/4cRX8OI
November 26, 2024 at 3:17 AM
Phew! It's taken five parts but I'm finally done reviewing Cannes Lions winners with a Modern Marketing lens. I did have one more rant about Cannes Lions written out in my head...but that's just gonna have to wait, isn't it? https://buff.ly/4cRX8OI
📰 Weekend reading alert: Part 4 of my series on #modernmarketing at #canneslions2024. With work from JCDecaux, Xbox, Specsavers, Mercado Libre and MasterCard.
The tea: One of these winners is a straight rip-off.
Read on: https://buff.ly/3zsVBQN
#whatisaninsight
The tea: One of these winners is a straight rip-off.
Read on: https://buff.ly/3zsVBQN
#whatisaninsight
November 26, 2024 at 3:17 AM
📰 Weekend reading alert: Part 4 of my series on #modernmarketing at #canneslions2024. With work from JCDecaux, Xbox, Specsavers, Mercado Libre and MasterCard.
The tea: One of these winners is a straight rip-off.
Read on: https://buff.ly/3zsVBQN
#whatisaninsight
The tea: One of these winners is a straight rip-off.
Read on: https://buff.ly/3zsVBQN
#whatisaninsight
In Part 3 of my series on #ModernMarketing at #CannesLions, I look at work from Xbox, Orange, Frankfurter Allgemeine Zeitung, Hornbach and Diageo. And channelled John Oliver in a rant on the state of the industry and Cannes in particular.
Read here: https://buff.ly/4bqX9rH
Read here: https://buff.ly/4bqX9rH
November 26, 2024 at 3:17 AM
In Part 3 of my series on #ModernMarketing at #CannesLions, I look at work from Xbox, Orange, Frankfurter Allgemeine Zeitung, Hornbach and Diageo. And channelled John Oliver in a rant on the state of the industry and Cannes in particular.
Read here: https://buff.ly/4bqX9rH
Read here: https://buff.ly/4bqX9rH
Part 2 of my Modern #Marketing take on Grand Prix winners is here 🙂
In this edition, I looked at work from Siemens Healthineers, Coca-Cola, Spotify, Cemento Sol, Spotify and Whatsapp.
And not everything made the cut.
Dive in 👉 https://buff.ly/3VYRzrP
In this edition, I looked at work from Siemens Healthineers, Coca-Cola, Spotify, Cemento Sol, Spotify and Whatsapp.
And not everything made the cut.
Dive in 👉 https://buff.ly/3VYRzrP
November 26, 2024 at 3:17 AM
Part 2 of my Modern #Marketing take on Grand Prix winners is here 🙂
In this edition, I looked at work from Siemens Healthineers, Coca-Cola, Spotify, Cemento Sol, Spotify and Whatsapp.
And not everything made the cut.
Dive in 👉 https://buff.ly/3VYRzrP
In this edition, I looked at work from Siemens Healthineers, Coca-Cola, Spotify, Cemento Sol, Spotify and Whatsapp.
And not everything made the cut.
Dive in 👉 https://buff.ly/3VYRzrP
Ten years after the blog that got me three pivotal gigs (including my current one) died a quiet death, I'm bringing it back.
Here's the story.
🧵
Here's the story.
🧵
November 26, 2024 at 3:17 AM
Ten years after the blog that got me three pivotal gigs (including my current one) died a quiet death, I'm bringing it back.
Here's the story.
🧵
Here's the story.
🧵
November 26, 2024 at 6:11 AM
And while they don’t yet deliver to Singapore, I loved the idea and the effort they took to find their old customer base. Good social-first modern marketing. #whatisaninsight
November 26, 2024 at 9:32 AM
And while they don’t yet deliver to Singapore, I loved the idea and the effort they took to find their old customer base. Good social-first modern marketing. #whatisaninsight
Me when people try to be subtle.
November 26, 2024 at 8:45 AM
Me when people try to be subtle.
November 26, 2024 at 10:24 AM
This should be an interesting morning. #SXSWef="/hashtag/SXSW2024" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#SXSW2024 #SXSW
November 26, 2024 at 11:35 AM
This should be an interesting morning. #SXSWef="/hashtag/SXSW2024" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#SXSW2024 #SXSW
November 26, 2024 at 11:35 AM
March 10, 2024 at 4:31 PM
November 26, 2024 at 11:35 AM
One hour of my life that I won't be getting back.
November 26, 2024 at 12:40 PM
One hour of my life that I won't be getting back.
One hour of my life that I won't be getting back.
March 10, 2024 at 2:29 AM
One hour of my life that I won't be getting back.
Digging deep into trends! #SXSWef="/hashtag/SXSW2024" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#SXSW2024 #SXSW
November 26, 2024 at 12:40 PM
Digging deep into trends! #SXSWef="/hashtag/SXSW2024" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#SXSW2024 #SXSW
March 9, 2024 at 8:33 PM