Robert Puharich
@robertpuharich.bsky.social
Co-produce a construction podcast, Specified Growth. Wrote an insightful construction book: Building Brilliance, https://www.amazon.com/dp/1069510408.
I help build construction authority, IsleFlow.com
I help build construction authority, IsleFlow.com
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New book alert! "Building Brilliance" features insights from 40+ construction leaders who scaled to $170M+. From 93% staff retention secrets to profitable pricing strategies—get the proven playbook successful contractors use daily. Your next level starts here! www.amazon.com/gp/product/1...
"If you're really hungry and aspire for growth, your problems just get bigger." — Albert Bou Fadel
Ambitious entrepreneurs embrace bigger challenges as proof of progress, not obstacles to overcome.
Ambitious entrepreneurs embrace bigger challenges as proof of progress, not obstacles to overcome.
November 26, 2025 at 2:30 PM
"If you're really hungry and aspire for growth, your problems just get bigger." — Albert Bou Fadel
Ambitious entrepreneurs embrace bigger challenges as proof of progress, not obstacles to overcome.
Ambitious entrepreneurs embrace bigger challenges as proof of progress, not obstacles to overcome.
18 months with zero revenue. Now on track for $30M. Watch Owen Barrett break down Shine's multifamily solar model on Specified Growth Podcast: www.youtube.com/watch?v=ImAj...
Driving Environmental Impact (With Owen Barrett, CEO, Shine)
Join Owen Barrett, CEO of Shine, on this week's episode of Specified Growth Podcast!
In this episode of Specified Growth Podcast, Owen talks about some of his entrepreneurial experiences and his…
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November 25, 2025 at 2:30 PM
18 months with zero revenue. Now on track for $30M. Watch Owen Barrett break down Shine's multifamily solar model on Specified Growth Podcast: www.youtube.com/watch?v=ImAj...
Construction sustainability evolved from "how efficient is the building" to "how does this impact human performance inside and what emissions are hidden in every product." The focus shifted from operational efficiency to embodied carbon and health outcomes
November 24, 2025 at 2:30 PM
Construction sustainability evolved from "how efficient is the building" to "how does this impact human performance inside and what emissions are hidden in every product." The focus shifted from operational efficiency to embodied carbon and health outcomes
After years at Cisco, Sanjay Poojary took a pay cut to join a startup to learn the business side.
This throwback: driving through rain with water meters, wasting a year on wrong markets, and why 95% of startups fail.
www.youtube.com/watch?v=Pai3...
This throwback: driving through rain with water meters, wasting a year on wrong markets, and why 95% of startups fail.
www.youtube.com/watch?v=Pai3...
Focusing On Your Goal (With Sanjay Poojary, Founder/CEO at Saya Life)
How defined are your goals as a company? Are you focusing enough on your goal? Join Sanjay Poojary, Founder and CEO of Saya Life, on this week's episode of Specified Growth Podcast!
Welcome to…
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November 23, 2025 at 3:00 PM
After years at Cisco, Sanjay Poojary took a pay cut to join a startup to learn the business side.
This throwback: driving through rain with water meters, wasting a year on wrong markets, and why 95% of startups fail.
www.youtube.com/watch?v=Pai3...
This throwback: driving through rain with water meters, wasting a year on wrong markets, and why 95% of startups fail.
www.youtube.com/watch?v=Pai3...
Industry-wide change happens through repetition. When subcontractors see the same sustainability requests across multiple projects, it becomes standard practice. The goal: make sustainable choices so common you don't even need to ask anymore, like low VOC products today.
November 22, 2025 at 3:01 PM
Industry-wide change happens through repetition. When subcontractors see the same sustainability requests across multiple projects, it becomes standard practice. The goal: make sustainable choices so common you don't even need to ask anymore, like low VOC products today.
Instead of saying "We use lean construction principles" in your proposal...
Reference "Chapter 7, which details how we've implemented these principles on 12 similar projects."
That's the difference between claiming expertise and proving it.
Reference "Chapter 7, which details how we've implemented these principles on 12 similar projects."
