Sam Farrington, CFP®
@samgfarrington.bsky.social
CFP® helping financial advisors use AI to create better content in less time. Simple systems that work.
Amplify newsletter = practical prompts + frameworks
https://amplifyforadvisors.substack.com/
Amplify newsletter = practical prompts + frameworks
https://amplifyforadvisors.substack.com/
Pinned
The 3-Step Process to Train AI to Sound Like You
Most advisors use AI straight out of the box and wonder why it sounds generic. Here's the 3-step process (15 minutes total) to train AI to write in your voice, so content actually sounds like you,…
amplifyforadvisors.substack.com
You can't train AI once and expect it to remember.
You need a voice guide you paste in every time.
You need a voice guide you paste in every time.
You're not behind.
You're starting now.
You're starting now.
December 2, 2025 at 12:39 AM
You're not behind.
You're starting now.
You're starting now.
Building a brand isn't about going viral.
It's about showing up at least a few times per week for a year.
It's about showing up at least a few times per week for a year.
November 29, 2025 at 3:16 PM
Building a brand isn't about going viral.
It's about showing up at least a few times per week for a year.
It's about showing up at least a few times per week for a year.
Stop thinking about creating content.
Start creating content worth thinking about.
Start creating content worth thinking about.
November 27, 2025 at 3:04 AM
Stop thinking about creating content.
Start creating content worth thinking about.
Start creating content worth thinking about.
Without a voice guide, AI writes like every other financial advisor.
With one, it writes like you.
With one, it writes like you.
November 26, 2025 at 2:31 AM
Without a voice guide, AI writes like every other financial advisor.
With one, it writes like you.
With one, it writes like you.
Every new chat with AI is like meeting a stranger.
Your voice guide is how you introduce yourself every time.
buff.ly/52ZQtOb
Your voice guide is how you introduce yourself every time.
buff.ly/52ZQtOb
November 25, 2025 at 12:39 AM
Every new chat with AI is like meeting a stranger.
Your voice guide is how you introduce yourself every time.
buff.ly/52ZQtOb
Your voice guide is how you introduce yourself every time.
buff.ly/52ZQtOb
You can't train AI once and expect it to remember.
You need a voice guide you paste in every time.
You need a voice guide you paste in every time.
The 3-Step Process to Train AI to Sound Like You
Most advisors use AI straight out of the box and wonder why it sounds generic. Here's the 3-step process (15 minutes total) to train AI to write in your voice, so content actually sounds like you,…
amplifyforadvisors.substack.com
November 23, 2025 at 4:23 PM
You can't train AI once and expect it to remember.
You need a voice guide you paste in every time.
You need a voice guide you paste in every time.
AI has little to no memory between chats.
Your voice guide is the easiest way to stay consistent.
Your voice guide is the easiest way to stay consistent.
November 22, 2025 at 3:16 PM
AI has little to no memory between chats.
Your voice guide is the easiest way to stay consistent.
Your voice guide is the easiest way to stay consistent.
Simple beats complex.
Consistent beats perfect.
Consistent beats perfect.
November 22, 2025 at 2:53 AM
Simple beats complex.
Consistent beats perfect.
Consistent beats perfect.
Your first post will be awkward.
Your 100th post will attract clients.
Your 100th post will attract clients.
November 21, 2025 at 4:47 AM
Your first post will be awkward.
Your 100th post will attract clients.
Your 100th post will attract clients.
One post won't change your practice.
But 90 days of showing up will.
But 90 days of showing up will.
The 90-Day Brand Builder: The Client Attraction System for Financial Advisors
Amplify for Advisors Bonus Issue 01
amplifyforadvisors.substack.com
November 20, 2025 at 3:04 AM
One post won't change your practice.
But 90 days of showing up will.
But 90 days of showing up will.
The content you wish you'd been creating for the past 5 years?
AI can help you create it in the next 5 months.
But only if you start now.
AI can help you create it in the next 5 months.
