Ryan Jones
@ryanjonesseo.bsky.social
Marketing Manager @ https://seotesting.com/
Testing, changing, and ranking is what I do.
Love all things NBA, NFL, football, and golf.
Testing, changing, and ranking is what I do.
Love all things NBA, NFL, football, and golf.
Stop reporting on traffic. Start reporting on revenue.
Traffic is vanity.
Impact is proof.
Traffic is vanity.
Impact is proof.
November 11, 2025 at 3:12 PM
Stop reporting on traffic. Start reporting on revenue.
Traffic is vanity.
Impact is proof.
Traffic is vanity.
Impact is proof.
SEOs don't struggle to do the work.
They struggle to SHOW it!
And then, guess what... Three months later, nobody remembers what's changed.
They struggle to SHOW it!
And then, guess what... Three months later, nobody remembers what's changed.
November 10, 2025 at 3:56 PM
SEOs don't struggle to do the work.
They struggle to SHOW it!
And then, guess what... Three months later, nobody remembers what's changed.
They struggle to SHOW it!
And then, guess what... Three months later, nobody remembers what's changed.
Charts don't build trust. Causes do.
Most SEO reports fail at the only thing that matters: causality.
They show what happened, sure. But not WHY it happened.
Most SEO reports fail at the only thing that matters: causality.
They show what happened, sure. But not WHY it happened.
November 7, 2025 at 10:08 AM
Charts don't build trust. Causes do.
Most SEO reports fail at the only thing that matters: causality.
They show what happened, sure. But not WHY it happened.
Most SEO reports fail at the only thing that matters: causality.
They show what happened, sure. But not WHY it happened.
Most SEO "tests" fail before they start, because they're too complicated.
The truth:
SEO testing isn't rocket science. It's structured curiosity.
One change.
One metric.
One outcome.
The truth:
SEO testing isn't rocket science. It's structured curiosity.
One change.
One metric.
One outcome.
November 6, 2025 at 4:10 PM
Most SEO "tests" fail before they start, because they're too complicated.
The truth:
SEO testing isn't rocket science. It's structured curiosity.
One change.
One metric.
One outcome.
The truth:
SEO testing isn't rocket science. It's structured curiosity.
One change.
One metric.
One outcome.
If you didn't log it, it didn't happen. And your stakeholders agree!
November 5, 2025 at 12:08 PM
If you didn't log it, it didn't happen. And your stakeholders agree!
Proof > Promises
You can tell your boss or client that SEO is working.
But until you can PROVE it, it's still just an empty promise.
That's the difference between "we're seeing more traffic" and "this change increased clicks by 47%."
You can tell your boss or client that SEO is working.
But until you can PROVE it, it's still just an empty promise.
That's the difference between "we're seeing more traffic" and "this change increased clicks by 47%."
November 4, 2025 at 3:20 PM
Proof > Promises
You can tell your boss or client that SEO is working.
But until you can PROVE it, it's still just an empty promise.
That's the difference between "we're seeing more traffic" and "this change increased clicks by 47%."
You can tell your boss or client that SEO is working.
But until you can PROVE it, it's still just an empty promise.
That's the difference between "we're seeing more traffic" and "this change increased clicks by 47%."
Stop shipping untracked SEO tweaks.
If you can’t say:
"This change lifted CTR by 18%!”
You didn’t test, you guessed. ⚙️
If you can’t say:
"This change lifted CTR by 18%!”
You didn’t test, you guessed. ⚙️
November 3, 2025 at 10:19 AM
Stop shipping untracked SEO tweaks.
If you can’t say:
"This change lifted CTR by 18%!”
You didn’t test, you guessed. ⚙️
If you can’t say:
"This change lifted CTR by 18%!”
You didn’t test, you guessed. ⚙️
Most SEO pros think word of mouth just... happens.
It doesn't.
It's not luck.
It's a channel. And it's a channel that quietly converts higher than anything you'll ever see in GA4.
It doesn't.
It's not luck.
It's a channel. And it's a channel that quietly converts higher than anything you'll ever see in GA4.
October 31, 2025 at 3:44 PM
Most SEO pros think word of mouth just... happens.
It doesn't.
It's not luck.
It's a channel. And it's a channel that quietly converts higher than anything you'll ever see in GA4.
It doesn't.
It's not luck.
It's a channel. And it's a channel that quietly converts higher than anything you'll ever see in GA4.
Most "SEO wins" aren't wins.
They're accidents that never repeat because nobody proved what worked.
The truth is, every successful SEO strategy follows one model:
Build --> Test --> Scale
Here's how it works! 👇
They're accidents that never repeat because nobody proved what worked.
The truth is, every successful SEO strategy follows one model:
Build --> Test --> Scale
Here's how it works! 👇
October 30, 2025 at 11:30 AM
Most "SEO wins" aren't wins.
