Bruce D. Sanders, PhD
@rimtailing.bsky.social
Proven persuasion tips from a consumer psychology researcher
For today’s RIMtailing blog post, “Fill Coffers Using Retributive Philanthropy,” go to rimtailing.blogspot.com/2025/11/fill...
November 17, 2025 at 7:06 PM
For today’s RIMtailing blog post, “Fill Coffers Using Retributive Philanthropy,” go to rimtailing.blogspot.com/2025/11/fill...
The current fight between Smucker and Trader Joe’s over PB&J sandwiches concerns their U.S. customers. In Spain and Germany, the fight between national- and store-brands concerns how consumers define a smart-shopper self-image. rimtailing.blogspot.com/2022/04/be-s...
October 23, 2025 at 5:24 PM
The current fight between Smucker and Trader Joe’s over PB&J sandwiches concerns their U.S. customers. In Spain and Germany, the fight between national- and store-brands concerns how consumers define a smart-shopper self-image. rimtailing.blogspot.com/2022/04/be-s...
Carol Ryan, who reports on the luxury-goods industry, says that the resale market is now hurting new item sales. What effect will this have on the practice of luxury goods producers destroying overstock? We may see trashing replaced by price reductions. rimtailing.blogspot.com/2024/02/dest...
October 22, 2025 at 5:28 PM
Carol Ryan, who reports on the luxury-goods industry, says that the resale market is now hurting new item sales. What effect will this have on the practice of luxury goods producers destroying overstock? We may see trashing replaced by price reductions. rimtailing.blogspot.com/2024/02/dest...
Recently-published “The Book of Memory” provides actionable implications of how people with strong political beliefs are more likely to remember incidents supporting their politics, even when those incidents never occurred. rimtailing.blogspot.com/2023/08/spot...
October 21, 2025 at 5:30 PM
Recently-published “The Book of Memory” provides actionable implications of how people with strong political beliefs are more likely to remember incidents supporting their politics, even when those incidents never occurred. rimtailing.blogspot.com/2023/08/spot...
For today’s RIMtailing blog post, “Appropriate Shame as a Fake Review Response,” go to rimtailing.blogspot.com/2025/10/appr....
October 13, 2025 at 5:38 PM
For today’s RIMtailing blog post, “Appropriate Shame as a Fake Review Response,” go to rimtailing.blogspot.com/2025/10/appr....
Vail Resorts CEO Rob Katz is recognizing that properly changing discount pricing policies could reverse a drop in company net income. Okay, remember that the discount magnitude is less important than giving a discount. rimtailing.blogspot.com/2024/11/slop...
October 2, 2025 at 4:49 PM
Vail Resorts CEO Rob Katz is recognizing that properly changing discount pricing policies could reverse a drop in company net income. Okay, remember that the discount magnitude is less important than giving a discount. rimtailing.blogspot.com/2024/11/slop...
Nancy MacDonell’s charming WSJ essay last week about the association of lace fabric with personal tradition & traditions suggests to me sales of lace items by family firms would do particularly well. rimtailing.blogspot.com/2021/12/firm...
October 1, 2025 at 5:24 PM
Nancy MacDonell’s charming WSJ essay last week about the association of lace fabric with personal tradition & traditions suggests to me sales of lace items by family firms would do particularly well. rimtailing.blogspot.com/2021/12/firm...
Finally finished “Downtime,” published last June about the use of slow-motion in movie scenes? At 400+ pages, it was indeed no fast summer read! At this point, it's uptime for you to consider how slomo in short advertising videos can enhance persuasion. rimtailing.blogspot.com/2024/05/dece...
September 26, 2025 at 5:19 PM
Finally finished “Downtime,” published last June about the use of slow-motion in movie scenes? At 400+ pages, it was indeed no fast summer read! At this point, it's uptime for you to consider how slomo in short advertising videos can enhance persuasion. rimtailing.blogspot.com/2024/05/dece...
