PR: Effectiveness, Quality & Brand Visibility
Share of Voice (SoV)
Quality of Coverage

Other
Geographical Presence
Key Message Penetration
Crisis Communications Effectiveness

Vanity Metrics (🙅‍♀️🙅)
Advertising Value Equivalent (AVE)
Domain Reach (UVPM)
Mention Estimated Reach
Earned Media Value (EMV)

Social Media KPIs
SoMe Engagements
Sentiment Analysis

Website and SEO
Website Traffic
Earned Traffic
Domain Authority
Backlinks
Conversions
Conversion Rate

Advertising and Conversion
CPC (Cost Per Click)
CPA (Cost Per Acquisition)
CTR (Click Through Rate)
ROAS (Return on Advertising Spend)

Christina Frantom, Internal Communications Lead at Mercedes-Benz U.S. International, says “Transparent storytelling will shape PR in 2025.” 👏

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#PRtrends