Rohan Gilkes
@rohangilkes.bsky.social
9/ Scalability (+10 pts)
If it is a product is it under 13 oz ? (Life is different at this cutoff)
Can you divorce it from your time if it's a service? i.e you're not providing the service yourself?
If it is a product is it under 13 oz ? (Life is different at this cutoff)
Can you divorce it from your time if it's a service? i.e you're not providing the service yourself?
November 25, 2025 at 6:03 PM
9/ Scalability (+10 pts)
If it is a product is it under 13 oz ? (Life is different at this cutoff)
Can you divorce it from your time if it's a service? i.e you're not providing the service yourself?
If it is a product is it under 13 oz ? (Life is different at this cutoff)
Can you divorce it from your time if it's a service? i.e you're not providing the service yourself?
8/ Personal Experience (+10 pts)
Have you bought it yourself?
Can you be your own customer?
If you build it can you use it first before anyone else?
Does the problem annoy your parents or friends? (Enough that they'll chip in/pre-pay?)
Have you bought it yourself?
Can you be your own customer?
If you build it can you use it first before anyone else?
Does the problem annoy your parents or friends? (Enough that they'll chip in/pre-pay?)
November 25, 2025 at 6:03 PM
8/ Personal Experience (+10 pts)
Have you bought it yourself?
Can you be your own customer?
If you build it can you use it first before anyone else?
Does the problem annoy your parents or friends? (Enough that they'll chip in/pre-pay?)
Have you bought it yourself?
Can you be your own customer?
If you build it can you use it first before anyone else?
Does the problem annoy your parents or friends? (Enough that they'll chip in/pre-pay?)
7/ Unsexy Needs (+10 pts)
Is it boring and unsexy but fulfills and intense NEED?
Think a flooded toilet at midnight. Instant purchase at pretty much whatever price!
How close is it to this?
Is it boring and unsexy but fulfills and intense NEED?
Think a flooded toilet at midnight. Instant purchase at pretty much whatever price!
How close is it to this?
November 25, 2025 at 6:03 PM
7/ Unsexy Needs (+10 pts)
Is it boring and unsexy but fulfills and intense NEED?
Think a flooded toilet at midnight. Instant purchase at pretty much whatever price!
How close is it to this?
Is it boring and unsexy but fulfills and intense NEED?
Think a flooded toilet at midnight. Instant purchase at pretty much whatever price!
How close is it to this?
6/ Price Point (+10 pts)
Is the price over $50? A $5 customer isn't 10 times easier to get than a $50 customer.
Could as well price with more confidence.
Is the price over $50? A $5 customer isn't 10 times easier to get than a $50 customer.
Could as well price with more confidence.
November 25, 2025 at 6:03 PM
6/ Price Point (+10 pts)
Is the price over $50? A $5 customer isn't 10 times easier to get than a $50 customer.
Could as well price with more confidence.
Is the price over $50? A $5 customer isn't 10 times easier to get than a $50 customer.
Could as well price with more confidence.
5/ Recurring Revenue (+10 pts)
Is there a chance for recurring revenue?
Doesn't have to be exact MRR.
But even a business where the customer can repurchase over and over in the same year.
Higher LTV means being able to survive Higher CAC.
Is there a chance for recurring revenue?
Doesn't have to be exact MRR.
But even a business where the customer can repurchase over and over in the same year.
Higher LTV means being able to survive Higher CAC.
November 25, 2025 at 6:03 PM
5/ Recurring Revenue (+10 pts)
Is there a chance for recurring revenue?
Doesn't have to be exact MRR.
But even a business where the customer can repurchase over and over in the same year.
Higher LTV means being able to survive Higher CAC.
Is there a chance for recurring revenue?
Doesn't have to be exact MRR.
But even a business where the customer can repurchase over and over in the same year.
Higher LTV means being able to survive Higher CAC.
4/ 60 Day rule (+10 pts)
Can you get customers within 60 days of launch?
Shoot, possible to get customers within 60 days of now?
Speed to revenue matters.
Easier to keep going if you get that 1st sale dopamine hit.
Can you get customers within 60 days of launch?
Shoot, possible to get customers within 60 days of now?
Speed to revenue matters.
Easier to keep going if you get that 1st sale dopamine hit.
November 25, 2025 at 6:03 PM
4/ 60 Day rule (+10 pts)
Can you get customers within 60 days of launch?
