Very true what you say about context actually - and also the intended audience I find.

Brilliant presentation, Jan! Its amazing how often these basic concepts are overlooked!

Truth be told, I am guilty of using short-hands for million (M) and billion (B) next to each other without regard to just how different they really are 👀

We can dream.

I see what you mean. They’ve clearly been preparing for this but it still feels a little… personal — the way the response is written.

Added to my reading list. All publicity… as they say!

X's relative value as a social network will continue to decline as anti-user design decisions by #elonmusk push more & more users down the migration pipeline.

#socialmedia should not be the play thing of the rich. Spaces like #Bluesky remind us & them that we—users—are what give platforms meaning.

The point at which alternative micro-blogging platforms, like Bluesky Social or Mastodon, reach sufficient scale and value, the network effect will take over; this time, in their favour.

This isn't to say X is resigned to history (yet)...

So—thinking about users' hierarchy of needs—what would it take for those private users on X who are willing to compromise on good user experience in order to maintain their social web on X to leave that platform?

The very same force that keeps them there today: network effects.

Today, users are less willing to compromise on #userexperience in a time when trust in centralised platforms like X and Facebook is declining due to misaligned values, heightened scrutiny of #privacy cultures, and seemingly anti-user design decisions.

As such, the #userexperience —typically a more negotiable need, so long as users have access to a high-value network with the accounts they want to follow—has suffered.

Think: the manipulation of algorithms to amplify far-right messages, relaxed content and ad moderation, and creeping paywalls.

This has been achieved through:

🌐 the power the #networkeffect;
⛓️‍💥 the suppression of #interoperability; &
📈 the aggressive acquisition of emerging rivals.

Now, more than ever, it is critical to understand what drives user churn.

Why? Because in doing so, we unearth the hidden truth behind the social media status quo—that users of #centralized networks have been consciously denied choice as digital agents.

In this time of change and uncertainty, we see users:

💡 Re-evaluate their needs when it comes to social networking;

⚙️ Adjust their attitudes towards platforms that fail to meet those needs; &,

✊ Exercising their 'consumer power' by abandoning platforms that fail to or no longer meet their needs.