High current success of the Jenni Kayne brand is attributable to its brand community—people who enjoy interacting not just with the brand, but also with each other about the branded offerings. Members want to be in touch, and they enjoy touch words. rimtailing.blogspot.com/2021/09/tack...
September 24, 2025 at 5:11 PM
High current success of the Jenni Kayne brand is attributable to its brand community—people who enjoy interacting not just with the brand, but also with each other about the branded offerings. Members want to be in touch, and they enjoy touch words. rimtailing.blogspot.com/2021/09/tack...
Pre-Emmys, entertainment reporter John Jurgensen speculated that “Severance” and “The Pitt” are popular because they make viewers’ own workplaces seem relaxed by comparison. It’s true that a “it could be worse” approach does sometimes appeal. rimtailing.blogspot.com/2020/12/tell...
September 23, 2025 at 5:54 PM
Pre-Emmys, entertainment reporter John Jurgensen speculated that “Severance” and “The Pitt” are popular because they make viewers’ own workplaces seem relaxed by comparison. It’s true that a “it could be worse” approach does sometimes appeal. rimtailing.blogspot.com/2020/12/tell...
With streaming services developing tools for highly targeted local advertising, small businesses can better employ the advantages of ads which tell a locally-based story. Stories told by a business’s founder are especially persuasive. rimtailing.blogspot.com/2020/05/foun...
September 16, 2025 at 6:25 PM
With streaming services developing tools for highly targeted local advertising, small businesses can better employ the advantages of ads which tell a locally-based story. Stories told by a business’s founder are especially persuasive. rimtailing.blogspot.com/2020/05/foun...
WSJ is attributing the preference for Pokémon cards over baseball player cards as an investment vehicle to Pokémon stars being fictional, so their behavior is more predictable. Same reason to prefer endorsements from fictional celebrities over real. rimtailing.blogspot.com/2019/06/roll...
September 13, 2025 at 5:24 PM
WSJ is attributing the preference for Pokémon cards over baseball player cards as an investment vehicle to Pokémon stars being fictional, so their behavior is more predictable. Same reason to prefer endorsements from fictional celebrities over real. rimtailing.blogspot.com/2019/06/roll...
For today’s RIMtailing blog post, “Direct Democracy by Lengthening Perspectives,” go to rimtailing.blogspot.com/2025/09/dire...
September 8, 2025 at 5:02 PM
For today’s RIMtailing blog post, “Direct Democracy by Lengthening Perspectives,” go to rimtailing.blogspot.com/2025/09/dire...
An analysis by Gusto of small- & medium-sized businesses shows a marked increase in the number of individual contributors per manager. This can make effective managerial persuasion more challenging. Attentive silence helps. rimtailing.blogspot.com/2024/05/list...
August 31, 2025 at 4:39 PM
An analysis by Gusto of small- & medium-sized businesses shows a marked increase in the number of individual contributors per manager. This can make effective managerial persuasion more challenging. Attentive silence helps. rimtailing.blogspot.com/2024/05/list...
Fat acceptance advocates are battling against medical professionals who want to prescribe GLP-1s to head off patients’ diseases. For help, the medical professionals might bulk up on portraying the digestive system as a set of mechanical devices. rimtailing.blogspot.com/2021/07/mach...
August 29, 2025 at 3:53 PM
Fat acceptance advocates are battling against medical professionals who want to prescribe GLP-1s to head off patients’ diseases. For help, the medical professionals might bulk up on portraying the digestive system as a set of mechanical devices. rimtailing.blogspot.com/2021/07/mach...
For today’s RIMtailing blog post, “Prefer Rating Scales to Preference Polls,” go to rimtailing.blogspot.com/2025/08/pref...
August 25, 2025 at 5:02 PM
For today’s RIMtailing blog post, “Prefer Rating Scales to Preference Polls,” go to rimtailing.blogspot.com/2025/08/pref...
For today’s RIMtailing blog post, “Expect That Fantasizing Use Might Hurt,” go to rimtailing.blogspot.com/2025/08/expe...
