Technoplasmosis • A superb article by the Ramanujan of Marketing, Adel Alborky

My talk at the 2025 Welcome Comference, NY • On the beauty of "Reverse Benchmarking"

My recent podcast appearance with Always Hungry Dan • It's long but people seem to like it.

On new-is-better bias • And its implications for modern marketing and media.

HSBC’s Stuart Kirk may be right or wrong. He is inarguably necessary. • I don't dislike sport. I really don't. What I dislike is all the standing on the sidelines and mindlessly cheering.

Asking for a friend. • I don't know the answer to this question. But it does not seem unreasonable that we might sometimes want to sabotage questionnaires if we believe that the truth will just create more confusion.

What aggregates > what doesn't • There is an inherent bias in decision-making which renders one big thing more important than lots of small things. The solution is to disaggregate cost before comparing it commensurately with value.

Thursdays' article • A video preview.

Top tip: voice dictation. • It takes time to master, but it's worth it.

Two Book recommendations • From Bryan Appleyard and Roger L Martin

“Let Us Hope It is Not True, But If It is, Let Us Pray It Does Not Become Widely Known” • These are the supposed words of the wife of the Bishop of Winchester, spoken in 1860 on first hearing of Darwin’s theory that we are descended from apes.