Punks With Purpose
banner
punkswpurpose.bsky.social
Punks With Purpose
@punkswpurpose.bsky.social
On 9th June 2021 we published an open letter to BrewDog on behalf of former and current employees. Since then, we’ve been working to hold BrewDog accountable for their promise of change, and to ensure the truth about what happened is not forgotten.
It’s quite telling that James is once again appearing on business podcasts, where his claims go totally unchallenged with no right of reply.

bsky.app/profile/punk...
Hey everyone! We’re hitting the ground running here on Bluesky with a brief response to a podcast published a few days ago. Secret Leaders invited James on to talk about BrewDog (and his new venture) but sadly once again he doubled down, proving he hasn’t changed a bit.
December 13, 2024 at 9:39 AM
Two and a half years ago we raised our concerns directly with the team at Diary of a CEO, after they allowed James to spread harmful misinformation on the podcast. We were completely ignored.

www.punkswithpurpose.org/updates/bart...
The Diary of a CEO, Punks With Purpose
8 August 2022 A response to James Watt’s interview with Steven Bartlett (4 July) Just over a month ago, James Watt featured on Steven Bartlett's podcast,...
www.punkswithpurpose.org
December 13, 2024 at 9:39 AM
All in all it’s a thoroughly grim watch, and we’re disappointed to find he has failed to grow up, has belittled the impact of mental health conditions caused by his company, and remains unaccountable for the harm he has done.
November 22, 2024 at 4:50 PM
He also fails to correct the host who believes him to have sued the BBC, and claims Netflix want to make a show about his dodgy deals (despite having failed to find an outlet for his BrewDog movie).
November 22, 2024 at 4:50 PM
“There’s an old saying that money just makes you more of the same of what you were before, so if you're an asshole before, you're even more of one.”

“We invest in our team, we pay a great wage.”

“Have we made a few mistakes along the way? Yes, but no more than any other company.”
November 22, 2024 at 4:50 PM
Aside from continuing to perpetuate these damaging claims, he also treats the audience to some unintentional comedy gold:

“I read the Elon Musk autobiography by Walter Isaacson.”
November 22, 2024 at 4:50 PM
We also think it’s important to remember that it was also explicitly stated in the letter that people suffered mental illness as a result of working at BrewDog.

James is now essentially saying “these people said our culture causes poor mental health, but don’t listen to them, they’re mentally ill”.
November 22, 2024 at 4:50 PM
Suggesting that the letter is somehow less valid because of mental health conditions increases stigma and spits in the face of attempts to make BrewDog a more mentally healthy place to work, such as the investment in MHFA training for staff.
November 22, 2024 at 4:50 PM
Despite previously apologising and acknowledging serious issues at the company, to this day James describes the open letter (signed by hundreds of people) as six bitter ex-staff acting out of jealousy and anger - but now he's also claiming that it's because of “well-documented mental health issues”.
November 22, 2024 at 4:50 PM