They're accidents that never repeat because nobody proved what worked.
The truth is, every successful SEO strategy follows one model:
Build --> Test --> Scale
Here's how it works! 👇
They're accidents that never repeat because nobody proved what worked.
The truth is, every successful SEO strategy follows one model:
Build --> Test --> Scale
Here's how it works! 👇
Hard work doesn't guarantee SEO growth. Learning does.
Most of us forget that, and end up trapped on the SEO Hamster Wheel.
Most of us forget that, and end up trapped on the SEO Hamster Wheel.
October 29, 2025 at 2:21 PM
Hard work doesn't guarantee SEO growth. Learning does.
Most of us forget that, and end up trapped on the SEO Hamster Wheel.
Most of us forget that, and end up trapped on the SEO Hamster Wheel.
We cut a blog post in half... and almost doubled the clicks from organic search!
Here's what happened:
Here's what happened:
October 28, 2025 at 2:23 PM
We cut a blog post in half... and almost doubled the clicks from organic search!
Here's what happened:
Here's what happened:
Most SEO teams aren’t short on effort.
They’re short on focus.
Every week, we make dozens of changes:
- Titles
- Links
- Content Updates
All hoping something moves the needle.
And when traffic finally DOES change, we can’t explain why.
That’s the SEO Guesswork Tax. 💸
They’re short on focus.
Every week, we make dozens of changes:
- Titles
- Links
- Content Updates
All hoping something moves the needle.
And when traffic finally DOES change, we can’t explain why.
That’s the SEO Guesswork Tax. 💸
October 27, 2025 at 12:59 PM
Most SEO teams aren’t short on effort.
They’re short on focus.
Every week, we make dozens of changes:
- Titles
- Links
- Content Updates
All hoping something moves the needle.
And when traffic finally DOES change, we can’t explain why.
That’s the SEO Guesswork Tax. 💸
They’re short on focus.
Every week, we make dozens of changes:
- Titles
- Links
- Content Updates
All hoping something moves the needle.
And when traffic finally DOES change, we can’t explain why.
That’s the SEO Guesswork Tax. 💸
Digitaloft’s eCommerce SEO Summit is back on 20 Nov!
I’m speaking with James Brockbank, Crystal Carter, Amy Gibson & Anthony Barone.
I’ll show how SEO testing drives SALES, not just traffic. Plus tools, test types & examples.
Join me 👉 digitaloft.co.uk/webinars/the...
I’m speaking with James Brockbank, Crystal Carter, Amy Gibson & Anthony Barone.
I’ll show how SEO testing drives SALES, not just traffic. Plus tools, test types & examples.
Join me 👉 digitaloft.co.uk/webinars/the...
October 20, 2025 at 2:54 PM
Digitaloft’s eCommerce SEO Summit is back on 20 Nov!
I’m speaking with James Brockbank, Crystal Carter, Amy Gibson & Anthony Barone.
I’ll show how SEO testing drives SALES, not just traffic. Plus tools, test types & examples.
Join me 👉 digitaloft.co.uk/webinars/the...
I’m speaking with James Brockbank, Crystal Carter, Amy Gibson & Anthony Barone.
I’ll show how SEO testing drives SALES, not just traffic. Plus tools, test types & examples.
Join me 👉 digitaloft.co.uk/webinars/the...
Most SEOs I know are short on time. ⏳
Too many tasks. Too many priorities.
Not enough hours in the day.
Too many tasks. Too many priorities.
Not enough hours in the day.
October 10, 2025 at 10:41 AM
Most SEOs I know are short on time. ⏳
Too many tasks. Too many priorities.
Not enough hours in the day.
Too many tasks. Too many priorities.
Not enough hours in the day.
Most SEO teams never make it past the 2nd rung of the SEO Test Ladder.
Sure, they ship changes.
Sure, they celebrate wins.
But they rarely know why something worked or if it’ll work again.
🪜 Let’s break it down 👇
Sure, they ship changes.
Sure, they celebrate wins.
But they rarely know why something worked or if it’ll work again.
🪜 Let’s break it down 👇
October 8, 2025 at 1:26 PM
Most SEO teams never make it past the 2nd rung of the SEO Test Ladder.
Sure, they ship changes.
Sure, they celebrate wins.
But they rarely know why something worked or if it’ll work again.
🪜 Let’s break it down 👇
Sure, they ship changes.
Sure, they celebrate wins.
But they rarely know why something worked or if it’ll work again.
🪜 Let’s break it down 👇
The SEO “Prove-It” Gap: why SEOs struggle to show impact, and how to fix it.
