Rafael Fagundes
@rsfagundes.bsky.social
Data Analyst | CRM & AdTech | Driving Growth with Data
Just published a new Medium article on what I learned moving from deterministic to probabilistic CLV. Key takeaways for anyone working in CRM, growth or analytics!
rsfagundes.medium.com/from-determi...
rsfagundes.medium.com/from-determi...
From Deterministic to Probabilistic: What I Learned About Calculating Customer Lifetime Value More…
During a job interview, I was once asked how I calculate Customer Lifetime Value (CLV). I explained that I usually multiply the average…
rsfagundes.medium.com
November 22, 2025 at 8:03 PM
Just published a new Medium article on what I learned moving from deterministic to probabilistic CLV. Key takeaways for anyone working in CRM, growth or analytics!
rsfagundes.medium.com/from-determi...
rsfagundes.medium.com/from-determi...