Saying that SEOs are "thinking up ways to trick chatbots" is eerily similar to what people were saying 10+ years ago when SEO had a negative association.

Overall, I enjoyed the piece, but using terms like "trick" hurts out industry.

That would be nice! Verification is a struggle, so hopefully that will improve shortly 🤞

Thanks, Mike!

Thanks! I tagged you on X too so I appreciate you responding on both

Not a fan!

So, whether you run ads for your business or manage campaigns for clients, set reminders with expiration dates to ensure you always have current documentation.

Use the same strategy with trending services. If you notice increased inquiries for a specific service, upload as many photos of relevant projects as possible to establish your business as the go-to.

If you run a painting business in the Northeast, most of your work starting in late Fall will be interior. Customers want to see examples of what you can do for them. They want to envision what their homes could look like upon completion.