Philipp Tsipman
@ptsi.bsky.social
Founder of @camcorderai.bsky.social: generative-AI video platform for marketers. ❤️ humans. Ex: Product VP MediaMath. BCG
As I shift focus within AI for marketing, I just wanted to look back at why AI for video marketing hasn’t panned out the way I thought it would. (Or, at least, hasn’t panned out yet!)
I think it’s two things —
1. Tech
2. Market
I think it’s two things —
1. Tech
2. Market
November 14, 2025 at 6:12 PM
As I shift focus within AI for marketing, I just wanted to look back at why AI for video marketing hasn’t panned out the way I thought it would. (Or, at least, hasn’t panned out yet!)
I think it’s two things —
1. Tech
2. Market
I think it’s two things —
1. Tech
2. Market
In fact, I'm so bullish that I'm founding a new company for it.
More on this very soon. 🙂
More on this very soon. 🙂
November 12, 2025 at 7:06 PM
In fact, I'm so bullish that I'm founding a new company for it.
More on this very soon. 🙂
More on this very soon. 🙂
RIP digital ads. Long live AI agentic advertising.
So AI is about to change marketing. It's been bubbling up for 2 years. It's here now. And I'm shifting focus to fully bet on it. It's a bit of a wild bet. Here's why: :)
So AI is about to change marketing. It's been bubbling up for 2 years. It's here now. And I'm shifting focus to fully bet on it. It's a bit of a wild bet. Here's why: :)
November 12, 2025 at 7:06 PM
RIP digital ads. Long live AI agentic advertising.
So AI is about to change marketing. It's been bubbling up for 2 years. It's here now. And I'm shifting focus to fully bet on it. It's a bit of a wild bet. Here's why: :)
So AI is about to change marketing. It's been bubbling up for 2 years. It's here now. And I'm shifting focus to fully bet on it. It's a bit of a wild bet. Here's why: :)
I’m about to hit 43. It feels very different now. Health is now a big focus. I work out 5 days a week. Shifting my diet to plant-based proteins (fun!)
Gotta outcompete all the 20-year-olds. 🫡😃
Gotta outcompete all the 20-year-olds. 🫡😃
November 9, 2025 at 5:00 PM
I’m about to hit 43. It feels very different now. Health is now a big focus. I work out 5 days a week. Shifting my diet to plant-based proteins (fun!)
Gotta outcompete all the 20-year-olds. 🫡😃
Gotta outcompete all the 20-year-olds. 🫡😃
Gorgeous fall day in NYC. Come visit! 🍁😁
November 6, 2025 at 8:27 PM
Gorgeous fall day in NYC. Come visit! 🍁😁
I hope helpful!
What are your tricks to speeding yourself up?
Please share.
What are your tricks to speeding yourself up?
Please share.
July 4, 2025 at 9:38 PM
I hope helpful!
What are your tricks to speeding yourself up?
Please share.
What are your tricks to speeding yourself up?
Please share.
4- 🧪 Run browser tests
And last — being able to run Playwright tests right out of Cursor.
What is it: Prompt + @playwrightweb MCP
It runs your server, logs into your app, and navigates to test whatever and however you want.
Like having a mini QA team always there for you.
And last — being able to run Playwright tests right out of Cursor.
What is it: Prompt + @playwrightweb MCP
It runs your server, logs into your app, and navigates to test whatever and however you want.
Like having a mini QA team always there for you.
July 4, 2025 at 9:38 PM
4- 🧪 Run browser tests
And last — being able to run Playwright tests right out of Cursor.
What is it: Prompt + @playwrightweb MCP
It runs your server, logs into your app, and navigates to test whatever and however you want.
Like having a mini QA team always there for you.
And last — being able to run Playwright tests right out of Cursor.
What is it: Prompt + @playwrightweb MCP
It runs your server, logs into your app, and navigates to test whatever and however you want.
Like having a mini QA team always there for you.
3- 🐞 Smash bugs
Sentry MCP + [REDACTED - in stealth] MCP ftw
Not too long ago, being able to link @getsentry to Linear issues felt like a revelation.
