HubSpot’s LLM visibility skyrocketed without relying on backlinks.

Kieran Flanagan shifted to co-citations and brand mentions to win in AI-driven search.

Full episode: www.siegemedia.com/conversation...

Content isn’t valuable just because it converts.

The best content brings sticky, high-LTV customers.

Semrush CMO Andrew Warden explains why: www.siegemedia.com/conversation...

If you need link building you don’t need link building.

If rankings are stuck, the real issue is usually a weak product, poor UX, or a site that doesn’t build trust.

Here’s why backlinks aren’t the answer (and what to do instead):

One of the secrets behind Zillow’s 1,000,000,000 search visits? Intelligent risk mitigation.

SEO testing isn’t just for growth, it’s for preventing decline. Even a 1% traffic drop can mean millions lost.

Kristan Bauer and I break it down on Siege’s podcast: www.siegemedia.com/conversation...

Is technical SEO dying?

Eli Schwartz argues we’re heading that way. CMSs handle more technical fixes, and AI is better at surfacing the right results. The biggest SEO wins now come from product-focused strategies.

We break it down on Content & Conversation: www.siegemedia.com/conversation...

Every content marketer should be forced to create customer stories.

Here’s why: