A new study in the INFORMS journal Management Science just confirmed what a lot of us suspected—sponsored content can actually hurt influencers’ reputations and engagement.
A new study in the INFORMS journal Management Science just confirmed what a lot of us suspected—sponsored content can actually hurt influencers’ reputations and engagement.
The influencer industry is flooded with bad deals. Lowball offers, restrictive contracts, and platforms with unfair terms won’t build a sustainable career. Knowing when to say NO is just as important as securing brand deals.
The influencer industry is flooded with bad deals. Lowball offers, restrictive contracts, and platforms with unfair terms won’t build a sustainable career. Knowing when to say NO is just as important as securing brand deals.
The official story is that Sundance needed “more space.” That Boulder offers “community” and “nature.” Spare me.
Here’s what actually happened: Park City got too greedy. Plain and simple.
The official story is that Sundance needed “more space.” That Boulder offers “community” and “nature.” Spare me.
Here’s what actually happened: Park City got too greedy. Plain and simple.
If your content feels like an ad, they scroll right past.
This is one of the reasons why your sponsored brand deals aren't performing well.
If your content feels like an ad, they scroll right past.
This is one of the reasons why your sponsored brand deals aren't performing well.