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parconley.com/the-four-min...
parconley.com/the-four-min...
They can persuade us that we must have more method, and more system, because we are afraid of our own chaos. Without method and more method, we are afraid the chaos which is in us will reveal itself. And yet these methods only make things worse.”
They can persuade us that we must have more method, and more system, because we are afraid of our own chaos. Without method and more method, we are afraid the chaos which is in us will reveal itself. And yet these methods only make things worse.”
“Convinced that we must work within a "system" and with methods”
“This is why it is so easy for others to play on our fears.
“Convinced that we must work within a "system" and with methods”
“This is why it is so easy for others to play on our fears.
“But we learn too, that this capacity in us is not accessible, until we first go through the discipline which teaches us to let go of our fears”
“But we learn too, that this capacity in us is not accessible, until we first go through the discipline which teaches us to let go of our fears”
Fav excerpts:
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“But though this method is precise, it cannot be used mechanically.”
Fav excerpts:
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“But though this method is precise, it cannot be used mechanically.”
Jony Ive's talk reminds me of this lesson
Jony Ive's talk reminds me of this lesson
- What are the calls to action?
- What’s the log line?
- What would a contrarian say?
- What emotions and feelings is the target audience having coming into this?
- What are the calls to action?
- What’s the log line?
- What would a contrarian say?
- What emotions and feelings is the target audience having coming into this?
*questions I learned to ask from IDEO’s storytelling course*
- What stories do they tell and what are they about?
- What do they want the target audience to remember and share?
- Who’s the target audience?
- What’s in it for the target audience?
*questions I learned to ask from IDEO’s storytelling course*
- What stories do they tell and what are they about?
- What do they want the target audience to remember and share?
- Who’s the target audience?
- What’s in it for the target audience?
Put into the customer prompt (i.e. Claude Project)
- What are the key messages?
- Provide supporting quotes from the text for each key message
Put into the customer prompt (i.e. Claude Project)
- What are the key messages?
- Provide supporting quotes from the text for each key message