But only if you start now.
November 15, 2025 at 11:30 PM
The content you wish you'd been creating for the past 5 years?
AI can help you create it in the next 5 months.
But only if you start now.
AI can help you create it in the next 5 months.
But only if you start now.
"Simple systems compound over time.
Complex systems collapse under their own weight."
This is why most advisors quit content creation after 3 months.
They built something too complicated to sustain.
Start simple. Stay simple.
More: amplifyforadvisors.substack.com
Complex systems collapse under their own weight."
This is why most advisors quit content creation after 3 months.
They built something too complicated to sustain.
Start simple. Stay simple.
More: amplifyforadvisors.substack.com
Amplify for Advisors | Sam Farrington, CFP® | Substack
Helping financial advisors use AI to create better content in less time. Simple AI prompts and frameworks built specifically for financial advisors. Twice weekly. Click to read Amplify for Advisors,…
amplifyforadvisors.substack.com
November 15, 2025 at 3:16 PM
"Simple systems compound over time.
Complex systems collapse under their own weight."
This is why most advisors quit content creation after 3 months.
They built something too complicated to sustain.
Start simple. Stay simple.
More: amplifyforadvisors.substack.com
Complex systems collapse under their own weight."
This is why most advisors quit content creation after 3 months.
They built something too complicated to sustain.
Start simple. Stay simple.
More: amplifyforadvisors.substack.com
You don't need to be a writer to create content.
You're already a communicator.
You explain complex concepts in client meetings every single day.
Content creation is just client education at scale.
Same explanation. Bigger audience.
You're already a communicator.
You explain complex concepts in client meetings every single day.
Content creation is just client education at scale.
Same explanation. Bigger audience.
November 15, 2025 at 4:36 AM
You don't need to be a writer to create content.
You're already a communicator.
You explain complex concepts in client meetings every single day.
Content creation is just client education at scale.
Same explanation. Bigger audience.
You're already a communicator.
You explain complex concepts in client meetings every single day.
Content creation is just client education at scale.
Same explanation. Bigger audience.
The ALPHA Formula for LinkedIn posts:
A - Audience-first (who is this for?)
L - Lean on data (what's your proof?)
P - Personal stories (what's your example?)
H - Hooks that stop scrolling (how do you open?)
A - Actionable takeaways (what should they do?)
5 elements. Every time.
A - Audience-first (who is this for?)
L - Lean on data (what's your proof?)
P - Personal stories (what's your example?)
H - Hooks that stop scrolling (how do you open?)
A - Actionable takeaways (what should they do?)
5 elements. Every time.
November 15, 2025 at 2:53 AM
The ALPHA Formula for LinkedIn posts:
A - Audience-first (who is this for?)
L - Lean on data (what's your proof?)
P - Personal stories (what's your example?)
H - Hooks that stop scrolling (how do you open?)
A - Actionable takeaways (what should they do?)
5 elements. Every time.
A - Audience-first (who is this for?)
L - Lean on data (what's your proof?)
P - Personal stories (what's your example?)
H - Hooks that stop scrolling (how do you open?)
A - Actionable takeaways (what should they do?)
5 elements. Every time.
Most advisors approach LinkedIn posts with zero structure.
They just start typing and hope something good comes out.
Bad strategy.
Posts need structure.
Not to make them robotic. But to make them effective.
Structure lets you create quality quickly.
They just start typing and hope something good comes out.
Bad strategy.
Posts need structure.
Not to make them robotic. But to make them effective.
Structure lets you create quality quickly.
November 14, 2025 at 4:47 AM
Most advisors approach LinkedIn posts with zero structure.
They just start typing and hope something good comes out.
Bad strategy.
Posts need structure.
Not to make them robotic. But to make them effective.
Structure lets you create quality quickly.
They just start typing and hope something good comes out.
Bad strategy.
Posts need structure.
Not to make them robotic. But to make them effective.
Structure lets you create quality quickly.
AI doesn't replace you.
