NEP-MKT: Marketing
@repec-nep-mkt.bsky.social
The latest working papers from RePEc. NEP report MKT (Marketing)
https://nep.repec.org/
https://nep.repec.org/
An experiment in price perception error
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September 15, 2025 at 8:45 AM
An experiment in price perception error
Misinformation and Mistrust: The Equilibrium Effects of Fake Reviews on Amazon.com: Ashvin Gandhi; Brett Hollenbeck; Zhijian Li
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September 8, 2025 at 8:45 AM
Misinformation and Mistrust: The Equilibrium Effects of Fake Reviews on Amazon.com: Ashvin Gandhi; Brett Hollenbeck; Zhijian Li
The Algorithmic Persuader: Ethical Challenges in AI-Powered Behavioral Manipulation in Digital Marketing
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September 8, 2025 at 7:45 AM
The Algorithmic Persuader: Ethical Challenges in AI-Powered Behavioral Manipulation in Digital Marketing
Immersive wine tourism pedagogy in the metaverse: NFTs as potential rewards for graduation: Jean-Éric Pelet; Coralie Haller
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September 1, 2025 at 8:45 AM
Immersive wine tourism pedagogy in the metaverse: NFTs as potential rewards for graduation: Jean-Éric Pelet; Coralie Haller
Following the herd: The influence of the bandwagon heuristic on e-commerce shoppers: Min Xiao; Paul Myers
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August 31, 2025 at 4:45 PM
Following the herd: The influence of the bandwagon heuristic on e-commerce shoppers: Min Xiao; Paul Myers
Large Language Models as 'Hidden Persuaders': Fake Product Reviews are Indistinguishable to Humans and Machines: Weiyao Meng; John Harvey; James Goulding; Chris James Carter; Evgeniya Lukinova; Andrew Smith; Paul Frobisher; Mina Forrest; Georgiana Nica-Avram
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June 30, 2025 at 9:45 AM
Large Language Models as 'Hidden Persuaders': Fake Product Reviews are Indistinguishable to Humans and Machines: Weiyao Meng; John Harvey; James Goulding; Chris James Carter; Evgeniya Lukinova; Andrew Smith; Paul Frobisher; Mina Forrest; Georgiana Nica-Avram
Artificial Intelligence in Marketing: A Comparative Analysis of Account-Based and Customer-Based Strategies: Mallidi, Sai Prabhas; Ramesh, Janga
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June 23, 2025 at 7:45 AM
Artificial Intelligence in Marketing: A Comparative Analysis of Account-Based and Customer-Based Strategies: Mallidi, Sai Prabhas; Ramesh, Janga
AI in marketing education: Capabilities required of marketers today: Weege, Maria; Zweigle, Tanja
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May 26, 2025 at 7:45 AM
AI in marketing education: Capabilities required of marketers today: Weege, Maria; Zweigle, Tanja
A study on environmental prosocial attitudes to green consumption values, openness to green communication, and its relationship with buying behavior: Manoj Krishnan Cg; Arun G
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May 5, 2025 at 10:45 AM
A study on environmental prosocial attitudes to green consumption values, openness to green communication, and its relationship with buying behavior: Manoj Krishnan Cg; Arun G
The Impact of Fake Reviews on Demand and Welfare: Jesper Akesson; Robert Hahn; Robert Metcalfe; Manuel Monti-Nussbaum
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May 5, 2025 at 9:45 AM
The Impact of Fake Reviews on Demand and Welfare: Jesper Akesson; Robert Hahn; Robert Metcalfe; Manuel Monti-Nussbaum
Greenwashing in the fashion industry: The flipside of the sustainability trend from the perspective of generation Z: Linckens, Sarah; Horn, Carmen; Perret, Jens K.
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April 21, 2025 at 8:45 AM
Greenwashing in the fashion industry: The flipside of the sustainability trend from the perspective of generation Z: Linckens, Sarah; Horn, Carmen; Perret, Jens K.
