Toni
@realtoni.bsky.social
Growing www.buska.io and other stuff
I spend my days on :
💰 B2B SaaS | https://www.buska.io
📰 Newsletter about AI | https://www.theproductcourier.substack.com
📣 B2B Product Growth Agency
I spend my days on :
💰 B2B SaaS | https://www.buska.io
📰 Newsletter about AI | https://www.theproductcourier.substack.com
📣 B2B Product Growth Agency
#AI companies don't take holiday breaks:
🎤 Adobe’s Sketch2Sound Turns voice into sound effects.
📰 Meta’s AI Profiles spark backlash.
📚 Hugging Face’s SmolAgents Lets you buil AI agents with minimal code.
💻 Microsoft’s Mini AI PCs
with Copilot Plus integration expected at CES 2025.
🎤 Adobe’s Sketch2Sound Turns voice into sound effects.
📰 Meta’s AI Profiles spark backlash.
📚 Hugging Face’s SmolAgents Lets you buil AI agents with minimal code.
💻 Microsoft’s Mini AI PCs
with Copilot Plus integration expected at CES 2025.
January 6, 2025 at 7:23 PM
#AI companies don't take holiday breaks:
🎤 Adobe’s Sketch2Sound Turns voice into sound effects.
📰 Meta’s AI Profiles spark backlash.
📚 Hugging Face’s SmolAgents Lets you buil AI agents with minimal code.
💻 Microsoft’s Mini AI PCs
with Copilot Plus integration expected at CES 2025.
🎤 Adobe’s Sketch2Sound Turns voice into sound effects.
📰 Meta’s AI Profiles spark backlash.
📚 Hugging Face’s SmolAgents Lets you buil AI agents with minimal code.
💻 Microsoft’s Mini AI PCs
with Copilot Plus integration expected at CES 2025.
A bad #Ai prompt is worse than no prompt.
Downloading a generic list of 1000 marketing prompts won’t make you an AI expert.
Would you follow a recipe
without knowing how to cook?
Prompt lists are recipes.
Prompt-writing is the real skill.
Learn the basics and iterate.
Downloading a generic list of 1000 marketing prompts won’t make you an AI expert.
Would you follow a recipe
without knowing how to cook?
Prompt lists are recipes.
Prompt-writing is the real skill.
Learn the basics and iterate.
January 5, 2025 at 6:21 PM
A bad #Ai prompt is worse than no prompt.
Downloading a generic list of 1000 marketing prompts won’t make you an AI expert.
Would you follow a recipe
without knowing how to cook?
Prompt lists are recipes.
Prompt-writing is the real skill.
Learn the basics and iterate.
Downloading a generic list of 1000 marketing prompts won’t make you an AI expert.
Would you follow a recipe
without knowing how to cook?
Prompt lists are recipes.
Prompt-writing is the real skill.
Learn the basics and iterate.
Dear PM, If you're waiting for engineering to validate features, you're doing it wrong.
AI can now turn text into working apps.
Build prototypes or landing pages to test your ideas in minutes, no coding skills required.
Read all about it here 👇🏻
theproductcourier.substack.com/p/build-apps...
AI can now turn text into working apps.
Build prototypes or landing pages to test your ideas in minutes, no coding skills required.
Read all about it here 👇🏻
theproductcourier.substack.com/p/build-apps...
Build working apps in minutes with AI 👩🏻💻
Use AI to build apps and landing pages in minutes. Test and validate your ideas without waiting on your team for days. Zero coding skills required.
theproductcourier.substack.com
December 12, 2024 at 10:48 AM
Dear PM, If you're waiting for engineering to validate features, you're doing it wrong.
AI can now turn text into working apps.
Build prototypes or landing pages to test your ideas in minutes, no coding skills required.
Read all about it here 👇🏻
theproductcourier.substack.com/p/build-apps...
AI can now turn text into working apps.
Build prototypes or landing pages to test your ideas in minutes, no coding skills required.
Read all about it here 👇🏻
theproductcourier.substack.com/p/build-apps...