If you have ever shipped work and still got asked “So what did this actually do?”, this is for you. 👇
If you have ever shipped work and still got asked “So what did this actually do?”, this is for you. 👇
October 7, 2025 at 2:48 PM
The SEO “Prove-It” Gap: why SEOs struggle to show impact, and how to fix it.
If you have ever shipped work and still got asked “So what did this actually do?”, this is for you. 👇
If you have ever shipped work and still got asked “So what did this actually do?”, this is for you. 👇
Here's a quick tip for you to use in Google Search Console:
If you're not using RegEx within your filters yet, I think you're missing out on one of the most powerful ways to find some interesting hidden insights.
If you're not using RegEx within your filters yet, I think you're missing out on one of the most powerful ways to find some interesting hidden insights.
October 7, 2025 at 10:38 AM
Here's a quick tip for you to use in Google Search Console:
If you're not using RegEx within your filters yet, I think you're missing out on one of the most powerful ways to find some interesting hidden insights.
If you're not using RegEx within your filters yet, I think you're missing out on one of the most powerful ways to find some interesting hidden insights.
QUICK #SEO TIP: Add your page's top query throughout its content!
Most SEOs do this the wrong way.
They optimize for the keyword they intended to target, not the one Google is actually rewarding them for.
Most SEOs do this the wrong way.
They optimize for the keyword they intended to target, not the one Google is actually rewarding them for.
October 6, 2025 at 2:18 PM
QUICK #SEO TIP: Add your page's top query throughout its content!
Most SEOs do this the wrong way.
They optimize for the keyword they intended to target, not the one Google is actually rewarding them for.
Most SEOs do this the wrong way.
They optimize for the keyword they intended to target, not the one Google is actually rewarding them for.
Ranking on Google is no longer enough.
Here's the reality that a lot of SEOs are starting to wake up to:
Billions of searches (prompts) are now flowing through AI-based search engines every single month.
Here's the reality that a lot of SEOs are starting to wake up to:
Billions of searches (prompts) are now flowing through AI-based search engines every single month.
October 3, 2025 at 2:35 PM
Ranking on Google is no longer enough.
Here's the reality that a lot of SEOs are starting to wake up to:
Billions of searches (prompts) are now flowing through AI-based search engines every single month.
Here's the reality that a lot of SEOs are starting to wake up to:
Billions of searches (prompts) are now flowing through AI-based search engines every single month.
It's that time again. Time for the sometimes dreaded end of month reporting.
For a lot of SEOs, it means hours of copying/pasting from GSC, stitching graphs together, and writing commentary for different stakeholders.
For a lot of SEOs, it means hours of copying/pasting from GSC, stitching graphs together, and writing commentary for different stakeholders.
October 3, 2025 at 8:47 AM
It's that time again. Time for the sometimes dreaded end of month reporting.
For a lot of SEOs, it means hours of copying/pasting from GSC, stitching graphs together, and writing commentary for different stakeholders.
For a lot of SEOs, it means hours of copying/pasting from GSC, stitching graphs together, and writing commentary for different stakeholders.
Stop guessing. Start scaling.
Most SEOs roll out ideas sitewide and hope rankings improve.
That’s wasted effort.
Here’s the “Build, Test, Scale” SEO model 👇
Most SEOs roll out ideas sitewide and hope rankings improve.
That’s wasted effort.
Here’s the “Build, Test, Scale” SEO model 👇
October 2, 2025 at 1:40 PM
Stop guessing. Start scaling.
Most SEOs roll out ideas sitewide and hope rankings improve.
That’s wasted effort.
Here’s the “Build, Test, Scale” SEO model 👇
Most SEOs roll out ideas sitewide and hope rankings improve.
That’s wasted effort.
Here’s the “Build, Test, Scale” SEO model 👇
Struggling to get budget or buy-in for SEO? 🤔
Here’s how to turn SEO into a story your stakeholders can’t ignore.
🧵
Here’s how to turn SEO into a story your stakeholders can’t ignore.
🧵
October 1, 2025 at 1:58 PM
Struggling to get budget or buy-in for SEO? 🤔
Here’s how to turn SEO into a story your stakeholders can’t ignore.
🧵
Here’s how to turn SEO into a story your stakeholders can’t ignore.
🧵
📊 SEO Tip of the Week (Edition 6): Optimize for Queries You Already Rank For
Most SEOs leave traffic on the table.
👉 The craziest part?
It’s for queries they already rank for!
Most SEOs leave traffic on the table.
👉 The craziest part?
It’s for queries they already rank for!
October 1, 2025 at 9:08 AM
📊 SEO Tip of the Week (Edition 6): Optimize for Queries You Already Rank For
Most SEOs leave traffic on the table.
👉 The craziest part?
It’s for queries they already rank for!
Most SEOs leave traffic on the table.
👉 The craziest part?
It’s for queries they already rank for!