Many thanks to Nissan Motor's Lavanya Wadgaonkar for this brilliant IPRA essay on global comms. "Storytelling may provide the foundation, but it cannot stand alone. Storydoing lends weight to narrative. Storyselling extends its reach and invites participation." www.ipra.org/news/itle/it...

Lessons from consumer video activism in China. Great piece for @ipraofficial.bsky.social from Dr. Zizheng Yu, Lecturer in Promotional Media at the Department of Communications, Drama and Film, at the University of Exeter.

www.ipra.org/news/itle/it...

Out for lunch, celebrating 20 years with my gorgeous, amazing wife.

Lovely to see the Hook Norton horses and dray at Fairport's Cropredy Convention

"It’s easy to forget this basic principle in today’s fast paced environment where every minute is valuable – young professionals need mentors not managers." Thanks Joseph J. Nalloor for a caring and wise piece on nurturing the #nextgen of #humanintelligence
#IPRA
www.ipra.org/news/itle/it...

At airport, cold beers on the table. Looking forward to a week in Marrakech.

Looking forward to being a judge for the IPRA Golden World Awards once again. Fully expect to be wowed by many great campaigns. In these turbulent times, civilised, positive and evidence-based international cooperation is to be cherished more than ever.
www.ipra.org/golden-world...