It gets you 70% of the way there in 10% of the time.
You add the 30% that makes it yours:
Your stories
Your insights
Your personality
That's the difference between generic and genius.
Learn how: amplifyforadvisors.substack.com
It gets you 70% of the way there in 10% of the time.
You add the 30% that makes it yours:
Your stories
Your insights
Your personality
That's the difference between generic and genius.
Learn how: amplifyforadvisors.substack.com
Amplify for Advisors | Sam Farrington, CFP® | Substack
Helping financial advisors use AI to create better content in less time. Simple AI prompts and frameworks built specifically for financial advisors. Twice weekly. Click to read Amplify for Advisors,…
amplifyforadvisors.substack.com
November 14, 2025 at 2:53 AM
AI doesn't replace you.
It gets you 70% of the way there in 10% of the time.
You add the 30% that makes it yours:
Your stories
Your insights
Your personality
That's the difference between generic and genius.
Learn how: amplifyforadvisors.substack.com
It gets you 70% of the way there in 10% of the time.
You add the 30% that makes it yours:
Your stories
Your insights
Your personality
That's the difference between generic and genius.
Learn how: amplifyforadvisors.substack.com
When I ran my RIA:
- Content creation always came last.
- Marketing got pushed to "next week."
- Building my brand stayed on the someday list.
Sound familiar?
You're not behind. You just need a better system.
- Content creation always came last.
- Marketing got pushed to "next week."
- Building my brand stayed on the someday list.
Sound familiar?
You're not behind. You just need a better system.
November 13, 2025 at 4:03 AM
When I ran my RIA:
- Content creation always came last.
- Marketing got pushed to "next week."
- Building my brand stayed on the someday list.
Sound familiar?
You're not behind. You just need a better system.
- Content creation always came last.
- Marketing got pushed to "next week."
- Building my brand stayed on the someday list.
Sound familiar?
You're not behind. You just need a better system.
The advisors growing fastest aren't the best planners.
They're the best communicators.
They show up consistently with valuable content.
You don't need to be brilliant.
You need to be present.
They're the best communicators.
They show up consistently with valuable content.
You don't need to be brilliant.
You need to be present.
November 13, 2025 at 3:04 AM
The advisors growing fastest aren't the best planners.
They're the best communicators.
They show up consistently with valuable content.
You don't need to be brilliant.
You need to be present.
They're the best communicators.
They show up consistently with valuable content.
You don't need to be brilliant.
You need to be present.
Most financial advisors waste 10+ hours per week creating content.
I used to spend 12 hours.
Now I spend 90 minutes.
Same quality. Better consistency. Zero burnout.
What changed?
I stopped trying to be perfect and started using systems.
Simple beats complex every time.
I used to spend 12 hours.
Now I spend 90 minutes.
Same quality. Better consistency. Zero burnout.
What changed?
I stopped trying to be perfect and started using systems.
Simple beats complex every time.
November 12, 2025 at 2:31 AM
Most financial advisors waste 10+ hours per week creating content.
I used to spend 12 hours.
Now I spend 90 minutes.
Same quality. Better consistency. Zero burnout.
What changed?
I stopped trying to be perfect and started using systems.
Simple beats complex every time.
I used to spend 12 hours.
Now I spend 90 minutes.
Same quality. Better consistency. Zero burnout.
What changed?
I stopped trying to be perfect and started using systems.
Simple beats complex every time.
The best content doesn’t come from the best writers.
It comes from people with expertise who are willing to share it.
It comes from people with expertise who are willing to share it.
November 12, 2025 at 1:06 AM
The best content doesn’t come from the best writers.
It comes from people with expertise who are willing to share it.
It comes from people with expertise who are willing to share it.
One viral post won't build your brand.
But 52 consistent newsletters?
That changes everything.
But 52 consistent newsletters?
That changes everything.
November 11, 2025 at 12:39 AM
One viral post won't build your brand.
But 52 consistent newsletters?
That changes everything.
