Ryan Lucht
ryanlucht.com
Ryan Lucht
@ryanlucht.com
everything is an experiment
ryanlucht.substack.com
@douibyorthst.bsky.social here's the strangest inquiry you'll get for a long time: any chance you know of any surviving files from the first "the main offender" album?? i can vividly remember the closing track (and the "welcome back kotter" theme sample at the end)
signed, old acidplanet user
December 15, 2025 at 7:06 PM
Reposted by Ryan Lucht
@ryanlucht.com was kind enough to share his experiences from the field of CRO and user testing where they have been addressing these questions for longer than even we have in the SEO testing world.

There's a clip above, and here's the full conversation:
www.searchpilot.com/resources/bl...
SEO testing lessons from more mature experimentation programs - a conversation with Ryan Lucht
Discover lessons from CRO to SEO testing with Ryan Lucht. Learn how to build experimentation culture, prove impact, and scale search growth.
www.searchpilot.com
September 2, 2025 at 8:27 AM
@vincehorn.space Hey Vince, is interbe.ing still a thing? Tried to create an account and seems like the app crashes in both Chrome and Safari. Big fan of the meditatewith.ai demo!
October 8, 2025 at 1:04 PM
What happens when you join a $1.5B startup as their Founding Data Scientist?

www.youtube.com/watch?v=Lxvi...
June 3, 2025 at 2:49 PM
Reposted by Ryan Lucht
I don't think anyone outside of universities, pharma and biotech, independent research institutions have any idea of what is happening right now. If you haven't sounded the alarm among your friends, family and colleagues, now is the time to do it.
May 31, 2025 at 11:25 AM
I am smarter than Bryan Johnson
ryanlucht.substack.com/p/introducin...
Introducing: The Personal Lab
I am smarter than Bryan Johnson
ryanlucht.substack.com
May 29, 2025 at 4:41 PM
Reposted by Ryan Lucht
Lots of folks are discovering the relevance of decision theory to the practical problem of analyzing an A/B. A quick🧵
January 2, 2025 at 10:39 PM
Reposted by Ryan Lucht
I’ve written a personal-view article, “A Reality Check on Null Hypothesis Significance Testing in A/B Testing", soon appearing in Eppo’s Outperform magazine (print).

1/6
May 6, 2025 at 7:40 PM
Some small news this morning: Eppo has been acquired by Datadog!

I wrote a bunch of my personal view of it on LinkedIn:
www.linkedin.com/feed/update/...

Here's our official announcement:
www.geteppo.com/blog/eppo-is...
Eppo Is Now Part of Datadog!
www.geteppo.com
May 5, 2025 at 3:07 PM
Reposted by Ryan Lucht
Here is a first intro notebook on Bayesian Power Analysis following the method described in the paper "The Bayesian New Statistics: Hypothesis testing, estimation,
meta-analysis, and power analysis from a Bayesian
perspective" (link.springer.com/content/pdf/...)
juanitorduz.github.io/power_sample...
Introduction to Bayesian Power Analysis: Exclude a Null Value - Dr. Juan Camilo Orduz
juanitorduz.github.io
April 29, 2025 at 1:29 PM
Reposted by Ryan Lucht
🚨New WP🚨
Using GPT4 to persuade participants significantly reduces climate skepticism and inaction
-Sig more effective than consensus messaging
-Works for Republicans
-Evidence of persistence @ 1mo
-Scalable!
PDF: osf.io/preprints/ps...
Try the bot: www.debunkbot.com/climate-change
Here’s how 👇
April 18, 2025 at 1:02 PM
hosted a podcast ep about using geolift incrementality tests to measure billboard campaigns

www.youtube.com/watch?v=zOX3...
How do marketers measure billboard campaigns? | Outperform
YouTube video by Eppo
www.youtube.com
April 14, 2025 at 5:35 PM