Shoot, possible to get customers within 60 days of now?
Speed to revenue matters.
Easier to keep going if you get that 1st sale dopamine hit.
Can you get customers within 60 days of launch?
Shoot, possible to get customers within 60 days of now?
Speed to revenue matters.
Easier to keep going if you get that 1st sale dopamine hit.
3/ Service/Software > Products (+10 pts)
Service or software beats products.
Better margins.
Easier to scale.
I've done product businesses before. NEVER a-fucking-gain.
Service or software beats products.
Better margins.
Easier to scale.
I've done product businesses before. NEVER a-fucking-gain.
November 25, 2025 at 6:03 PM
3/ Service/Software > Products (+10 pts)
Service or software beats products.
Better margins.
Easier to scale.
I've done product businesses before. NEVER a-fucking-gain.
Service or software beats products.
Better margins.
Easier to scale.
I've done product businesses before. NEVER a-fucking-gain.
2/ Proven Winners (+10 pts)
Can you point to folks making MILLIONS in the space?
Not Starbucks money, but life changing money.
If others are crushing it, there's room for us too. (What are we, chopped liver?)
Can you point to folks making MILLIONS in the space?
Not Starbucks money, but life changing money.
If others are crushing it, there's room for us too. (What are we, chopped liver?)
November 25, 2025 at 6:03 PM
2/ Proven Winners (+10 pts)
Can you point to folks making MILLIONS in the space?
Not Starbucks money, but life changing money.
If others are crushing it, there's room for us too. (What are we, chopped liver?)
Can you point to folks making MILLIONS in the space?
Not Starbucks money, but life changing money.
If others are crushing it, there's room for us too. (What are we, chopped liver?)
1/ Healthy Competition (+10 pts)
Is there healthy competition doing the EXACT same thing?
That's GOOD +10. (Stop with the "market saturation" b.s)
Vibrant competition means there's proven demand and a real market.
Fish where the fishing is good.
Is there healthy competition doing the EXACT same thing?
That's GOOD +10. (Stop with the "market saturation" b.s)
Vibrant competition means there's proven demand and a real market.
Fish where the fishing is good.
November 25, 2025 at 6:03 PM
1/ Healthy Competition (+10 pts)
Is there healthy competition doing the EXACT same thing?
That's GOOD +10. (Stop with the "market saturation" b.s)
Vibrant competition means there's proven demand and a real market.
Fish where the fishing is good.
Is there healthy competition doing the EXACT same thing?
That's GOOD +10. (Stop with the "market saturation" b.s)
Vibrant competition means there's proven demand and a real market.
Fish where the fishing is good.
9/ Scalability (+10 pts)
If it is a product is it under 13 oz ? (Life is different at this cutoff)
Can you divorce it from your time if it's a service? i.e you're not providing the service yourself?
If it is a product is it under 13 oz ? (Life is different at this cutoff)
Can you divorce it from your time if it's a service? i.e you're not providing the service yourself?
November 25, 2025 at 6:01 PM
9/ Scalability (+10 pts)
If it is a product is it under 13 oz ? (Life is different at this cutoff)
Can you divorce it from your time if it's a service? i.e you're not providing the service yourself?
If it is a product is it under 13 oz ? (Life is different at this cutoff)
Can you divorce it from your time if it's a service? i.e you're not providing the service yourself?
8/ Personal Experience (+10 pts)
Have you bought it yourself?
Can you be your own customer?
If you build it can you use it first before anyone else?
Does the problem annoy your parents or friends? (Enough that they'll chip in/pre-pay?)
Have you bought it yourself?
Can you be your own customer?
If you build it can you use it first before anyone else?
Does the problem annoy your parents or friends? (Enough that they'll chip in/pre-pay?)
November 25, 2025 at 6:00 PM
8/ Personal Experience (+10 pts)
Have you bought it yourself?
Can you be your own customer?
If you build it can you use it first before anyone else?
Does the problem annoy your parents or friends? (Enough that they'll chip in/pre-pay?)
Have you bought it yourself?
Can you be your own customer?
If you build it can you use it first before anyone else?
Does the problem annoy your parents or friends? (Enough that they'll chip in/pre-pay?)
7/ Unsexy Needs (+10 pts)
Is it boring and unsexy but fulfills and intense NEED?
