Philippe Borremans
@riskcomms.bsky.social
Risk, Crisis and Emergency Communication Consultant, Serial Traveler, Belgian Burgundian, Author. www.wagthedog.io
When Audiences Fragment: The End of Broadcast Crisis Communication (Part 2 of 5)
www.wagthedog.io/p/when-audie...
www.wagthedog.io/p/when-audie...
When Audiences Fragment: The End of Broadcast Crisis Communication (Part 2 of 5)
Traditional crisis communication strategies fail in today's fragmented media landscape. Learn how the Micro-Influencer Retainer Network (MIRN) strategy helps brands reach scattered audiences through a...
www.wagthedog.io
September 25, 2025 at 12:53 PM
When Audiences Fragment: The End of Broadcast Crisis Communication (Part 2 of 5)
www.wagthedog.io/p/when-audie...
www.wagthedog.io/p/when-audie...
Reposted by Philippe Borremans
Date for the diary! 📅 Join us on 8 September at 09.00 BST for our next In Conversation session with @riskcomms.bsky.social Philippe Borremans - global expert on emergency and crisis communications. Book your place here www.cipr.co.uk/CIPR/Events/... #crisiscomms
August 4, 2025 at 2:26 PM
Date for the diary! 📅 Join us on 8 September at 09.00 BST for our next In Conversation session with @riskcomms.bsky.social Philippe Borremans - global expert on emergency and crisis communications. Book your place here www.cipr.co.uk/CIPR/Events/... #crisiscomms
Environmental risk communication and financial risk management principles combine in this analysis of why climate messages fail to create urgency and action. youtu.be/tqXXS5GBAPU?...
Why Environmental Risk Messages Fail
YouTube video by Wag The Dog Video Podcast
youtu.be
March 16, 2025 at 1:52 PM
Environmental risk communication and financial risk management principles combine in this analysis of why climate messages fail to create urgency and action. youtu.be/tqXXS5GBAPU?...
A weekend quote from the new book I am writing. It will cover my new crisis and emergency communication framework. Soon to be published. 🤞 #crisiscommunications #emergencymanagement
March 16, 2025 at 1:50 PM
A weekend quote from the new book I am writing. It will cover my new crisis and emergency communication framework. Soon to be published. 🤞 #crisiscommunications #emergencymanagement
🌐 'Understanding and Combating Rage Farming: A Practical Guide.' Discover strategies to tackle online anger storms effectively. Perfect for business communicators & PR pros. Click to learn more: https://nuel.ink/vf6FAP #crisiscommunications #emergencymanagement #artificialintelligence #crisispr
February 26, 2025 at 3:02 PM
🌐 'Understanding and Combating Rage Farming: A Practical Guide.' Discover strategies to tackle online anger storms effectively. Perfect for business communicators & PR pros. Click to learn more: https://nuel.ink/vf6FAP #crisiscommunications #emergencymanagement #artificialintelligence #crisispr
A 10 essay series about crisis simulations. www.wagthedog.io/p/crisis-sim...
Crisis Simulations Are Broken - Let's Discuss
Launching a series of 10 articles discussing the why and how we need to change the way we create crisis simulations.
www.wagthedog.io
February 18, 2025 at 8:39 AM
A 10 essay series about crisis simulations. www.wagthedog.io/p/crisis-sim...
When censorship kills: the assault on public health communication. As a risk and emergency communicator I had to write about this. We cannot remain silent - this touches the core of what we do. www.linkedin.com/pulse/when-c... #riskcommunication #emergencymanagement
When censorship kills: the assault on public health communication
The Centers for Disease Control and Prevention (CDC) must now remove words like "evidence-based," "transgender" and "science based" from their websites, publications and research papers. As a health r...
www.linkedin.com
February 2, 2025 at 4:31 PM
When censorship kills: the assault on public health communication. As a risk and emergency communicator I had to write about this. We cannot remain silent - this touches the core of what we do. www.linkedin.com/pulse/when-c... #riskcommunication #emergencymanagement
#CDC data now uploaded to archive.org/details/2025... Because yes, we need to resist censorship when it comes to saving lives.
CDC datasets uploaded before January 28th, 2025 : Centers for Disease Control and Prevention : Free Download, Borrow, and Streaming : Internet Archive
An archive of all CDC datasets uploaded to https://data.cdc.gov/browse before January 28th, 2025. Excludes corrupt datasets and data not publicly accessible.
archive.org
February 2, 2025 at 4:30 PM
#CDC data now uploaded to archive.org/details/2025... Because yes, we need to resist censorship when it comes to saving lives.
