Andy Lutzky
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rockatalic.bsky.social
Andy Lutzky
@rockatalic.bsky.social
Government + political influencer marketing. USC professor of digital marketing. I live off basketball and burritos.
New levels of agency (choice) raise the ceiling on the value and happiness that social media could provide, reduce the potential for individual and societal harms, and give companies a real chance to make money. It could be win-win-win.
December 4, 2025 at 4:55 PM
Dozens of new, exciting, growing social media networks (not just Bluesky) blueprint a new kind of social media: where users can exercise meaningful levels of individual agency.

It's OK to feel skeptical about this taking off. It doesn't need to take over all social media to change the status quo.
December 4, 2025 at 4:55 PM
What if we're into Installer? Can we get an Installer feature about Installer? And if we're into the Installer feature about Installer, can we get an Installer feature about the Installer feature about Installer?
December 4, 2025 at 4:33 PM
True, the online influence means nothing if he doesn't deliver as a mayor

But the concept that a leader can't both govern and film short videos is an absurd "whataboutism" that a) has no credibility and b) exposes how little Peskin understands social media
December 3, 2025 at 4:23 PM
An outstanding owned social media machine is a critical piece of political communications infrastructure now: substack.com/home/post/p-...
What does "social media strategy" mean in 2025?
Let's get specific about how political campaigns should use social media in 2025
substack.com
December 3, 2025 at 4:23 PM
agree. The whistle slowed the game a little early but it was even.
June 20, 2025 at 3:04 AM
I’ve been surprised actually, at how there have been no offensive foul calls on him that I can think of, the arm has been really out there on a couple of them
June 20, 2025 at 2:58 AM
Lazy and uninspired half of basketball from OKC. Zero floor awareness. Chet and Hartenstein have been ineffective, at best. They deserve to be down 22. #NBAsky #NBAfinals
June 20, 2025 at 1:47 AM
Thunder have decided to stop boxing out as well. Fascinating strategy! #NBAsky #NBAfinals
June 20, 2025 at 1:37 AM
Forgot to mention how this is happening right as the world's best mathematicians urge more liberal arts education in an age of AI: "nurturing creativity in higher education will be a key in keeping mathematics going for future generations"

www.scientificamerican.com/article/insi...
Inside the Secret Meeting Where Mathematicians Struggled to Outsmart AI
The world's leading mathematicians were stunned by how adept artificial intelligence is at doing their jobs
www.scientificamerican.com
June 12, 2025 at 4:28 AM
Academia at large - facing cultural irrelevance, political risk and many cases of business extinction - needs multiple resets: branding and communications, culturally (who do we want here?) and philosophically (why are we here?). Do not dismiss this signal as "kids these days".
June 12, 2025 at 4:21 AM
It should not surprise that university systems like Indiana are embracing Trumpism. The current academic playbook, especially outside the Ivy's, looks increasingly untenable.

www.nytimes.com/2025/06/05/u...
Republicans Trying to Control Indiana University Meet Little Resistance
www.nytimes.com
June 12, 2025 at 4:21 AM
Fun read. Might PG go down as the Superstar You Trade When You Start A Rebuild? And if the Finals is OKC-IND could it be the first Finals ever where both teams could credibly claim they kickstarted their rebuild by trading the same guy?
May 31, 2025 at 1:56 PM