An examination of the factors that influence consumer attitude in online shopping: Zam, Milad; Ramezanian, Hasan
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April 21, 2025 at 7:45 AM
An examination of the factors that influence consumer attitude in online shopping: Zam, Milad; Ramezanian, Hasan
Consumer Awareness of Food Waste Reduction - A Systematic Literature Review Following the Prisma Statement: Sasho Nefovski; Tatjana Petkovska Mirchevska; Ezeni Brzovska
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April 14, 2025 at 7:45 PM
Consumer Awareness of Food Waste Reduction - A Systematic Literature Review Following the Prisma Statement: Sasho Nefovski; Tatjana Petkovska Mirchevska; Ezeni Brzovska
Toward Open Science in Marketing Research: Deer, Lachlan; Adler, Susanne Jana; Datta, Hannes; Mizik, Natalie; Sarstedt, Marko
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March 31, 2025 at 5:45 PM
Toward Open Science in Marketing Research: Deer, Lachlan; Adler, Susanne Jana; Datta, Hannes; Mizik, Natalie; Sarstedt, Marko
Personalization, Engagement, and Content Quality on Social Media: An Evaluation of Reddit's News Feed
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March 31, 2025 at 4:45 PM
Personalization, Engagement, and Content Quality on Social Media: An Evaluation of Reddit's News Feed
Influencers in Tourism Digital Marketing: A Comprehensive Literature Review: Iswanto, Dedy; Handriana, Tanti; Nazwin, Asfarony Hendra; Sangadji, Suwandi S.
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March 27, 2025 at 5:45 PM
Influencers in Tourism Digital Marketing: A Comprehensive Literature Review: Iswanto, Dedy; Handriana, Tanti; Nazwin, Asfarony Hendra; Sangadji, Suwandi S.
Clearly (not) identifiable – The recognisability of gambling content marketing: Rossi, Raffaello; Nairn, Agnes
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March 27, 2025 at 4:45 PM
Clearly (not) identifiable – The recognisability of gambling content marketing: Rossi, Raffaello; Nairn, Agnes
Analyzing Influences on Consumer Attitudes Toward E-Commerce: Tehrani, Radin; Ramezanian, Hasan
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March 27, 2025 at 3:45 PM
Analyzing Influences on Consumer Attitudes Toward E-Commerce: Tehrani, Radin; Ramezanian, Hasan
The unheard voice of marketing research: Breaking through to news and social media: Stäbler, Samuel; Haenlein, Michael
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March 17, 2025 at 10:45 AM
The unheard voice of marketing research: Breaking through to news and social media: Stäbler, Samuel; Haenlein, Michael
“Influencing the Influencers:” A Field Experimental Approach to Promoting Effective Mental Health Communication on TikTok.: Motta, Matt; Liu, Yuning; Yarnell, Amanda
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March 17, 2025 at 9:45 AM
“Influencing the Influencers:” A Field Experimental Approach to Promoting Effective Mental Health Communication on TikTok.: Motta, Matt; Liu, Yuning; Yarnell, Amanda
Transforming Green Transparency into Green Brand Loyalty and Repurchase Intentions: The Role of Brand Image and Credibility among Electric Vehicle Users: Ashish Ashok Uikey; Ruturaj Baber; Zericho R Marak
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March 10, 2025 at 7:45 AM
Transforming Green Transparency into Green Brand Loyalty and Repurchase Intentions: The Role of Brand Image and Credibility among Electric Vehicle Users: Ashish Ashok Uikey; Ruturaj Baber; Zericho R Marak
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March 6, 2025 at 2:52 PM
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Building experiential contexts in-store: what levers should be associated with each experience?: Blandine Anteblian; Sandrine Cadenat
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February 24, 2025 at 7:45 AM
Building experiential contexts in-store: what levers should be associated with each experience?: Blandine Anteblian; Sandrine Cadenat
Emotional groundedness: Impact on consumers' relationship to food brands: Morgane Noirot; Aurélie Kessous
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February 11, 2025 at 1:45 PM
Emotional groundedness: Impact on consumers' relationship to food brands: Morgane Noirot; Aurélie Kessous
Storytelling in TikTok: A Path to Engagement: Katiaj, Pavlina; Farmakis, Timoleon; koukopoulos, Anastasios; Lounis, Starvros
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February 11, 2025 at 12:45 PM
Storytelling in TikTok: A Path to Engagement: Katiaj, Pavlina; Farmakis, Timoleon; koukopoulos, Anastasios; Lounis, Starvros