That's the difference between claiming expertise and proving it.
November 21, 2025 at 2:30 PM
Instead of saying "We use lean construction principles" in your proposal...
Reference "Chapter 7, which details how we've implemented these principles on 12 similar projects."
That's the difference between claiming expertise and proving it.
Reference "Chapter 7, which details how we've implemented these principles on 12 similar projects."
That's the difference between claiming expertise and proving it.
When clients can't differentiate contractors by expertise, price becomes the only factor. This creates a race to the bottom. Lower margins, less investment in technology, shrinking opportunities. The solution? Make your specialized knowledge visible.
November 20, 2025 at 5:30 PM
When clients can't differentiate contractors by expertise, price becomes the only factor. This creates a race to the bottom. Lower margins, less investment in technology, shrinking opportunities. The solution? Make your specialized knowledge visible.
Sustainability adoption accelerates when connected to existing priorities. Job site emissions reduction becomes air quality protection. Product health impacts become safety extensions. Frame sustainability through what people already care about and engagement follows naturally.
November 20, 2025 at 2:30 PM
Sustainability adoption accelerates when connected to existing priorities. Job site emissions reduction becomes air quality protection. Product health impacts become safety extensions. Frame sustainability through what people already care about and engagement follows naturally.
"Instead of working on 10 projects a year, I could get involved in 10,000 projects."
Tommy Linstroth realized this when he automated LEED compliance with software.
Consulting scales with your time. Platforms scale independently of it.
What's your 10 to 10,000 opportunity?
Tommy Linstroth realized this when he automated LEED compliance with software.
Consulting scales with your time. Platforms scale independently of it.
What's your 10 to 10,000 opportunity?
November 19, 2025 at 5:30 PM
"Instead of working on 10 projects a year, I could get involved in 10,000 projects."
Tommy Linstroth realized this when he automated LEED compliance with software.
Consulting scales with your time. Platforms scale independently of it.
What's your 10 to 10,000 opportunity?
Tommy Linstroth realized this when he automated LEED compliance with software.
Consulting scales with your time. Platforms scale independently of it.
What's your 10 to 10,000 opportunity?
86% of people trust content more when created by a book author.
Yet most construction executives focus only on perfecting proposals and refining estimates.
Your book establishes authority in ways that project portfolios and capability statements simply cannot replicate.
Yet most construction executives focus only on perfecting proposals and refining estimates.
Your book establishes authority in ways that project portfolios and capability statements simply cannot replicate.
November 19, 2025 at 2:30 PM
86% of people trust content more when created by a book author.
Yet most construction executives focus only on perfecting proposals and refining estimates.
Your book establishes authority in ways that project portfolios and capability statements simply cannot replicate.
Yet most construction executives focus only on perfecting proposals and refining estimates.
Your book establishes authority in ways that project portfolios and capability statements simply cannot replicate.
Today's construction clients research before they buy. They look for published insights, presentations, articles. Visible expertise. A contractor who's shared knowledge on solving complex problems stands out from one listing years of experience.
November 18, 2025 at 5:30 PM
Today's construction clients research before they buy. They look for published insights, presentations, articles. Visible expertise. A contractor who's shared knowledge on solving complex problems stands out from one listing years of experience.
Sustainability transforms when you connect it to what construction workers already care about. Susan Heinking bridges architecture and GC worlds to show how it's done. Watch the latest Specified Growth Podcast:
www.youtube.com/watch?v=GNSi...
www.youtube.com/watch?v=GNSi...
Choosing Sustainable Building Materials (Susan Heinking, Pepper Construction Group)
Join Susan Heinking, Senior Vice President of High Performance and Sustainable Construction at Pepper Construction Group, on this week's episode of Specified Growth Podcast!
In this episode of…
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November 18, 2025 at 2:30 PM
Sustainability transforms when you connect it to what construction workers already care about. Susan Heinking bridges architecture and GC worlds to show how it's done. Watch the latest Specified Growth Podcast:
www.youtube.com/watch?v=GNSi...
www.youtube.com/watch?v=GNSi...
