'Big Advertising has been shrinking because it hasn’t been listening hard enough to the client community or responding to their needs as fast as other, newer types of businesses.'
Read more from Tom Roach: bit.ly/4goK3yc

The goal should be “to end plastic pollution not plastic itself,” Kuwait said, arguing plastic “has brought immense benefit to societies worldwide.” Expecting BIG OIL to facilitate their own demise reminds me of Linus' timeless wisdom...

For anyone building or growing emerging brands - Chris Baker's new book OBSOLETE invites us all to rethink our commercial priorities, and embrace the bigger market opportunity in front of us. Excellent work...
#SustainableMarketing

🌱 Enjoyed conducting a Marketing Workshop & Follow-Up Consulting as part of the 2024 Circular Economy ClimAccelerator in Bengaluru. Seven Indian start-ups are tackling how innovation tackles the root cause of waste generation to create lasting impact. Fantastic work & big congrats to the winners!

🌾 Looking forward to the Global Sustainable Rice Conference here in Bangkok this week. Discussing the transformation of the rice industry and how we can have more sustainable impact on farmers, our communities & the planet

🙌 WE NEED TO HEAR MORE CLIMATE SOLUTIONS: Research shows that when we constantly see and hear about the worst impacts of climate change, this often leads to anxiety & ultimately inaction that prevents us from envisioning any sustainable solutions. And this particularly impacts younger generations.

Netflix's 'BUY NOW' shows the harm that our current buying habits are causing the planet. But if you truly want to impact the world in a positive, sustainable way, then we need to create more alternatives that most people want to buy. We need to SELL MORE sustainably.