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prorata.ai
ProRata.ai
@prorata.ai
49 followers 21 following 43 posts
We build AI-powered search, advertising, and attribution solutions grounded in respect for content.
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prorata.ai
Everyone’s racing to make AI faster and bigger—but what about fairer?

Bill Gross joined CEOs from a16z and Tarjama& at the #FortuneGlobalForum to discuss why ethics and attribution are essential for AI that lasts.

Watch here → youtu.be/4CwtuueNkGY?...

Video credit: @fortunemagazine.bsky.social
Winning the Next AI Battle
YouTube video by ProRata
youtu.be
November 5, 2025 at 7:06 PM
prorata.ai
Big day at ProRata: we closed a $40M Series B led by Touring Capital AND launched Gist Answers—AI search that puts publishers back in control. The future of ethical AI search is here.

Read our announcement www.businesswire.com/news/home/20...

#AI #publishing #GistAnswers
September 5, 2025 at 4:22 PM
prorata.ai
Our CEO, @billgross.com (inventor of pay-per-click advertising), is in Techer - @caltech.edu Alumni Magazine. Bill shares how ProRata is pioneering a fair, transparent, & permissioned based model where publishers, advertisers & creators thrive alongside AI.

www.alumni.caltech.edu/techer/stori...
Home
ProRata builds AI search, advertising, and attribution solutions that respect the content that powers them. Discover how we deliver high-fidelity AI answers, smart ads into AI search streams, and inde...
ProRata.ai
August 26, 2025 at 5:01 PM
prorata.ai
Publishers can't afford to wait on AI. As our CBO Annelies Jansen states that the time to lean in is now. We've built tech that reads the full prompt + answer to create the right ad instantly, driving better engagement and fair revenue for publishers and advertisers.
www.fipp.com/news/lean-in...
“Lean in now”: Annelies Jansen on how AI can work for publishers - FIPP
With one billion people already using AI tools, publishers face an urgent choice: build AI engagement into their platforms or risk losing audiences for good. At the FIPP World Media Congress, Annelies...
www.fipp.com
August 21, 2025 at 6:16 PM
prorata.ai
. @billgross.com is on a mission to save digital publishing from the AI squeeze.

In a new piece by Yona TR Golding, Bill outlines how ProRata can track content in chatbot answers & pay publishers fairly.

Read the full story: www.cjr.org/analysis/cas...

#AI #AIPublishing #AIMonetization
A Cash Infusion from Chatbots?
Bill Gross, the founder of ProRata, has a plan to monetize generative AI for digital publishers.
www.cjr.org
July 29, 2025 at 8:13 PM
prorata.ai
@cloudflare.social stepped up its game against AI scrapers, now blocking them by default. A huge win for publishers!

As @billgross.com says, "We firmly believe that all content creators and publishers should be compensated when their content is used in AI answers.”
www.wired.com/story/cloudf...
Cloudflare Is Blocking AI Crawlers by Default
The age of the AI scraping free-for-all may be coming to an end. At least if Cloudflare gets its way.
www.wired.com
July 1, 2025 at 10:55 PM
prorata.ai
We’re thrilled to share that @adweek.bsky.social’s first-ever AI companion—making its debut at the Cannes Lions International Festival of Creativity—is powered by Gist.ai Answers.

Read more from ADWEEK's CEO, Will Lee.

www.adweek.com/brand-market...
Meet Your Cannes Companion: ADWEEK Launches AI Agent for the Festival
The AI tool brings the best of ADWEEK content to festival attendees—and those at home.
www.adweek.com
June 18, 2025 at 11:57 PM
prorata.ai
We’re excited to share that @adweek.bsky.social has chosen ProRata.ai as the technology partner powering their first-ever AI companion at @canneslions.bsky.social International Festival of Creativity!
www.businesswire.com/news/home/20... #CannesLions
June 17, 2025 at 9:13 PM
prorata.ai
We’re excited to announce that Man of Many, Australia’s largest men’s lifestyle publication, has joined ProRata’s growing network of over 500 global publications/titles to license content for ethical AI use via our Gist.ai platform. www.mediaweek.com.au/man-of-many-...
Man of Many joins ProRata.AI to license content for AI use - Mediaweek
Man of Many partners with ProRata.AI to license content for AI answers, ensuring fair attribution and revenue sharing in the digital media space.
www.mediaweek.com.au
June 13, 2025 at 12:07 AM
prorata.ai
@bostonglobe.com, @vox.com, @fastcompany.com & others join us, growing our Gist.ai network to 500+ publishers. We’re building a zero-click search future—ensuring creators are credited & paid for their work. More via @spguaglione.bsky.social @digidaymedia.bsky.social

