Sam Jarvis
@sam-indievelopment.bsky.social
📍Manchester. Marketing for indie games launching on kickstarter 🚀 www.Indievelopment.uk
We kicked off the Ghost Vanguard prelaunch campaign 2 days ago and already at 100 followers 🙌 ads have been going VERY well, super excited about this one.
Anyone got any tips for PR’ing Kickstarters?
Anyone got any tips for PR’ing Kickstarters?
August 29, 2025 at 8:40 AM
We kicked off the Ghost Vanguard prelaunch campaign 2 days ago and already at 100 followers 🙌 ads have been going VERY well, super excited about this one.
Anyone got any tips for PR’ing Kickstarters?
Anyone got any tips for PR’ing Kickstarters?
The Kickstarter dashboard now shows you how well your prelaunch followers have converted ‼️
This is great for data insights on how well your following has converted into backers when you’ve launch your Kickstarter - a good prelaunch following is key to a successful campaign, not just launch day 💪
This is great for data insights on how well your following has converted into backers when you’ve launch your Kickstarter - a good prelaunch following is key to a successful campaign, not just launch day 💪
August 21, 2025 at 8:25 AM
The Kickstarter dashboard now shows you how well your prelaunch followers have converted ‼️
This is great for data insights on how well your following has converted into backers when you’ve launch your Kickstarter - a good prelaunch following is key to a successful campaign, not just launch day 💪
This is great for data insights on how well your following has converted into backers when you’ve launch your Kickstarter - a good prelaunch following is key to a successful campaign, not just launch day 💪
Thank you for saving my life Shark Flex Breeze.
July 11, 2025 at 8:20 AM
Thank you for saving my life Shark Flex Breeze.
Bring Me The Horizon are entering their lofi girl era, and I’m all for it.
July 9, 2025 at 9:56 PM
Bring Me The Horizon are entering their lofi girl era, and I’m all for it.
Pretty cool to see Black Mirror coming onto Kickstarter with a graphic novel adaptation of the USS Callister.
June 13, 2025 at 7:35 AM
Pretty cool to see Black Mirror coming onto Kickstarter with a graphic novel adaptation of the USS Callister.
Woah. Ahoy, fully funded in 21 hours, but what's more impressive is the number of backers they got in day 2 - 256 in day 1 vs 773 in day 2.
June 9, 2025 at 6:29 PM
Woah. Ahoy, fully funded in 21 hours, but what's more impressive is the number of backers they got in day 2 - 256 in day 1 vs 773 in day 2.
…but that doesn’t really seem to be the case.
Sitting at 132 backers since the show finished, if they all came from FGS, that would be a conversion rate of 0.32%.
Viewers might back the game later in the next day or so, but you’re competing against 20+ odd games, majority asking for wishlists.
Sitting at 132 backers since the show finished, if they all came from FGS, that would be a conversion rate of 0.32%.
Viewers might back the game later in the next day or so, but you’re competing against 20+ odd games, majority asking for wishlists.
June 7, 2025 at 9:57 PM
…but that doesn’t really seem to be the case.
Sitting at 132 backers since the show finished, if they all came from FGS, that would be a conversion rate of 0.32%.
Viewers might back the game later in the next day or so, but you’re competing against 20+ odd games, majority asking for wishlists.
Sitting at 132 backers since the show finished, if they all came from FGS, that would be a conversion rate of 0.32%.
Viewers might back the game later in the next day or so, but you’re competing against 20+ odd games, majority asking for wishlists.
New ad edit for Blackbalde Revenant. Accidentally created a sick transition at 0:04 using two edits of a similar attack.
May 31, 2025 at 8:09 PM
New ad edit for Blackbalde Revenant. Accidentally created a sick transition at 0:04 using two edits of a similar attack.
Days off in the park
May 24, 2025 at 6:19 PM
Days off in the park
And here’s a 7s short form ad.
May 21, 2025 at 10:53 AM
And here’s a 7s short form ad.
The Blackbalde Revenant Ad campaign has rolled out across Meta and Reddit.
Our KPI is wishlist growth, using available interest and community targeting with the a mixture of short and long form ad content.
Super happy with how the ad content as turned out, designed by moi.
Our KPI is wishlist growth, using available interest and community targeting with the a mixture of short and long form ad content.
Super happy with how the ad content as turned out, designed by moi.