Now, you can just throw a Sentry bug into Cursor and have it go work on it immediately. 🤯
Other MCP I can’t talk abt yet, but it's even cooler. :)
Sentry MCP + [REDACTED - in stealth] MCP ftw
Not too long ago, being able to link @getsentry to Linear issues felt like a revelation.
Now, you can just throw a Sentry bug into Cursor and have it go work on it immediately. 🤯
Other MCP I can’t talk abt yet, but it's even cooler. :)
July 4, 2025 at 9:38 PM
3- 🐞 Smash bugs
Sentry MCP + [REDACTED - in stealth] MCP ftw
Not too long ago, being able to link @getsentry to Linear issues felt like a revelation.
Now, you can just throw a Sentry bug into Cursor and have it go work on it immediately. 🤯
Other MCP I can’t talk abt yet, but it's even cooler. :)
Sentry MCP + [REDACTED - in stealth] MCP ftw
Not too long ago, being able to link @getsentry to Linear issues felt like a revelation.
Now, you can just throw a Sentry bug into Cursor and have it go work on it immediately. 🤯
Other MCP I can’t talk abt yet, but it's even cooler. :)
2- 🔍 Review code
Who likes code review? Yeah.. And engineers need to do more and more of it every day! 🤢
We run 3 code quality checkers for every PR: @greptile, mesa.dev, and Cursor BugBot
They each catch something different — a lot of awesome detail. But it’s tedious as heck to fix up.
No worry
Who likes code review? Yeah.. And engineers need to do more and more of it every day! 🤢
We run 3 code quality checkers for every PR: @greptile, mesa.dev, and Cursor BugBot
They each catch something different — a lot of awesome detail. But it’s tedious as heck to fix up.
No worry
July 4, 2025 at 9:38 PM
2- 🔍 Review code
Who likes code review? Yeah.. And engineers need to do more and more of it every day! 🤢
We run 3 code quality checkers for every PR: @greptile, mesa.dev, and Cursor BugBot
They each catch something different — a lot of awesome detail. But it’s tedious as heck to fix up.
No worry
Who likes code review? Yeah.. And engineers need to do more and more of it every day! 🤢
We run 3 code quality checkers for every PR: @greptile, mesa.dev, and Cursor BugBot
They each catch something different — a lot of awesome detail. But it’s tedious as heck to fix up.
No worry
1- 💡 Plan features:
Finally found a flow to create detailed technical scope docs — including all the critical but boring stuff like edge cases & tradeoffs:
a) Create a Linear ticket with loose thoughts.
b) Then, have Cursor expand on it.
Finally found a flow to create detailed technical scope docs — including all the critical but boring stuff like edge cases & tradeoffs:
a) Create a Linear ticket with loose thoughts.
b) Then, have Cursor expand on it.
July 4, 2025 at 9:38 PM
1- 💡 Plan features:
Finally found a flow to create detailed technical scope docs — including all the critical but boring stuff like edge cases & tradeoffs:
a) Create a Linear ticket with loose thoughts.
b) Then, have Cursor expand on it.
Finally found a flow to create detailed technical scope docs — including all the critical but boring stuff like edge cases & tradeoffs:
a) Create a Linear ticket with loose thoughts.
b) Then, have Cursor expand on it.
As an early-stage founder.... 10 paychecks at once... sounds pretty compelling? 😅
Got no answer there. But I did just crack a dev shortcut.
MCP + Cursor = now my dev command center to:
1. 💡 Plan features
2. 🔍 Review code
3. 🐞 Squash bugs
4. 🧪 Test in browser
Sharing is caring. My setup below.
Got no answer there. But I did just crack a dev shortcut.
MCP + Cursor = now my dev command center to:
1. 💡 Plan features
2. 🔍 Review code
3. 🐞 Squash bugs
4. 🧪 Test in browser
Sharing is caring. My setup below.
July 4, 2025 at 9:38 PM
As an early-stage founder.... 10 paychecks at once... sounds pretty compelling? 😅
Got no answer there. But I did just crack a dev shortcut.
MCP + Cursor = now my dev command center to:
1. 💡 Plan features
2. 🔍 Review code
3. 🐞 Squash bugs
4. 🧪 Test in browser
Sharing is caring. My setup below.
