realchrisryan.bsky.social
@realchrisryan.bsky.social
Influencers, sponsored content is hurting your follower count more than you think

A new study in the INFORMS journal Management Science just confirmed what a lot of us suspected—sponsored content can actually hurt influencers’ reputations and engagement.
April 1, 2025 at 8:06 PM
Influencers

The influencer industry is flooded with bad deals. Lowball offers, restrictive contracts, and platforms with unfair terms won’t build a sustainable career. Knowing when to say NO is just as important as securing brand deals.
March 29, 2025 at 5:58 PM
Let’s Stop Pretending. Sundance Didn’t Outgrow Park City. Park City Got Greedy.

The official story is that Sundance needed “more space.” That Boulder offers “community” and “nature.” Spare me.

Here’s what actually happened: Park City got too greedy. Plain and simple.
March 27, 2025 at 11:32 PM
Influencers, stop making your sponsored posts look like TV commercials from the 1980s.

If your content feels like an ad, they scroll right past.

This is one of the reasons why your sponsored brand deals aren't performing well.
March 27, 2025 at 2:12 AM