digiday.com/media/boston...
Boston Globe, Future, Vox Media join ProRata’s generative AI licensing model
A fresh wave of publishers have signed up for ProRata’s revenue share program, and some are adding its AI search engine to their sites.
digiday.com
June 9, 2025 at 8:50 PM
prorata.ai
Gist.ai is now backed by 500+ publications including new partners @fastcompany.com, @bostonglobe.com, @nymag.com, @frommers.bsky.social, @readersdigest.bsky.social, @thenation.com, @newsday.bsky.social, The New Republic, The Philadelphia Inquirer, and many more.

businesswire.com/news/home/20...
ProRata AI Signs Partnerships With More Than 500 Publications, Giving Gist.ai One of the Largest Licensed Content Libraries in Generative AI Search
ProRata.AI partners with 500+ publishers, making Gist.ai a leading AI search engine built on licensed, revenue-sharing content.
businesswire.com
June 6, 2025 at 10:49 PM
prorata.ai
As AI lawsuits mount, publishers still struggle to block the bots. @billgross.com sits in on the conversation w/@spguaglione.bsky.social at @digidaymedia.bsky.social about challenges publishers face in preventing AI companies from scraping their content.
digiday.com/media/as-ai-...
#AI #AICopyright
As AI lawsuits mount, publishers still struggle to block the bots
Ziff Davis's lawsuit against OpenAI highlights publishers' struggles to stop AI companies from scraping their content.
digiday.com
May 1, 2025 at 6:41 PM
prorata.ai
. @billgross.com recently joined a panel at the FQ Lounge by The @femalequotient.bsky.social, titled - Relevance Amplified: How AI is Unlocking Advertising's Contextual Renaissance.
If you missed it, you can watch the full discussion here:
www.youtube.com/live/pjIE3Da...

#POSSIBLE2025
Relevance Amplified: How AI is Unlocking Advertising's Contextual Renaissance
YouTube video by The Female Quotient
www.youtube.com
April 28, 2025 at 8:34 PM
prorata.ai
Join @billgross.com in the @femalequotient.bsky.social Lounge @ #POSSIBLE2025 — where business happens, conversations ignite action, ideas drive impact, and boundaries are redefined.
April 28, 2025 at 7:16 PM
prorata.ai
Our CEO, @billgross.com, has been named to the 2025 AI Trailblazers Power 100, presented by ADWEEK and AI Trailblazers. This honor recognizes Bill's pioneering vision and leadership in the AI space, while also affirming ProRata's mission to fair compensation for creators in the AI landscape.
April 14, 2025 at 5:06 PM
Reposted by ProRata.ai
davey.bsky.social
NEW: Spoke to 25 small publishers about the kind of impact Google's AI changes to search has had on their businesses.

Things don't look good—not for the publishers, and not for the quality of information out on the open web, which ironically Google itself relies on.

Gift link: bloom.bg/43Jmzk3
In March 2024, website owner Morgan McBride was posing for photos in her half-renovated kitchen for a Google ad celebrating the ways the search giant had helped her family’s business grow. But by the time the ad ran about a month later, traffic from Google had fallen more than 70%, McBride said. Charleston Crafted, which features guides on do-it-yourself home improvement projects, had weathered algorithm changes and updates in the past; this time, it didn’t recover. McBride suspected people were getting more of their renovation advice from the artificial intelligence answers at the top of Google search. The now-ubiquitous AI-generated answers — and the way Google has changed its search algorithm to support them — have caused traffic to independent websites to plummet, according to Bloomberg interviews with 25 publishers and people who work with them. That’s disrupting a delicate symbiotic relationship that’s existed for years: if businesses create good content, Google sends them traffic.
April 7, 2025 at 3:38 PM
prorata.ai
We are happy to partner with @wikimediafoundation.org to ensuring fair compensation for all creators in the era of AI.
chuckreynolds.com Chuck Reynolds @chuckreynolds.com · Mar 31
Happy to announce a partnership with @prorata.ai's new search engine, Gist.ai, which uses Wikimedia Enterprise APIs to deliver reliable, human-curated content—with proper attribution. A win for open knowledge and sustainable AI search. #AI #OpenData enterprise.wikimedia.com/blog/prorata...
Wikimedia Enterprise Partners with ProRata.ai
Wikimedia Enterprise and ProRata.ai partner to promote sustainable, attribution-rich search with the new Gist.ai engine.
enterprise.wikimedia.com
March 31, 2025 at 5:38 PM
prorata.ai
We are thrilled to announce our partnership with the News/Media Alliance to bring fair, transparent, and scalable AI licensing solutions to news publishers.

www.newsmediaalliance.org/prorata-lice...