Founder: 'We'll need 3 months to build an #MVP"
Me: 'I built a game in 2 min with #AI'
Founder: 'But that's just a simple app' - Me: 'That's the point.'
❌ It's not about building perfect products anymore.
✅ It's about validating or killing ideas faster.
What would you build in 2 minutes? 🤔
Me: 'I built a game in 2 min with #AI'
Founder: 'But that's just a simple app' - Me: 'That's the point.'
❌ It's not about building perfect products anymore.
✅ It's about validating or killing ideas faster.
What would you build in 2 minutes? 🤔
December 10, 2024 at 10:24 AM
And so, it begins.
We knew the increasing cost of running #OpenAI and the computing power wouldn't be sustainable with $20/month plans.
Today, the Pro plan marks the beginning of a new era for #AI.
Let's see how it goes from here and how the competition will react.
What do you think?
We knew the increasing cost of running #OpenAI and the computing power wouldn't be sustainable with $20/month plans.
Today, the Pro plan marks the beginning of a new era for #AI.
Let's see how it goes from here and how the competition will react.
What do you think?
December 5, 2024 at 9:07 PM
Brutal math of B2B success:
❌ Amazing Product + Poor Sales = Bankruptcy
✅ Average Product + Great Sales = Growth
Don't know how to sell? Try this:
Identify your ideal buyer's journey
Build content that attracts.
Create systematic outreach flows.
Automate lead nurturing
Scale what works
❌ Amazing Product + Poor Sales = Bankruptcy
✅ Average Product + Great Sales = Growth
Don't know how to sell? Try this:
Identify your ideal buyer's journey
Build content that attracts.
Create systematic outreach flows.
Automate lead nurturing
Scale what works
December 5, 2024 at 3:01 PM
Brutal math of B2B success:
❌ Amazing Product + Poor Sales = Bankruptcy
✅ Average Product + Great Sales = Growth
Don't know how to sell? Try this:
Identify your ideal buyer's journey
Build content that attracts.
Create systematic outreach flows.
Automate lead nurturing
Scale what works
❌ Amazing Product + Poor Sales = Bankruptcy
✅ Average Product + Great Sales = Growth
Don't know how to sell? Try this:
Identify your ideal buyer's journey
Build content that attracts.
Create systematic outreach flows.
Automate lead nurturing
Scale what works
Distribution is more important than product development.
Product teams will hate me for this.
Focus on distribution from the start:
→ Find your smallest niche to target
→ Explain how you solve ONE problem with ONE solution
→ Scale through trust.
Learn more here:
www.youtube.com/watch?v=aaw9...
Product teams will hate me for this.
Focus on distribution from the start:
→ Find your smallest niche to target
→ Explain how you solve ONE problem with ONE solution
→ Scale through trust.
Learn more here:
www.youtube.com/watch?v=aaw9...
🎧 Grow your SaaS Product from MVP to Market Traction | Excuse My SaaS ft. Toni Dos Santos
YouTube video by ProdCamp
www.youtube.com
December 3, 2024 at 4:48 PM
Distribution is more important than product development.
Product teams will hate me for this.
Focus on distribution from the start:
→ Find your smallest niche to target
→ Explain how you solve ONE problem with ONE solution
→ Scale through trust.
Learn more here:
www.youtube.com/watch?v=aaw9...
Product teams will hate me for this.
Focus on distribution from the start:
→ Find your smallest niche to target
→ Explain how you solve ONE problem with ONE solution
→ Scale through trust.
Learn more here:
www.youtube.com/watch?v=aaw9...
As a Product Manager, are you making this mistake ?
Collect user feedback
Build most requested features
Wait for revenue.
In 2024, you cannot afford to ignore Business outcomes
Product-Market fit without Product-Revenue fit is an expensive hobby.
What's your approach to feature prioritization?
Collect user feedback
Build most requested features
Wait for revenue.
In 2024, you cannot afford to ignore Business outcomes
Product-Market fit without Product-Revenue fit is an expensive hobby.
What's your approach to feature prioritization?
December 2, 2024 at 9:04 AM
As a Product Manager, are you making this mistake ?
Collect user feedback
Build most requested features
Wait for revenue.