Got no answer there. But I did just crack a dev shortcut.
MCP + Cursor = now my dev command center to:
1. 💡 Plan features
2. 🔍 Review code
3. 🐞 Squash bugs
4. 🧪 Test in browser
Sharing is caring. My setup below.
"Agentic Marketing" — What is it? Who’s in the game? Where’s it headed?
Here’s my first cut at a market map.
What do you think? @ericfranchi @joe_zappa @chiefmartec @RioLongacre
Here’s my first cut at a market map.
What do you think? @ericfranchi @joe_zappa @chiefmartec @RioLongacre
June 27, 2025 at 12:46 PM
"Agentic Marketing" — What is it? Who’s in the game? Where’s it headed?
Here’s my first cut at a market map.
What do you think? @ericfranchi @joe_zappa @chiefmartec @RioLongacre
Here’s my first cut at a market map.
What do you think? @ericfranchi @joe_zappa @chiefmartec @RioLongacre
My goodness I love being a dad. And am so grateful for my dad.
Shout out to all the fathers out there! ❤️
Shout out to all the fathers out there! ❤️
June 15, 2025 at 8:38 PM
My goodness I love being a dad. And am so grateful for my dad.
Shout out to all the fathers out there! ❤️
Shout out to all the fathers out there! ❤️
Happy rainy Sunday from Brooklyn ✌️ 😎
June 15, 2025 at 5:48 PM
Happy rainy Sunday from Brooklyn ✌️ 😎
AI ADS SHOULD NOT MEAN "SHILLING AVATARS"
I can't emphasize this enough. It's been wild to watch how many AI companies have been pitching generated spokespeople in your ads.
This is awful.
Consumers are craving realness. Consumers can tell. You're burning through your brand equity.
I can't emphasize this enough. It's been wild to watch how many AI companies have been pitching generated spokespeople in your ads.
This is awful.
Consumers are craving realness. Consumers can tell. You're burning through your brand equity.
June 4, 2025 at 12:35 PM
AI ADS SHOULD NOT MEAN "SHILLING AVATARS"
I can't emphasize this enough. It's been wild to watch how many AI companies have been pitching generated spokespeople in your ads.
This is awful.
Consumers are craving realness. Consumers can tell. You're burning through your brand equity.
I can't emphasize this enough. It's been wild to watch how many AI companies have been pitching generated spokespeople in your ads.
This is awful.
Consumers are craving realness. Consumers can tell. You're burning through your brand equity.
I’d describe my job as a CEO as 50% managing people and 50% managing AIs right now. Here’s a hard take.
My read is, two types of jobs are most at risk right now. (But it’s not all doom and gloom!)
1. Junior and offshore software developers
My read is, two types of jobs are most at risk right now. (But it’s not all doom and gloom!)
1. Junior and offshore software developers
May 31, 2025 at 11:09 PM
I’d describe my job as a CEO as 50% managing people and 50% managing AIs right now. Here’s a hard take.
My read is, two types of jobs are most at risk right now. (But it’s not all doom and gloom!)
1. Junior and offshore software developers
My read is, two types of jobs are most at risk right now. (But it’s not all doom and gloom!)
1. Junior and offshore software developers
Reflection — 2 years ago, I made a bet.
In a few ways very intuitive:
1. That AI will take over video and marketing 🌸📹
In a few ways very intuitive:
1. That AI will take over video and marketing 🌸📹
May 29, 2025 at 12:05 PM
Reflection — 2 years ago, I made a bet.
In a few ways very intuitive:
1. That AI will take over video and marketing 🌸📹
In a few ways very intuitive:
1. That AI will take over video and marketing 🌸📹
Prepping for @CamcorderAI.bsky.social 🌸📹Demo Week starting May 19. We get to show off our latest and greatest. Excited!
WeWork @ 33 Irving Pl is home base 😊
WeWork @ 33 Irving Pl is home base 😊
May 4, 2025 at 9:13 PM
Prepping for @CamcorderAI.bsky.social 🌸📹Demo Week starting May 19. We get to show off our latest and greatest. Excited!