The honest truth about writing a book: It's exhausting. Years of work. Time constraints are brutal.
But having that book? Worth every hour.
It's opened doors I didn't even know existed. Instant speaking opportunities. Ongoing conversations. Everlasting credibility.
But having that book? Worth every hour.
It's opened doors I didn't even know existed. Instant speaking opportunities. Ongoing conversations. Everlasting credibility.
November 17, 2025 at 6:02 PM
The honest truth about writing a book: It's exhausting. Years of work. Time constraints are brutal.
But having that book? Worth every hour.
It's opened doors I didn't even know existed. Instant speaking opportunities. Ongoing conversations. Everlasting credibility.
But having that book? Worth every hour.
It's opened doors I didn't even know existed. Instant speaking opportunities. Ongoing conversations. Everlasting credibility.
Stop shooting wide. Construction photographer Brian Knox: "Zoom in on the action, tap faces to adjust exposure, shoot from above, keep horizon straight." Simple fixes that transform unusable phone photos into marketing content.
November 17, 2025 at 2:30 PM
Stop shooting wide. Construction photographer Brian Knox: "Zoom in on the action, tap faces to adjust exposure, shoot from above, keep horizon straight." Simple fixes that transform unusable phone photos into marketing content.
Most construction proposals end with "available to answer questions."
Try this instead: "We'd like to provide each selection committee member with a signed copy of [Your Book] as we discuss how Chapter 8 applies to your specific challenges."
That's memorable.
Try this instead: "We'd like to provide each selection committee member with a signed copy of [Your Book] as we discuss how Chapter 8 applies to your specific challenges."
That's memorable.
November 16, 2025 at 5:02 PM
Most construction proposals end with "available to answer questions."
Try this instead: "We'd like to provide each selection committee member with a signed copy of [Your Book] as we discuss how Chapter 8 applies to your specific challenges."
That's memorable.
Try this instead: "We'd like to provide each selection committee member with a signed copy of [Your Book] as we discuss how Chapter 8 applies to your specific challenges."
That's memorable.
Our guest Dennis Kouroussis landed his biggest customer after getting four no's and one yes in a single meeting with division heads. His lesson: in B2B enterprise sales, you only need one champion inside a company to proliferate your solution. Wow.
November 15, 2025 at 4:01 PM
Our guest Dennis Kouroussis landed his biggest customer after getting four no's and one yes in a single meeting with division heads. His lesson: in B2B enterprise sales, you only need one champion inside a company to proliferate your solution. Wow.
Construction profit margins have dropped to just 5% across the U.S. The lowest price doesn't win anymore.
Your published book creates a competitive advantage that most contractors are missing. Here's how it transforms your bidding process:
Your published book creates a competitive advantage that most contractors are missing. Here's how it transforms your bidding process:
November 14, 2025 at 5:02 PM
Construction profit margins have dropped to just 5% across the U.S. The lowest price doesn't win anymore.
Your published book creates a competitive advantage that most contractors are missing. Here's how it transforms your bidding process:
Your published book creates a competitive advantage that most contractors are missing. Here's how it transforms your bidding process:
"When you go on site everybody thinks you're the safety guy right away. You got a camera." Construction photographers must build trust with trade workers who assume they're documenting violations, not capturing the human element that actually attracts talent.
November 14, 2025 at 2:31 PM
"When you go on site everybody thinks you're the safety guy right away. You got a camera." Construction photographers must build trust with trade workers who assume they're documenting violations, not capturing the human element that actually attracts talent.
Construction executives spend months perfecting proposals, but clients decide who to invite to bid long before RFPs arrive.
Your published book is working for you during that critical research phase—or your competitors' books are.
Your published book is working for you during that critical research phase—or your competitors' books are.
November 13, 2025 at 10:37 PM
Construction executives spend months perfecting proposals, but clients decide who to invite to bid long before RFPs arrive.
Your published book is working for you during that critical research phase—or your competitors' books are.
Your published book is working for you during that critical research phase—or your competitors' books are.
