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Sian Conway-Wood (via The Drum) “If advertising works, it works both ways…Our entire profession is built on the premise that ads work. So when they work in the wrong direction, we’re still responsible.”
www.thedrum.com/opinion/2025...
www.thedrum.com/opinion/2025...
If you work in advertising, you don’t get to use the ‘just an ad’ excuse
The Sydney Sweeney American Eagle ad didn’t just sell jeans – it sold a narrow ideal. Sian Conway-Wood of 181st Street Communications calls time on an industry that claims influence when it suits, and...
www.thedrum.com
August 1, 2025 at 4:14 PM
Sian Conway-Wood (via The Drum) “If advertising works, it works both ways…Our entire profession is built on the premise that ads work. So when they work in the wrong direction, we’re still responsible.”
www.thedrum.com/opinion/2025...
www.thedrum.com/opinion/2025...