Think a flooded toilet at midnight. Instant purchase at pretty much whatever price!
How close is it to this?
Is it boring and unsexy but fulfills and intense NEED?
Think a flooded toilet at midnight. Instant purchase at pretty much whatever price!
How close is it to this?
November 25, 2025 at 6:00 PM
7/ Unsexy Needs (+10 pts)
Is it boring and unsexy but fulfills and intense NEED?
Think a flooded toilet at midnight. Instant purchase at pretty much whatever price!
How close is it to this?
Is it boring and unsexy but fulfills and intense NEED?
Think a flooded toilet at midnight. Instant purchase at pretty much whatever price!
How close is it to this?
6/ Price Point (+10 pts)
Is the price over $50? A $5 customer isn't 10 times easier to get than a $50 customer.
Could as well price with more confidence.
Is the price over $50? A $5 customer isn't 10 times easier to get than a $50 customer.
Could as well price with more confidence.
November 25, 2025 at 6:00 PM
6/ Price Point (+10 pts)
Is the price over $50? A $5 customer isn't 10 times easier to get than a $50 customer.
Could as well price with more confidence.
Is the price over $50? A $5 customer isn't 10 times easier to get than a $50 customer.
Could as well price with more confidence.
5/ Recurring Revenue (+10 pts)
Is there a chance for recurring revenue?
Doesn't have to be exact MRR.
But even a business where the customer can repurchase over and over in the same year.
Higher LTV means being able to survive Higher CAC.
Is there a chance for recurring revenue?
Doesn't have to be exact MRR.
But even a business where the customer can repurchase over and over in the same year.
Higher LTV means being able to survive Higher CAC.
November 25, 2025 at 6:00 PM
5/ Recurring Revenue (+10 pts)
Is there a chance for recurring revenue?
Doesn't have to be exact MRR.
But even a business where the customer can repurchase over and over in the same year.
Higher LTV means being able to survive Higher CAC.
Is there a chance for recurring revenue?
Doesn't have to be exact MRR.
But even a business where the customer can repurchase over and over in the same year.
Higher LTV means being able to survive Higher CAC.
4/ 60 Day rule (+10 pts)
Can you get customers within 60 days of launch?
Shoot, possible to get customers within 60 days of now?
Speed to revenue matters.
Easier to keep going if you get that 1st sale dopamine hit.
Can you get customers within 60 days of launch?
Shoot, possible to get customers within 60 days of now?
Speed to revenue matters.
Easier to keep going if you get that 1st sale dopamine hit.
November 25, 2025 at 6:00 PM
4/ 60 Day rule (+10 pts)
Can you get customers within 60 days of launch?
Shoot, possible to get customers within 60 days of now?
Speed to revenue matters.
Easier to keep going if you get that 1st sale dopamine hit.
Can you get customers within 60 days of launch?
Shoot, possible to get customers within 60 days of now?
Speed to revenue matters.
Easier to keep going if you get that 1st sale dopamine hit.
3/ Service/Software > Products (+10 pts)
Service or software beats products.
Better margins.
Easier to scale.
I've done product businesses before. NEVER a-fucking-gain.
Service or software beats products.
Better margins.
Easier to scale.
I've done product businesses before. NEVER a-fucking-gain.
November 25, 2025 at 6:00 PM
3/ Service/Software > Products (+10 pts)
Service or software beats products.
Better margins.
Easier to scale.
I've done product businesses before. NEVER a-fucking-gain.
Service or software beats products.
Better margins.
Easier to scale.
I've done product businesses before. NEVER a-fucking-gain.
2/ Proven Winners (+10 pts)
Can you point to folks making MILLIONS in the space?
Not Starbucks money, but life changing money.
If others are crushing it, there's room for us too. (What are we, chopped liver?)
Can you point to folks making MILLIONS in the space?
Not Starbucks money, but life changing money.
If others are crushing it, there's room for us too. (What are we, chopped liver?)
November 25, 2025 at 6:00 PM
2/ Proven Winners (+10 pts)
Can you point to folks making MILLIONS in the space?
Not Starbucks money, but life changing money.
If others are crushing it, there's room for us too. (What are we, chopped liver?)
Can you point to folks making MILLIONS in the space?
Not Starbucks money, but life changing money.
If others are crushing it, there's room for us too. (What are we, chopped liver?)