I wrote a construction book recently, mostly to for personal satisfaction, but I also had a lot of insights that could help others. It turns out that having a book opens doors you didn't even know existed.
November 13, 2025 at 4:01 PM
I wrote a construction book recently, mostly to for personal satisfaction, but I also had a lot of insights that could help others. It turns out that having a book opens doors you didn't even know existed.
Dennis Kouroussis built EV charging systems in 2008 when only 200 electric vehicles existed. It failed. That failure led to Volta Energy, now spinning out ventures like the world's first solid-state circuit breaker. Listen to this throwback: www.youtube.com/watch?v=bJEm...
Building Relationships In Your Industry (With Denis Kouroussis, Founder/CEO of Volta Energy)
How do you build relationships in your industry and why is it important? How well should you get to know somebody before going into business with them? Join Denis Kouroussis, Founder and CEO of Volta…
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November 13, 2025 at 2:30 PM
Dennis Kouroussis built EV charging systems in 2008 when only 200 electric vehicles existed. It failed. That failure led to Volta Energy, now spinning out ventures like the world's first solid-state circuit breaker. Listen to this throwback: www.youtube.com/watch?v=bJEm...
Side projects die from lack of urgency, not bad ideas.
"A plan with no urgency is nothing; you'll probably never get it done." — Farhan Salim
Your 9-to-5 gets done because it has to. Your side hustle gets pushed to "someday."
Engineer urgency: Set deadlines. Go public. Create consequences.
"A plan with no urgency is nothing; you'll probably never get it done." — Farhan Salim
Your 9-to-5 gets done because it has to. Your side hustle gets pushed to "someday."
Engineer urgency: Set deadlines. Go public. Create consequences.
November 12, 2025 at 2:30 PM
Side projects die from lack of urgency, not bad ideas.
"A plan with no urgency is nothing; you'll probably never get it done." — Farhan Salim
Your 9-to-5 gets done because it has to. Your side hustle gets pushed to "someday."
Engineer urgency: Set deadlines. Go public. Create consequences.
"A plan with no urgency is nothing; you'll probably never get it done." — Farhan Salim
Your 9-to-5 gets done because it has to. Your side hustle gets pushed to "someday."
Engineer urgency: Set deadlines. Go public. Create consequences.
Your field teams are taking unusable job site photos right now. Construction photographer Brian Knox reveals the simple fixes that turn phone snapshots into marketing gold.
Watch the latest Specified Growth Podcast: www.youtube.com/watch?v=-7wK...
Watch the latest Specified Growth Podcast: www.youtube.com/watch?v=-7wK...
Photographing The Construction Industry (With Brian Knox, B. Knox Photography)
Join Brian Knox, Construction Photographer at B. Knox Photography, on this week's episode of Specified Growth Podcast!
In this episode of Specified Growth Podcast, Brian talks about his passion for…
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November 11, 2025 at 2:30 PM
Your field teams are taking unusable job site photos right now. Construction photographer Brian Knox reveals the simple fixes that turn phone snapshots into marketing gold.
Watch the latest Specified Growth Podcast: www.youtube.com/watch?v=-7wK...
Watch the latest Specified Growth Podcast: www.youtube.com/watch?v=-7wK...
Construction and tech have fundamentally different feedback cultures. On jobsites, direct communication drives efficiency despite seeming harsh, while tech environments require entirely different approaches. Bridging this gap is crucial for digital transformation.
November 10, 2025 at 8:02 PM
Construction and tech have fundamentally different feedback cultures. On jobsites, direct communication drives efficiency despite seeming harsh, while tech environments require entirely different approaches. Bridging this gap is crucial for digital transformation.
Engineering degrees teach advanced mathematics but not how to "square up a building." The disconnect between academic training and practical construction skills highlights why successful industry transformation requires both formal education and jobsite wisdom.
November 8, 2025 at 2:01 PM
Engineering degrees teach advanced mathematics but not how to "square up a building." The disconnect between academic training and practical construction skills highlights why successful industry transformation requires both formal education and jobsite wisdom.