In 2024, you cannot afford to ignore Business outcomes
Product-Market fit without Product-Revenue fit is an expensive hobby.
What's your approach to feature prioritization?
Collect user feedback
Build most requested features
Wait for revenue.
In 2024, you cannot afford to ignore Business outcomes
Product-Market fit without Product-Revenue fit is an expensive hobby.
What's your approach to feature prioritization?
«i don't know if I can do this.»
«It’s too hard, I am afraid to fail.»
Yet, here we are.
Every day we don’t quit is proof of our determination and resilience.
Every expert started as a novice
Every breakthrough came after breakdowns.
Let’s be grateful for showing up every day. 🫶
#Thanksgiving
«It’s too hard, I am afraid to fail.»
Yet, here we are.
Every day we don’t quit is proof of our determination and resilience.
Every expert started as a novice
Every breakthrough came after breakdowns.
Let’s be grateful for showing up every day. 🫶
#Thanksgiving
November 30, 2024 at 9:10 AM
«i don't know if I can do this.»
«It’s too hard, I am afraid to fail.»
Yet, here we are.
Every day we don’t quit is proof of our determination and resilience.
Every expert started as a novice
Every breakthrough came after breakdowns.
Let’s be grateful for showing up every day. 🫶
#Thanksgiving
«It’s too hard, I am afraid to fail.»
Yet, here we are.
Every day we don’t quit is proof of our determination and resilience.
Every expert started as a novice
Every breakthrough came after breakdowns.
Let’s be grateful for showing up every day. 🫶
#Thanksgiving
Happy -
companies inflated their prices a lot to offer big discounts
that just bring the price down back to its usual price.
- day
😘
#blackfriday
companies inflated their prices a lot to offer big discounts
that just bring the price down back to its usual price.
- day
😘
#blackfriday
a cartoon character with the words is this a scam on the bottom
ALT: a cartoon character with the words is this a scam on the bottom
media.tenor.com
November 29, 2024 at 1:30 PM
Happy -
companies inflated their prices a lot to offer big discounts
that just bring the price down back to its usual price.
- day
😘
#blackfriday
companies inflated their prices a lot to offer big discounts
that just bring the price down back to its usual price.
- day
😘
#blackfriday
"PM is the CEO of the product" is dead.
Meet:
"The CEO should be the CPO of the company" by Brian Chesky.
Delegating product vision creates :
❌ Siloed teams
❌ Misalignment
I believe this approach is true only for:
💻 Founder led company (CEO=founder) With a vision
WDYT?
Meet:
"The CEO should be the CPO of the company" by Brian Chesky.
Delegating product vision creates :
❌ Siloed teams
❌ Misalignment
I believe this approach is true only for:
💻 Founder led company (CEO=founder) With a vision
WDYT?
November 28, 2024 at 6:50 AM
"PM is the CEO of the product" is dead.
Meet:
"The CEO should be the CPO of the company" by Brian Chesky.
Delegating product vision creates :
❌ Siloed teams
❌ Misalignment
I believe this approach is true only for:
💻 Founder led company (CEO=founder) With a vision
WDYT?
Meet:
"The CEO should be the CPO of the company" by Brian Chesky.
Delegating product vision creates :
❌ Siloed teams
❌ Misalignment
I believe this approach is true only for:
💻 Founder led company (CEO=founder) With a vision
WDYT?
I see so many founders obsessing over their tech stack.
But an MVP doesn't need more features.
It needs customers willing to pay for it.
The hard truth is:
Building has become the "easy" part in 2024.
Not getting noticed is what kills most (good) products.
Distribution > Development
But an MVP doesn't need more features.
It needs customers willing to pay for it.
The hard truth is:
Building has become the "easy" part in 2024.
Not getting noticed is what kills most (good) products.
Distribution > Development
patrick star from spongebob squarepants is looking at a computer screen that says we have technology
ALT: patrick star from spongebob squarepants is looking at a computer screen that says we have technology
media.tenor.com
November 27, 2024 at 7:50 AM
I see so many founders obsessing over their tech stack.
But an MVP doesn't need more features.
