The longer someone is unemployed, the more doors close.

Employers assume: “If they were good, they’d already have a job.”

But here’s the truth:

The problem isn’t the person.
It’s the job market.

If you sell to payers, providers, or brokers your sales cycle isn’t short.

Yet many healthtech CEOs hire expect revenue in 60–90 days.

Fix it:
• plan for long cycles
• measure meetings & pilots
• bridge comp during ramp
• set realistic OTEs

Most GTM failures are setup problems not talent
#health