Roland Imhoff
banner
rolandimhoff.bsky.social
Roland Imhoff
@rolandimhoff.bsky.social
Social Psychologist: Categorization, Stereotypes, Conspiracy Mentality; EASP Executive Committee; https://scholar.google.de/citations?user=PJwzk1EAAAAJ
So, the visually accessible MC ratio on gender cues is typically enhanced. For categories like race, an implication would be that an increased frequency of people visually read as "biracial", the salience of the category dimension might attenuate...
November 5, 2025 at 9:41 AM
Yes! It may also be part of the puzzle why age is less reliably used. In the information ecology, it has no clear category boundaries and a flat meta contrast ratio -- unless it is institutionally created (e.g., in schools). On the contrary, gender is actively done and emphasized: costumes, make-up
November 5, 2025 at 9:39 AM
Forgot to tag @chrispetsko.bsky.social - apologies!
November 5, 2025 at 9:25 AM
Heidrich, V., Flade, F., & Imhoff, R. (in press). Face the difference: Meta-contrast as an affordance to spontaneous social categorization. Journal of Personality and Social Psychology.
osf.io/preprints/ps...
OSF
osf.io
November 5, 2025 at 7:01 AM
This idea started in my 2019 ESCON keynote (with Felicitas Flade) and came to life thanks to the incredible talent of Verena Heidrich who turned this vague idea into a paper I am really proud of.
November 5, 2025 at 7:01 AM
Across 5 pre-registered experiments, we found:
People don’t just categorize more when meta-contrast is high —
They prefer to use the dimension with the stronger relative meta-contrast when several are available.
November 5, 2025 at 7:01 AM
We call the clarity of those clusters the meta-contrast ratio (kind of like an ANOVA F value or Cohen's d).
It’s like how the same mean difference feels “bigger” when the groups themselves are less variable.
Low within-group variance = stronger affordance to categorize along that line.
November 5, 2025 at 7:01 AM
Imagine the features that define a category (like skin color for race or skin texture for age). If these cues fall into two tight, non-overlapping clusters, categorizing is easy.
If they’re messy and (almost) overlapping, not so much.
November 5, 2025 at 7:01 AM
Borrowing from Christopher Petsko’s idea: What lens do people put on to make sense of their social world?
We suggest it depends on the information ecology — the distribution of cues we use to infer who belongs where.
a close up of a person 's face wearing glasses with a large lens
ALT: a close up of a person 's face wearing glasses with a large lens
media.tenor.com
November 5, 2025 at 7:01 AM
Humans spontaneously sort others into categories — “women,” “BIPOC,” “elderly,” etc.
That’s well known.
But what’s less clear: why one category dimension dominates in a given situation. Why gender here but race there?
a person is stacking blocks of gum on top of each other .
ALT: a person is stacking blocks of gum on top of each other .
media.tenor.com
November 5, 2025 at 7:01 AM
Reposted by Roland Imhoff
provide a behavioral perspective which may support policymakers in co-designing effective and fair structural solutions to sustainability problems. www.nature.com/articles/s41...
Rethinking behaviour change interventions in policymaking
Nature Human Behaviour - Behaviour change interventions that are unsuccessful may often be limited by structural constraints. Accumulating evidence across contexts helps to diagnose these barriers....
www.nature.com
October 11, 2025 at 10:55 AM
Whoever organizes #FGSP3027 will be more than delighted to realize that @olivergenschow.bsky.social has been promoting it and its hashtag in advance for more than a thousand years.
September 22, 2025 at 7:05 AM
Reposted by Roland Imhoff
„Wenn Menschen an Verschwörungserzählungen glauben, dann haben sie ganz automatisch das Gefühl, über eine Art Geheimwissen zu verfügen“, sagt @rolandimhoff.bsky.social , Professor für Sozial- & Rechtspsychologie an der Gutenberg-Universität in Mainz, am Telefon. „Sie fühlen sich erleuchtet…“
August 27, 2025 at 7:19 PM