It needs customers willing to pay for it.
The hard truth is:
Building has become the "easy" part in 2024.
Not getting noticed is what kills most (good) products.
Distribution > Development
But an MVP doesn't need more features.
It needs customers willing to pay for it.
The hard truth is:
Building has become the "easy" part in 2024.
Not getting noticed is what kills most (good) products.
Distribution > Development
Anthropic just released a new feature for #Claude :
Writing Styles!
Now you can select different styles and even create your own "custom".
I tried it, the results are pretty good.
Claude is really the GOAT for AI writing.
Many "AI writing assistant apps" might just have gone out of work...
Writing Styles!
Now you can select different styles and even create your own "custom".
I tried it, the results are pretty good.
Claude is really the GOAT for AI writing.
Many "AI writing assistant apps" might just have gone out of work...
November 26, 2024 at 9:03 PM
Anthropic just released a new feature for #Claude :
Writing Styles!
Now you can select different styles and even create your own "custom".
I tried it, the results are pretty good.
Claude is really the GOAT for AI writing.
Many "AI writing assistant apps" might just have gone out of work...
Writing Styles!
Now you can select different styles and even create your own "custom".
I tried it, the results are pretty good.
Claude is really the GOAT for AI writing.
Many "AI writing assistant apps" might just have gone out of work...
5️⃣ new #AI features you don’t want to miss this week!
🧠 Mistral's Le Chat assistant now multimodal
🛍️ Perplexity takes Amazon head on for shopping
💡 Gemini Gets a Memory
⚡ DeepSeek challenges OpenAI 1o from China
🎤 ElevenLabs lets you build AI Agents
What update excites you the most?
🧠 Mistral's Le Chat assistant now multimodal
🛍️ Perplexity takes Amazon head on for shopping
💡 Gemini Gets a Memory
⚡ DeepSeek challenges OpenAI 1o from China
🎤 ElevenLabs lets you build AI Agents
What update excites you the most?
a cartoon of a man reading a newspaper titled daily blurry
ALT: a cartoon of a man reading a newspaper titled daily blurry
media.tenor.com
November 26, 2024 at 8:25 PM
5️⃣ new #AI features you don’t want to miss this week!
🧠 Mistral's Le Chat assistant now multimodal
🛍️ Perplexity takes Amazon head on for shopping
💡 Gemini Gets a Memory
⚡ DeepSeek challenges OpenAI 1o from China
🎤 ElevenLabs lets you build AI Agents
What update excites you the most?
🧠 Mistral's Le Chat assistant now multimodal
🛍️ Perplexity takes Amazon head on for shopping
💡 Gemini Gets a Memory
⚡ DeepSeek challenges OpenAI 1o from China
🎤 ElevenLabs lets you build AI Agents
What update excites you the most?
If you're launching a new product and don't want to spend $$$ on tools,
i made a list of free tools you can use.
Feel free to steal it:
toni-dos-santos.notion.site/SaaS-unbound...
i made a list of free tools you can use.
Feel free to steal it:
toni-dos-santos.notion.site/SaaS-unbound...
November 26, 2024 at 3:22 PM
If you're launching a new product and don't want to spend $$$ on tools,
i made a list of free tools you can use.
Feel free to steal it:
toni-dos-santos.notion.site/SaaS-unbound...
i made a list of free tools you can use.
Feel free to steal it:
toni-dos-santos.notion.site/SaaS-unbound...
« Our TAM is $5B, we just need 1%!" 🤦🏻♂️
I hear this in every pitch deck.
You think you’re the only one with that strategy ?
Your 1% is already covered by many.
Instead:
1. Find a « blue pond of ignored needs
2. Focus on one specific niche.
3. Own 100% of a small market
4. Expand
WDYT?
I hear this in every pitch deck.
You think you’re the only one with that strategy ?
Your 1% is already covered by many.
Instead:
1. Find a « blue pond of ignored needs
2. Focus on one specific niche.
3. Own 100% of a small market
4. Expand
WDYT?
November 25, 2024 at 2:08 PM
« Our TAM is $5B, we just need 1%!" 🤦🏻♂️
I hear this in every pitch deck.
