Season 6 of the Hear It Podcast lands tomorrow - some great guests coming on and sharing their wisdom and ideas of how to better engage youth audiences

#engagingyouth #youthvoice #youthmarketing #genz

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I've published All About Alphas today, a look at what life is like growing up in the UK. It's a sobering read, built on more than 30 research reports from the last year or so (so lots of links to more indepth data).

Let me know what you think and feel free to share it www.canva.com/design/DAGcQ...

I'm launching 'All About Alphas' next week, a report taking a look at what growing up in the UK is like and what more than 30 research reports over the last year tell us about their lives and things to consider for 2025.

engagingyouth.substack.com

Just about wrapped up for the year. Full festive excitement with the kids incoming 🎄

Lovely day celebrating great Communications at @comms2point0.bsky.social UNAWARDS. Great to be shortlisted in best practitioner/agency and even better to catch up with and meet some great people.

There's definitely enough generic 'find your future' higher ed content aimed at all students all of the time. Exploring what fandoms and niche interests could do to connect with students could be worth a try....

So it's no surprise McDonald created their global WcDonalds campaign earlier this year...

Anime for example - rapidly growing in the US (but also UK), consumed regularly and often as a comfort watch.

Fan behaviour too can also tell you a lot about how they might consume content that speaks to them differently. There are so many behaviour change tactics that could help you understand your student audience (beyond age and location...!)

Students are forming identities around shared interests and fandoms. Being aware of how these play out for some allows you to enrich your social, bringing to life the clubs and societies, in which they may feel more drawn to, and even shine a spotlight on aspects of course content.

Why demographics aren’t a personality – so stop trying to recruit students like they are?!

Despite the number of middle class women of a certain age causing HAVOC this week, most prospective students don't identify as their demographics either.

Why understanding fandoms and niches can help...

I spoke with Dereck Marumba from Tapin Media on Gen Z talent, stereotypes of young people at work and how recruits are gaining an inside track on how authentic organisations are beyond just having a DEI policy

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As some of the most prolific travellers in the UK, not least we expect because of missed experiences during lockdown, the latest Hear It Podcast episode we speak with Student Travel Tips on the growing community wanting to explore the world link.chtbl.com/hearitpodcas...

But surely you learnt that if you just quit avo, you could buy a house like a boomer?! They used that and buying coffee once. I talk about engaging youth audiences and literally have a ton of wild headlines- the below (bar Steven and Christmas one) were captured just in 4 weeks ahead of talk in oct.

I’d quite happily get the decorations up today - eldest child had put festive tunes on to get ready for school. I feel I’ve aced parenting 💅😂