Thanks Alex!

2/3: The system is anchored by a precise type pairing, structured color palette, and clear visual guidelines. Together, these elements reinforce a brand voice that is professional, grounded, and consistently defined across applications.

1/3: The Measure identity is built on contrast—classic typography with strong geometry, a restrained palette, and visuals that reference construction. A custom brandmark, wordmarks, flexible colors, and editorial typography support both the firm’s creative and technical work.

2/5: The Status wordmark’s custom letterforms are shaped by a simple soundwave pattern—a core brand device used on packaging, etched into cases, and in collateral. It also guides new letterform design, ensuring consistency and a link to the brand’s focus on control and fidelity. ⁣

1/5: Status’s identity is built on restraint—clarity, neutrality, and longevity guide every choice. A core wordmark, recurring soundwave pattern, secondary marks, product IDs, and minimal colors form a system that supports the brand’s no-nonsense, audio-first focus.

Butting in to say The Colour Clock is a very cool concept. 😎

I always loved what Grilli Type Foundry was doing with the GT Academy on IG — more educational than marketing but I think it served as both pretty well.

Thank you 👋

Thanks! Simple but does the trick.

Thank you! The table is two Toughbuilt saw horses and 2 pieces of ply wood that I tacked together with 2x4s.

Wooooo 👊

Paper can fold without breaking. Paper has tensile strength, and a vast area can be supported by these two fine edges. This! — is a work of art in paper."

Albers would pick up the cathedral and the airplane and say: "These were meant to be made of stone or metal — not newspaper." Then he would pick up the photographer's absent-minded tent and say: "But this! — this makes use of the soul of paper…

But there would always be some student, a photographer or glassblower, who would simply have taken a piece of newspaper and folded it once and propped it up like a tent and let it go at that…

When he returned, he would find Gothic castles made of newspaper, yachts made of newspaper, airplanes, busts, birds, train terminals, amazing things…