August 18, 2025 at 5:03 PM
For today’s RIMtailing blog post, “Expect That Fantasizing Use Might Hurt,” go to rimtailing.blogspot.com/2025/08/expe...
The brouhaha about Bureau of Labor Statistics reports should cover more than raw data revisions. Summarization of raw data is what moves markets, and so moves lives. Median is a different average than mean. Mode often draws undue attention. rimtailing.blogspot.com/2021/12/mold...
August 7, 2025 at 4:45 PM
The brouhaha about Bureau of Labor Statistics reports should cover more than raw data revisions. Summarization of raw data is what moves markets, and so moves lives. Median is a different average than mean. Mode often draws undue attention. rimtailing.blogspot.com/2021/12/mold...
Will the rush for Dubai Chocolate be short-lived because of the complexity of the flavor? Most likely among consumers who are feeling psychologically depleted. rimtailing.blogspot.com/2021/11/keep...
August 6, 2025 at 5:08 PM
Will the rush for Dubai Chocolate be short-lived because of the complexity of the flavor? Most likely among consumers who are feeling psychologically depleted. rimtailing.blogspot.com/2021/11/keep...
The latest WFH Research SWAA says fewer women than men have returned to the office from remote work. This adds to the other relative risks that women will receive less of the comprehensive on-the-job feedback which assists in opening career opportunities. rimtailing.blogspot.com/2020/12/crit...
July 16, 2025 at 5:23 PM
The latest WFH Research SWAA says fewer women than men have returned to the office from remote work. This adds to the other relative risks that women will receive less of the comprehensive on-the-job feedback which assists in opening career opportunities. rimtailing.blogspot.com/2020/12/crit...
An article in last weekend’s WSJ print edition attributes the compelling persuasion of dangerous “skinny life” TikTok videos to people’s current attraction to rage. But smart marketers know the influence power of rage has been building for years. rimtailing.blogspot.com/2016/11/feed...
July 15, 2025 at 4:22 PM
An article in last weekend’s WSJ print edition attributes the compelling persuasion of dangerous “skinny life” TikTok videos to people’s current attraction to rage. But smart marketers know the influence power of rage has been building for years. rimtailing.blogspot.com/2016/11/feed...
For today’s RIMtailing blog post, “Use Color Codes Which Catch Shoppers’ Eyes,” go to rimtailing.blogspot.com/2025/07/use-...
July 7, 2025 at 5:14 PM
For today’s RIMtailing blog post, “Use Color Codes Which Catch Shoppers’ Eyes,” go to rimtailing.blogspot.com/2025/07/use-...
For today’s RIMtailing blog post, “Pair Single Bananas with Compassionate Eaters,” go to rimtailing.blogspot.com/2025/05/pair....
May 19, 2025 at 7:07 PM
For today’s RIMtailing blog post, “Pair Single Bananas with Compassionate Eaters,” go to rimtailing.blogspot.com/2025/05/pair....
WSJ says 71% of Americans report purchasing an item they already own because clutter prevented finding the original. Clutter also impedes efficiencies in retail store operations, although curated clutter portrays good deals to shoppers. rimtailing.blogspot.com/2020/08/cali...
April 12, 2025 at 5:05 PM
WSJ says 71% of Americans report purchasing an item they already own because clutter prevented finding the original. Clutter also impedes efficiencies in retail store operations, although curated clutter portrays good deals to shoppers. rimtailing.blogspot.com/2020/08/cali...
While ridiculing the flaws in Trump’s Liberation Day formulas to set tariffs, let’s also declare war on the flaws in formulas which assess your customers’ loyalty without considering the market share of alternative suppliers. rimtailing.blogspot.com/2013/09/hand...
April 8, 2025 at 4:59 PM
While ridiculing the flaws in Trump’s Liberation Day formulas to set tariffs, let’s also declare war on the flaws in formulas which assess your customers’ loyalty without considering the market share of alternative suppliers. rimtailing.blogspot.com/2013/09/hand...