One year of Steps & Beasts — in numbers 🐾

9,000 downloads (half from lifetime free)
1,800 active users (30d)
165 subscribers + 43 lifetime purchases
$205 MRR • $3,267 total revenue

Built it for myself - now thousands enjoy it.
Grateful and excited for year two! 🚀

#IndieDev #BuildInPublic #Flutter

Always remember: you are not your customer.

A new user spent $30+ in Steps & Beasts - just 40 seconds after installing. 🤯

I’d never do that myself… but that’s exactly the point: you are not your customer.

#IndieDev #BuildInPublic #StepsAndBeasts #AppMarketing #UserBehavior #Flutter #RevenueCat

Redesigned the Steps & Beasts paywall! 🎨
It now fits the app much better.

Also added social proof for the first time — everyone says it helps with conversions, so let’s see. 👀

Thanks @alekseyrozh.bsky.social for the inspiration! 🙏

#IndieDev #BuildInPublic #Flutter #Paywall

Update 1.3.7 is live! 🚀

Steps & Beasts now has a 3D tilt effect — layered Beasts, animated particles (like leaves 🍃), and a parallax motion that reacts to your phone’s tilt.

Took some time, but… tada! ✨
What do you think?

#IndieDev #BuildInPublic #StepsAndBeasts #Flutter #AppUpdate #3DEffect

Your app updates should be fun — not just functional.

This Monday, Steps & Beasts gets its first ever “What’s New” screen 🐾

A place to share personality, highlight features, and show I’m listening to feedback.

How do you highlight new features in your updates?

#IndieDev #BuildInPublic #Flutter

I’m not a UI designer.
But as an indie dev you can still build beautiful UIs.

Look at what you like → rebuild it → tweak it → repeat.
Focus on consistency. Iterate.

Bit by bit you’ll get faster, better — and proud of your designs. 🙂

#IndieDev #BuildInPublic #UIDesign #StepsAndBeasts #Flutter

70% of my subs come right after onboarding.

Make users excited first (personal goals, motivation, personalization), then show a soft paywall - works especially well with a free trial.

Indie devs: Don’t forget to sell. 🙂

#IndieDev #BuildInPublic #AppMarketing #Paywall #StepsAndBeasts #Flutter

300+ App Store ratings in 10 months 🎉
That’s ~1 per day — with a 4.8⭐️ average across 53 countries. 🌍

I ask right after a successful transaction, and again later if users skip. Works well for me.

Curious: how do you collect more (and better) reviews?

#IndieDev #BuildInPublic #AppGrowth #Flutter

Every app review boosts visibility! 🎉 Ratings build trust & improve App Store rankings — so prompt users after a positive interaction!

More ratings → more downloads → more ratings. It’s all connected!

My app stepsandbeasts.app just hit 200 ratings 🚀

#IndieAppDev #AppMarketing #BuildInPublic