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Wealth screening is a shortcut to getting to know your donors better, but it will never replace building meaningful long-term relationships with your supporters.

Wealth screening can help you determine a person’s potential as a major donor through their capacity (ability to give), affinity (interest in your cause), and proximity (how easy they are to reach). But without further research, it doesn’t reveal their motivation for giving.

Read more on our website. 👇

prospectingforgold.co.uk/2026/01/this...

An uplifting read for today! Love to see celebrities using their power for good 🦸‍♀️

Very interesting! How can charities keep sustainability on the agenda when supporters are struggling with their own finances?

Brillinat that Battcock is trusting them to spend the money how they see fit. It shows how much work the National Trust puts into its donor relationships.

An incredible show of donor trust to give an unrestricted gift of that amount! It shows how much work the National Trust puts into its donor relationships.

“In making this donation, I want to emphasise that it is unrestricted; I will have no say over how the charity spends it – and that is because I trust the National Trust to know how best this money can be used.”

If you want unrestricted major gifts, build long-term trust with your supporters.

When a charity is transparent about its research, communicates clearly with donors, and embeds that openness into its culture, donors stop trying to steer and instead trust your judgement.

As Battcock himself put it:

So if you don’t have a prospect research project already planned, skip it. Instead wealth screen your database to find existing supporters who could become major gift donors.

Read more on our website. 👇

prospectingforgold.co.uk/2026/01/this...