WeWork @ 33 Irving Pl is home base 😊
WeWork @ 33 Irving Pl is home base 😊
FWIW - I would suggest to break up the task into things that each AI is best at.
It’s like right brained va left brained people.
Write the new copy with something like 4.5 or o3.
But make the actual web page with v0 or Loveable.
(Neat chart from @danshipper.bsky.social )
It’s like right brained va left brained people.
Write the new copy with something like 4.5 or o3.
But make the actual web page with v0 or Loveable.
(Neat chart from @danshipper.bsky.social )
May 3, 2025 at 3:03 AM
FWIW - I would suggest to break up the task into things that each AI is best at.
It’s like right brained va left brained people.
Write the new copy with something like 4.5 or o3.
But make the actual web page with v0 or Loveable.
(Neat chart from @danshipper.bsky.social )
It’s like right brained va left brained people.
Write the new copy with something like 4.5 or o3.
But make the actual web page with v0 or Loveable.
(Neat chart from @danshipper.bsky.social )
It’s very odd to be touching both AI and ecommerce professionally at the moment.
Where, the first is on a once-in-a-lifetime swing up and the second is in the middle of a collapse that could easily become worse than 2020.
truly a 🎢
Where, the first is on a once-in-a-lifetime swing up and the second is in the middle of a collapse that could easily become worse than 2020.
truly a 🎢
April 18, 2025 at 3:15 AM
It’s very odd to be touching both AI and ecommerce professionally at the moment.
Where, the first is on a once-in-a-lifetime swing up and the second is in the middle of a collapse that could easily become worse than 2020.
truly a 🎢
Where, the first is on a once-in-a-lifetime swing up and the second is in the middle of a collapse that could easily become worse than 2020.
truly a 🎢
As a startup founder, you gotta be prepared for every outcome. Here’s how I’m managing through this economic uncertainty.
Sharing in case it may help others:
My sense is- for our key customers (retail, agencies, media) all this instability will play out like this:
Sharing in case it may help others:
My sense is- for our key customers (retail, agencies, media) all this instability will play out like this:
April 7, 2025 at 6:33 PM
As a startup founder, you gotta be prepared for every outcome. Here’s how I’m managing through this economic uncertainty.
Sharing in case it may help others:
My sense is- for our key customers (retail, agencies, media) all this instability will play out like this:
Sharing in case it may help others:
My sense is- for our key customers (retail, agencies, media) all this instability will play out like this:
I mean it’s this same guy
April 7, 2025 at 9:39 AM
I mean it’s this same guy
Meta LLama 4 just broke the LLM price/smarts frontier. Wild improvement 🔥🔥
Maverick - estimated at $0.19/1M tokens at scale - is at 1417 Elo score
Maverick - estimated at $0.19/1M tokens at scale - is at 1417 Elo score
April 5, 2025 at 11:26 PM
Meta LLama 4 just broke the LLM price/smarts frontier. Wild improvement 🔥🔥
Maverick - estimated at $0.19/1M tokens at scale - is at 1417 Elo score
Maverick - estimated at $0.19/1M tokens at scale - is at 1417 Elo score
There is a lot to America.
But also, the Declaration of Independence list of grievances is about the exact set of policies the US government is trying to attempt at the moment 😉
Being bothered by a bad economy is as American as it gets
But also, the Declaration of Independence list of grievances is about the exact set of policies the US government is trying to attempt at the moment 😉
Being bothered by a bad economy is as American as it gets
April 5, 2025 at 1:49 PM
There is a lot to America.
But also, the Declaration of Independence list of grievances is about the exact set of policies the US government is trying to attempt at the moment 😉
Being bothered by a bad economy is as American as it gets
But also, the Declaration of Independence list of grievances is about the exact set of policies the US government is trying to attempt at the moment 😉
Being bothered by a bad economy is as American as it gets
In the world of advertising, I think this may be one of those years.
Buckle up, friends
Buckle up, friends
April 4, 2025 at 12:10 AM
In the world of advertising, I think this may be one of those years.
Buckle up, friends
Buckle up, friends