May 21, 2025 at 9:55 AM
The Blackbalde Revenant Ad campaign has rolled out across Meta and Reddit.
Our KPI is wishlist growth, using available interest and community targeting with the a mixture of short and long form ad content.
Super happy with how the ad content as turned out, designed by moi.
Our KPI is wishlist growth, using available interest and community targeting with the a mixture of short and long form ad content.
Super happy with how the ad content as turned out, designed by moi.
4 injections today. Throwing every Paddington Bear related thing we can at him.
May 16, 2025 at 3:15 PM
4 injections today. Throwing every Paddington Bear related thing we can at him.
Riffing off the cobwebs
April 21, 2025 at 8:49 PM
Riffing off the cobwebs
Farm days are the best days (especially if it’s also your child’s first birthday).
April 17, 2025 at 6:07 PM
Farm days are the best days (especially if it’s also your child’s first birthday).
🅱️ Brading is on point, using fonts, colours and messaging for easy recognition.
📢 Main call-to-action is to get viewers to wishlist the game with the final frame using an image/artwork with logos, platforms and CTA - ‘Wishlist Now!’ / ‘Available Now!’
📢 Main call-to-action is to get viewers to wishlist the game with the final frame using an image/artwork with logos, platforms and CTA - ‘Wishlist Now!’ / ‘Available Now!’
April 16, 2025 at 9:53 PM
🅱️ Brading is on point, using fonts, colours and messaging for easy recognition.
📢 Main call-to-action is to get viewers to wishlist the game with the final frame using an image/artwork with logos, platforms and CTA - ‘Wishlist Now!’ / ‘Available Now!’
📢 Main call-to-action is to get viewers to wishlist the game with the final frame using an image/artwork with logos, platforms and CTA - ‘Wishlist Now!’ / ‘Available Now!’
Spotted two really good ads from Cronos and Forever Skies in the last couple of days.
Here’s why they work👇
⏳Both super short at 6 seconds showcasing gameplay or features to highlight the games USPs.
👁️Quick edits to capture attention in a busy, crowded space.
Here’s why they work👇
⏳Both super short at 6 seconds showcasing gameplay or features to highlight the games USPs.
👁️Quick edits to capture attention in a busy, crowded space.
April 16, 2025 at 9:53 PM
Spotted two really good ads from Cronos and Forever Skies in the last couple of days.
Here’s why they work👇
⏳Both super short at 6 seconds showcasing gameplay or features to highlight the games USPs.
👁️Quick edits to capture attention in a busy, crowded space.
Here’s why they work👇
⏳Both super short at 6 seconds showcasing gameplay or features to highlight the games USPs.
👁️Quick edits to capture attention in a busy, crowded space.
Holiday mode ON
March 30, 2025 at 6:58 PM
Holiday mode ON
Things you love to see 🫶 positive feedback & appreciation from the games I've worked on.
3/3 Kickstarters fully funded & over $300k raised.
I love doing this sort of stuff, so if you're looking to get your game funded on Kickstarter and have a marketing budget, get in touch!
3/3 Kickstarters fully funded & over $300k raised.
I love doing this sort of stuff, so if you're looking to get your game funded on Kickstarter and have a marketing budget, get in touch!
March 27, 2025 at 11:55 AM
Things you love to see 🫶 positive feedback & appreciation from the games I've worked on.
3/3 Kickstarters fully funded & over $300k raised.
I love doing this sort of stuff, so if you're looking to get your game funded on Kickstarter and have a marketing budget, get in touch!
3/3 Kickstarters fully funded & over $300k raised.
I love doing this sort of stuff, so if you're looking to get your game funded on Kickstarter and have a marketing budget, get in touch!
I have a really cool game coming on to Kickstarter early Feb. If you’re a fan of metroidvania style playerformers with cute, furry hero’s 🦊🐨🐷 then this could be up your street. Coming to Steam and Switch with more consoles coming as stretch goals.
January 26, 2025 at 9:47 PM
I have a really cool game coming on to Kickstarter early Feb. If you’re a fan of metroidvania style playerformers with cute, furry hero’s 🦊🐨🐷 then this could be up your street. Coming to Steam and Switch with more consoles coming as stretch goals.
Boop the snoot 🐶🖤
January 4, 2025 at 8:27 PM
Boop the snoot 🐶🖤