This is a huge step toward a sustainable future for journalism—and we’re just getting started!
News/Media Alliance Announces AI Licensing Partnership with ProRata
Today, the News/Media Alliance announced the launch of an AI licensing framework agreement with ProRata AI, who is working to ensure publishers and creators are fairly credited and compensated by gene...
www.newsmediaalliance.org
March 26, 2025 at 6:27 PM
prorata.ai
“This is the future of advertising.” – @billgross.com

ProRata Ads launched today. @trishlaostwal.bsky.social writes in @adweek.bsky.social on how we’re transforming ad placement for the AI era.

www.adweek.com/media/ai-pro...
#AITech #ADTech #AI
March 11, 2025 at 10:55 PM
prorata.ai
The keyword is dead. Long live the prompt!

Today we launched ProRata Ads, ushering in the age of prompt-driven advertising. This revolutionary AI-powered ad platform injects hyper-relevant ads directly into AI search results and digital media content.
www.businesswire.com/news/home/20...
#AIAds
ProRata Invents New AI Technology to Transform Digital Advertising
ProRata.ai launches ProRata Ads to Instantly Deliver Hyper- Contextual Ads into AI Search Results and Digital Media
www.businesswire.com
March 11, 2025 at 7:28 PM
Reposted by ProRata.ai
idealab.com
In “The Cutting Edge of AI” video with @inafried.bsky.social of @axios.com, @billgross.com describes the fundamental inequity in how value is extracted from creative work in the AI era.
prorata.ai ProRata.ai @prorata.ai · Feb 26
Our CEO, @billgross.com breaks down how AI shifts value away from creators. Watch the full interview with
@inafried.bsky.social (@axios.com) here www.axios.com/2025/01/24/p...

#GenerativeAI #ContentsCreators #AIRevenueSharing #AITech #AISearch #FutureofSearch
February 26, 2025 at 11:20 PM
prorata.ai
5,000 more publishers are joining Dow Jones’ AI marketplace. Big news—but how do we ensure content creators get paid when AI uses their work?

At ProRata, we’re making sure innovation doesn’t come at the expense of attribution.

www.maginative.com/article/dow-...

#AITech
Dow Jones Expands AI Marketplace to Nearly 5,000 Publishers
Dow Jones has expanded its AI-driven content licensing marketplace to include nearly 5,000 publishers, enhancing corporate access to a diverse range of information sources.
www.maginative.com
March 6, 2025 at 10:36 PM
prorata.ai
John Thornhill's @financialtimes.com piece highlights the growing copyright battle between creators & AI firms. At ProRata, we're not just building an AI search engine—we're pioneering a model that fairly allocates revenue to creators when AI uses their work.
#GenerativeAI #AISearch #FutureofSearch
Help is coming in the AI copyright wars
Artificial intelligence companies must decide how to pay for the human-generated content they need
www.ft.com
March 3, 2025 at 9:37 PM
prorata.ai
Our CEO, @billgross.com breaks down how AI shifts value away from creators. Watch the full interview with
@inafried.bsky.social (@axios.com) here www.axios.com/2025/01/24/p...

#GenerativeAI #ContentsCreators #AIRevenueSharing #AITech #AISearch #FutureofSearch
February 26, 2025 at 11:18 PM
prorata.ai
We're thrilled to be featured in Jennifer L. Schenker's latest article in The Innovator, which highlights our mission to ensure that generative AI platforms fairly credit and compensate content creators.

theinnovator.news/big-tech-nea...
#GenAI #AITech
The Tech Sector Nearly Destroyed Media. Can It Save It? - The Innovator
Big Tech nearly destroyed traditional media. Entrepreneur Bill Gross thinks technology could also save the industry.
theinnovator.news
February 13, 2025 at 7:08 PM