Great article, John! For example, price objections often mask unclear ROI. Arming sales with well-thought-out ROI calculators (not generic versions) and real success stories shifts focus to measurable value. Blending ROI with timing and strategy makes the right SaaS solutions irresistible.

Spot on—lead magnets pull in tire-kickers, not buyers. ROI calculators and success stories that show tangible outcomes are what close deals. Help prospects see their win, and you’re golden.

Absolutely agree, Kenneth. Features are just noise if they don’t tie to outcomes. Value-based pricing wins because it speaks to their bottom line. ROI calculators set the stage, but a compelling story—showing your success as their future victory—closes the deal.

Decision-enablement assets like ROI calculators can be very effective. BUT...the ROI calculator has to be designed to solve customer issues, not just be a generic savings calculator. Quantify the desired outcome the customer needs. Sounds like all of you are using poorly conceived calculators.

100%
Decision-enablement assets like ROI calculators are effective. They empower prospects to assess solutions, align with their needs, and move toward a purchase with confidence. We must all focus on solving their evaluation pain points, not just grabbing attention.

I agree Omer, decision-enablement assets like ROI calculators are effective. They empower prospects to assess solutions, align with their needs, and move toward a purchase with confidence. We must all focus on solving their evaluation pain points, not just grabbing attention.

100% —traditional lead magnets often attract curiosity seekers rather than serious buyers. Decision-enablement assets like ROI calculators are far more effective. They empower prospects to assess solutions, align with their needs, and move toward a purchase with confidence.

Congratulations! I've sold about the same amount as you of a book I released two months ago. There is no better feeling in the world when strangers buy something just because they like it. Good luck!

Barb, have you read this book? Elon Musk's DOGE is being used as the first step to tech-driven authoritarianism by dismantling our federal institutions, leading to privatization and control of the government. "The DOGE Dystopia, Created by Elon Musk: The First 50 Days" www.amazon.com/dp/B0F1KH45XG

This excellent book shows Elon Musk's DOGE is being used as the first step to tech-driven authoritarianism by dismantling our federal institutions, leading to privatization and control of the government. "The DOGE Dystopia, Created by Elon Musk: The First 50 Days" www.amazon.com/dp/B0F1KH45XG

This excellent book shows Elon Musk's DOGE is being used as the first step to tech-driven authoritarianism, by dismantling our federal institutions, leading to privatization and control of the government. "The DOGE Dystopia, Created by Elon Musk: The First 50 Days" www.amazon.com/dp/B0F1KH45XG

This excellent book shows Elon Musk's DOGE is being used as the first step to tech-driven authoritarianism, by dismantling our federal institutions, leading to privatization and control of the government. "The DOGE Dystopia, Created by Elon Musk: The First 50 Days" www.amazon.com/dp/B0F1KH45XG

This excellent book shows Elon Musk's DOGE is being used as the first step to tech-driven authoritarianism, by dismantling our federal institutions, leading to privatization and control of the government. "The DOGE Dystopia, Created by Elon Musk: The First 50 Days" www.amazon.com/dp/B0F1KH45XG

I just read a book linking Elon Musk’s DOGE to Tech-driven Authoritarianism. The book summarizes the rapid dismantling of our federal institutions, and it was easy for me to understand the impact on all of us. "The DOGE Dystopia, Created by Elon Musk: The First 50 Days" www.amazon.com/dp/B0F1KH45XG

I just read a book linking Elon Musk’s DOGE to Tech-driven Authoritarianism. The book summarizes the rapid dismantling of our federal institutions, and it was easy for me to understand the impact on all of us. "The DOGE Dystopia, Created by Elon Musk: The First 50 Days" www.amazon.com/dp/B0F1KH45XG

I just read a book linking Elon Musk’s DOGE to Tech-driven Authoritarianism. The book summarizes the rapid dismantling of our federal institutions, and it was easy for me to understand the impact on all of us. "The DOGE Dystopia, Created by Elon Musk: The First 50 Days" www.amazon.com/dp/B0F1KH45XG

I just read a book linking Elon Musk’s DOGE to Tech-driven Authoritarianism. The book summarizes the rapid dismantling of our federal institutions, and it was easy for me to understand the impact on all of us. "The DOGE Dystopia, Created by Elon Musk: The First 50 Days" www.amazon.com/dp/B0F1KH45XG

I just read a book linking Elon Musk’s DOGE to Tech-driven Authoritarianism. The book summarizes the rapid dismantling of our Federal institutions, and it was easy for me to understand the impact on all of us. "The DOGE Dystopia, Created by Elon Musk: The First 50 Days" www.amazon.com/dp/B0F1KH45XG

I read a book linking Elon Musk’s DOGE to Tech-driven Authoritarianism. The book summarizes the rapid dismantling of our federal institutions, and it was easy for me to understand the impact on every citizen. "The DOGE Dystopia, Created by Elon Musk: The First 50 Days" www.amazon.com/dp/B0F1KH45XG