Ryan Maley
@ryanmaley.bsky.social
Head of Digital at Marketing Manchester 🐝 | Digital innovation and leadership in the tourism industry
6️⃣ Leadership
Leadership is crucial in harnessing the power of AI, ensuring that colleagues and stakeholders are bought in to the value that it can bring to the organisation and destination.
Guidelines must be in place to set expectations for AI use, but teams must be empowered to explore AI.
Leadership is crucial in harnessing the power of AI, ensuring that colleagues and stakeholders are bought in to the value that it can bring to the organisation and destination.
Guidelines must be in place to set expectations for AI use, but teams must be empowered to explore AI.
January 13, 2026 at 9:04 PM
6️⃣ Leadership
Leadership is crucial in harnessing the power of AI, ensuring that colleagues and stakeholders are bought in to the value that it can bring to the organisation and destination.
Guidelines must be in place to set expectations for AI use, but teams must be empowered to explore AI.
Leadership is crucial in harnessing the power of AI, ensuring that colleagues and stakeholders are bought in to the value that it can bring to the organisation and destination.
Guidelines must be in place to set expectations for AI use, but teams must be empowered to explore AI.
5️⃣ Data
Data is the backbone of innovation with AI. Its transformative power is only unlocked with clean, structured, quality data.
For DMOs, we must assess not only the data we hold about our users, but also the products that we’re promoting across our digital channels to maintain data integrity.
Data is the backbone of innovation with AI. Its transformative power is only unlocked with clean, structured, quality data.
For DMOs, we must assess not only the data we hold about our users, but also the products that we’re promoting across our digital channels to maintain data integrity.
January 13, 2026 at 9:04 PM
5️⃣ Data
Data is the backbone of innovation with AI. Its transformative power is only unlocked with clean, structured, quality data.
For DMOs, we must assess not only the data we hold about our users, but also the products that we’re promoting across our digital channels to maintain data integrity.
Data is the backbone of innovation with AI. Its transformative power is only unlocked with clean, structured, quality data.
For DMOs, we must assess not only the data we hold about our users, but also the products that we’re promoting across our digital channels to maintain data integrity.
4️⃣ Trust & Authenticity
As AI-generated content proliferates, trust becomes a differentiator. Destinations must become guardians of the places we represent, remaining trusted, authentic voices.
Transparency, ethical AI policies, and human storytelling are essential tools in the DMO arsenal.
As AI-generated content proliferates, trust becomes a differentiator. Destinations must become guardians of the places we represent, remaining trusted, authentic voices.
Transparency, ethical AI policies, and human storytelling are essential tools in the DMO arsenal.
January 13, 2026 at 9:04 PM
4️⃣ Trust & Authenticity
As AI-generated content proliferates, trust becomes a differentiator. Destinations must become guardians of the places we represent, remaining trusted, authentic voices.
Transparency, ethical AI policies, and human storytelling are essential tools in the DMO arsenal.
As AI-generated content proliferates, trust becomes a differentiator. Destinations must become guardians of the places we represent, remaining trusted, authentic voices.
Transparency, ethical AI policies, and human storytelling are essential tools in the DMO arsenal.
3️⃣ Hyper-personalisation
AI is reshaping how consumers discover content, and expectations around how relevant that content is.
Content must be hyper-personalised, at scale, and in real-time. DMOs must move from simple segments and demographics to understanding the context and affinity of a visit.
AI is reshaping how consumers discover content, and expectations around how relevant that content is.
Content must be hyper-personalised, at scale, and in real-time. DMOs must move from simple segments and demographics to understanding the context and affinity of a visit.
January 13, 2026 at 9:04 PM
3️⃣ Hyper-personalisation
AI is reshaping how consumers discover content, and expectations around how relevant that content is.
Content must be hyper-personalised, at scale, and in real-time. DMOs must move from simple segments and demographics to understanding the context and affinity of a visit.
AI is reshaping how consumers discover content, and expectations around how relevant that content is.
Content must be hyper-personalised, at scale, and in real-time. DMOs must move from simple segments and demographics to understanding the context and affinity of a visit.
2️⃣ Agentic AI & Booking
Agentic AI interprets and executes actions on behalf of the traveller, managing the whole booking process.
Tourism businesses and hotels need to urgently assess infrastructure to ensure that content and availability is structured to be found in LLMs in real-time.
Agentic AI interprets and executes actions on behalf of the traveller, managing the whole booking process.
Tourism businesses and hotels need to urgently assess infrastructure to ensure that content and availability is structured to be found in LLMs in real-time.
January 13, 2026 at 9:04 PM
2️⃣ Agentic AI & Booking
Agentic AI interprets and executes actions on behalf of the traveller, managing the whole booking process.
Tourism businesses and hotels need to urgently assess infrastructure to ensure that content and availability is structured to be found in LLMs in real-time.
Agentic AI interprets and executes actions on behalf of the traveller, managing the whole booking process.
Tourism businesses and hotels need to urgently assess infrastructure to ensure that content and availability is structured to be found in LLMs in real-time.
1️⃣ Search & Discoverability
The way travellers find destinations is changing. SEO is losing ground as semantic, conversational, and agentic search becomes the norm. Future travellers will ask an AI agent to plan and book a complex, sustainable family trip, from inspiration to conversion.
The way travellers find destinations is changing. SEO is losing ground as semantic, conversational, and agentic search becomes the norm. Future travellers will ask an AI agent to plan and book a complex, sustainable family trip, from inspiration to conversion.
January 13, 2026 at 9:04 PM
1️⃣ Search & Discoverability
The way travellers find destinations is changing. SEO is losing ground as semantic, conversational, and agentic search becomes the norm. Future travellers will ask an AI agent to plan and book a complex, sustainable family trip, from inspiration to conversion.
The way travellers find destinations is changing. SEO is losing ground as semantic, conversational, and agentic search becomes the norm. Future travellers will ask an AI agent to plan and book a complex, sustainable family trip, from inspiration to conversion.
Been obsessed with visiting this place for years. So excited to finally be here 🙌
📍 Shibuya Scramble Crossing, Tokyo 🇯🇵
📍 Shibuya Scramble Crossing, Tokyo 🇯🇵
May 24, 2025 at 1:06 AM
Been obsessed with visiting this place for years. So excited to finally be here 🙌
📍 Shibuya Scramble Crossing, Tokyo 🇯🇵
📍 Shibuya Scramble Crossing, Tokyo 🇯🇵
Hello, I'm Ryan 👋
Digital Lead at Marketing Manchester, responsible for promoting Manchester as an outstanding place to visit, invest, meet and study 🐝
Digital Lead at Marketing Manchester, responsible for promoting Manchester as an outstanding place to visit, invest, meet and study 🐝
November 24, 2024 at 7:08 PM
Hello, I'm Ryan 👋
Digital Lead at Marketing Manchester, responsible for promoting Manchester as an outstanding place to visit, invest, meet and study 🐝
Digital Lead at Marketing Manchester, responsible for promoting Manchester as an outstanding place to visit, invest, meet and study 🐝