But 52 consistent newsletters?
That changes everything.
The complete ALPHA Framework for financial advisors:
A = Specific audience (not "everyone")
L = Include proof (data/numbers)
P = Share experience (your story)
H = Stop the scroll (strong open)
A = Clear action (what to do)
5 elements for posts with a purpose.
A = Specific audience (not "everyone")
L = Include proof (data/numbers)
P = Share experience (your story)
H = Stop the scroll (strong open)
A = Clear action (what to do)
5 elements for posts with a purpose.
November 8, 2025 at 11:30 PM
The complete ALPHA Framework for financial advisors:
A = Specific audience (not "everyone")
L = Include proof (data/numbers)
P = Share experience (your story)
H = Stop the scroll (strong open)
A = Clear action (what to do)
5 elements for posts with a purpose.
A = Specific audience (not "everyone")
L = Include proof (data/numbers)
P = Share experience (your story)
H = Stop the scroll (strong open)
A = Clear action (what to do)
5 elements for posts with a purpose.
Most advisors waste 30 minutes writing one LinkedIn post.
Then it gets 3 likes and dies.
This morning I shared the 5-minute formula that actually works.
It's called the ALPHA Framework.
And it's the only structure you'll ever need.
buff.ly/4ZUigAq
Then it gets 3 likes and dies.
This morning I shared the 5-minute formula that actually works.
It's called the ALPHA Framework.
And it's the only structure you'll ever need.
buff.ly/4ZUigAq
The 5-Minute LinkedIn Post Formula (That Actually Works)
Most advisors spend 30+ minutes writing one LinkedIn post. Here's the exact formula I use to create better posts in 5 minutes without sacrificing quality.
amplifyforadvisors.substack.com
November 8, 2025 at 2:53 AM
Most advisors waste 30 minutes writing one LinkedIn post.
Then it gets 3 likes and dies.
This morning I shared the 5-minute formula that actually works.
It's called the ALPHA Framework.
And it's the only structure you'll ever need.
buff.ly/4ZUigAq
Then it gets 3 likes and dies.
This morning I shared the 5-minute formula that actually works.
It's called the ALPHA Framework.
And it's the only structure you'll ever need.
buff.ly/4ZUigAq
3 ways AI sounds generic for financial advisors (and how to fix it):
• It doesn't know your tone
• It's never read your writing
• You didn't train it first
Solution: 15 minute voice guide setup. Use it forever.
• It doesn't know your tone
• It's never read your writing
• You didn't train it first
Solution: 15 minute voice guide setup. Use it forever.
November 7, 2025 at 4:47 AM
3 ways AI sounds generic for financial advisors (and how to fix it):
• It doesn't know your tone
• It's never read your writing
• You didn't train it first
Solution: 15 minute voice guide setup. Use it forever.
• It doesn't know your tone
• It's never read your writing
• You didn't train it first
Solution: 15 minute voice guide setup. Use it forever.
First issue dropped this week.
If you're a financial advisor who:
✓ Knows you should create content
✓ Doesn't have 10+ hours per week
✓ Wants to use AI without sounding generic
✓ Needs compliance-conscious strategies
This is for you.
Subscribe link in bio.
If you're a financial advisor who:
✓ Knows you should create content
✓ Doesn't have 10+ hours per week
✓ Wants to use AI without sounding generic
✓ Needs compliance-conscious strategies
This is for you.
Subscribe link in bio.
November 6, 2025 at 9:00 PM
First issue dropped this week.
If you're a financial advisor who:
✓ Knows you should create content
✓ Doesn't have 10+ hours per week
✓ Wants to use AI without sounding generic
✓ Needs compliance-conscious strategies
This is for you.
Subscribe link in bio.
If you're a financial advisor who:
✓ Knows you should create content
✓ Doesn't have 10+ hours per week
✓ Wants to use AI without sounding generic
✓ Needs compliance-conscious strategies
This is for you.
Subscribe link in bio.