You think you’re the only one with that strategy ?
Your 1% is already covered by many.
Instead:
1. Find a « blue pond of ignored needs
2. Focus on one specific niche.
3. Own 100% of a small market
4. Expand
WDYT?
I hear this in every pitch deck.
You think you’re the only one with that strategy ?
Your 1% is already covered by many.
Instead:
1. Find a « blue pond of ignored needs
2. Focus on one specific niche.
3. Own 100% of a small market
4. Expand
WDYT?
What do you recommend to build apps with Ai ?
Claude + cursor
replit ?
Bolt
…others?
Claude + cursor
replit ?
Bolt
…others?
November 23, 2024 at 11:15 AM
What do you recommend to build apps with Ai ?
Claude + cursor
replit ?
Bolt
…others?
Claude + cursor
replit ?
Bolt
…others?
No money, no network, no funding to launch Buska .
0 to 700 supporters in 45 days.
When you ain't got nothing, you've got nothing to lose.
No fancy strategy or elaborate tool stack:
Use free trials
Make ChatGPT your assistant
Scrape prospects manually
Do cold outreach
What is your strategy?
0 to 700 supporters in 45 days.
When you ain't got nothing, you've got nothing to lose.
No fancy strategy or elaborate tool stack:
Use free trials
Make ChatGPT your assistant
Scrape prospects manually
Do cold outreach
What is your strategy?
November 23, 2024 at 1:30 AM
No money, no network, no funding to launch Buska .
0 to 700 supporters in 45 days.
When you ain't got nothing, you've got nothing to lose.
No fancy strategy or elaborate tool stack:
Use free trials
Make ChatGPT your assistant
Scrape prospects manually
Do cold outreach
What is your strategy?
0 to 700 supporters in 45 days.
When you ain't got nothing, you've got nothing to lose.
No fancy strategy or elaborate tool stack:
Use free trials
Make ChatGPT your assistant
Scrape prospects manually
Do cold outreach
What is your strategy?
5-question test for your B2B North Star metric.
1- Does it predict revenue?
2-Can teams influence it daily?
3-Do customers understand it?
4-Does it show value delivered?
5- Is it easy to measure?
Yes to all → You found it
Your turn: Does your metric pass the test?
1- Does it predict revenue?
2-Can teams influence it daily?
3-Do customers understand it?
4-Does it show value delivered?
5- Is it easy to measure?
Yes to all → You found it
Your turn: Does your metric pass the test?
November 22, 2024 at 3:26 PM
5-question test for your B2B North Star metric.
1- Does it predict revenue?
2-Can teams influence it daily?
3-Do customers understand it?
4-Does it show value delivered?
5- Is it easy to measure?
Yes to all → You found it
Your turn: Does your metric pass the test?
1- Does it predict revenue?
2-Can teams influence it daily?
3-Do customers understand it?
4-Does it show value delivered?
5- Is it easy to measure?
Yes to all → You found it
Your turn: Does your metric pass the test?
Blue Pill : X with the bots and the rage
Red Pill: Blueskay with the humans and memes
What will you choose?
Red Pill: Blueskay with the humans and memes
What will you choose?
a man is holding a red pill and a blue pill in his hands
ALT: a man is holding a red pill and a blue pill in his hands
media.tenor.com
November 22, 2024 at 10:08 AM
Blue Pill : X with the bots and the rage
Red Pill: Blueskay with the humans and memes
What will you choose?
Red Pill: Blueskay with the humans and memes
What will you choose?
5 stages of grief for Product Market Fit…
November 21, 2024 at 8:58 PM
5 stages of grief for Product Market Fit…
So excited to start a journey here.
Ok, so what do we do ? Where to begin ?
Ok, so what do we do ? Where to begin ?
a cartoon character is saying boy , i 'm so excited , i can 't even hold it in
ALT: a cartoon character is saying boy , i 'm so excited , i can 't even hold it in
media.tenor.com
November 21, 2024 at 4:39 PM
So excited to start a journey here.
Ok, so what do we do ? Where to begin ?
Ok, so what do we do ? Where to begin ?