Is resilience becoming a buzzword? In the next article on www.wagthedog.io, my weekly newsletter on risk, crisis and emergency communication, I explore the topic from a comms perspective. Out tomorrow - don't miss it and subscribe. 👍🏼
Wag The Dog Newsletter
"Wag The Dog" is a curated newsletter blending insights on risk, crisis and emergency communication with the evolving roles of technology and AI.
www.wagthedog.io
January 7, 2025 at 5:48 PM
Is resilience becoming a buzzword? In the next article on www.wagthedog.io, my weekly newsletter on risk, crisis and emergency communication, I explore the topic from a comms perspective. Out tomorrow - don't miss it and subscribe. 👍🏼
Reposted by Philippe Borremans
Remember, disasters are as much or more a social/human event than a physical event.
December 6, 2024 at 1:47 AM
Remember, disasters are as much or more a social/human event than a physical event.
No Code platforms like Replit will change crisis and emergency communications forever. Communicators can now design proofs of concept or even fully functional tools in a matter of hours. I tested and documented it in my last Wag The Dog Newsletter edition. Check it out here: www.wagthedog.io
December 5, 2024 at 1:04 PM
No Code platforms like Replit will change crisis and emergency communications forever. Communicators can now design proofs of concept or even fully functional tools in a matter of hours. I tested and documented it in my last Wag The Dog Newsletter edition. Check it out here: www.wagthedog.io
This week in the Wag The Dog Newsletter, I am asking the question of when to use AI in crisis and emergency communications and am offering a potential solution via the AI Integration Matrix. www.wagthedog.io #crisiscommunications #artificialintelligence
November 27, 2024 at 10:06 AM
This week in the Wag The Dog Newsletter, I am asking the question of when to use AI in crisis and emergency communications and am offering a potential solution via the AI Integration Matrix. www.wagthedog.io #crisiscommunications #artificialintelligence
My last article on the Wag The Dog Newsletter - www.wagthedog.io/p/survey-dat... #crisiscommunications
Survey Data Risks: Crisis Communication Oversimplification
Discover why oversimplifying survey data during crisis communication can lead to misguided decisions and ineffective responses.
www.wagthedog.io
November 23, 2024 at 4:12 PM
My last article on the Wag The Dog Newsletter - www.wagthedog.io/p/survey-dat... #crisiscommunications
Here are the events and conferences I'll be speaking at. Let’s meet up!
🇧🇪 AI in PR Boot Camp II, 20-21 February 2025, Brussels, Belgium
🇲🇽 Crisis Communications Boot Camp, 29-30 May 2025, Mexico City, Mexico - Pre-register today and save 15% on your ticket.
🇦🇪 Dubai and Abu Dhabi, soon to be announced
🇧🇪 AI in PR Boot Camp II, 20-21 February 2025, Brussels, Belgium
🇲🇽 Crisis Communications Boot Camp, 29-30 May 2025, Mexico City, Mexico - Pre-register today and save 15% on your ticket.
🇦🇪 Dubai and Abu Dhabi, soon to be announced
November 23, 2024 at 4:09 PM
Here are the events and conferences I'll be speaking at. Let’s meet up!
🇧🇪 AI in PR Boot Camp II, 20-21 February 2025, Brussels, Belgium
🇲🇽 Crisis Communications Boot Camp, 29-30 May 2025, Mexico City, Mexico - Pre-register today and save 15% on your ticket.
🇦🇪 Dubai and Abu Dhabi, soon to be announced
🇧🇪 AI in PR Boot Camp II, 20-21 February 2025, Brussels, Belgium
🇲🇽 Crisis Communications Boot Camp, 29-30 May 2025, Mexico City, Mexico - Pre-register today and save 15% on your ticket.
🇦🇪 Dubai and Abu Dhabi, soon to be announced
Moving from X to here via a web browser extension... Read all about it here: www.zdnet.com/article/how-...
November 18, 2024 at 3:28 PM
Moving from X to here via a web browser extension... Read all about it here: www.zdnet.com/article/how-...
Here's my latest article from my weekly newsletter Wag The Dog. www.wagthedog.io/p/when-crisi...
When Crisis Becomes the New Normal
: Communication Management in an Age of Constant Upheaval
www.wagthedog.io
November 18, 2024 at 12:18 PM
Here's my latest article from my weekly newsletter Wag The Dog. www.wagthedog.io/p/when-crisi...