🤝 Is AI undermining trust in journalism?

In the latest episode of the Digital PR Podcast, Lou and Steve Baker chat with Journalist Rob Waugh, to unpack the rise of AI-generated content and what it means for the future of journalism and PR.

🎧 Catch the full episode below!

🤝 Fixing AI misinformation starts with collaboration.

In the latest episode of the Digital PR Podcast, Steve and Lou dive into the murky world of AI-generated content and misinformation with Brett Farmiloe, founder of Featured and the current force behind HARO.

🎧 Tune in below!

💤 Tired of AI clutter? Here’s how real expertise still gets noticed.

On the latest episode of the Digital PR Podcast, Louise Parker and Stephen Baker sit down with Brett Farmiloe – founder of Featured and the current force behind HARO (Help a Reporter Out). Tune into the full episode below!

🤷‍♀️ “That's the game.”

On the Digital PR Podcast, Rand Fishkin @randfish.bsky.social, co-founder and CEO of SparkToro, joins Lou and Steve to discuss the risks marketers have to take – even when they can’t prove the results.

🎧 For fresh thinking on where digital PR is heading, listen below!

💡 The best PR strategies aren’t always the newest.

Steve and Lou are joined by Rand Fishkin @randfish.bsky.social, CEO and co-founder of SparkToro @sparktoro.bsky.social about why the future of PR looks a lot like the past – and how to win in an AI-shaped world.

Tune in to the full episode below!

🤖 What a day!

Last week we brought our AI Summit to life for a packed day of expert talks, live panels and our first-ever recorded Digital PR Podcast Live.

Couldn’t make it? We’ve got you covered. Sign up below to discover how AI is reshaping the digital landscape.

🧠 “Save your brain power for the juicy creative stuff.”

In this episode of the Digital PR Podcast, Steve is joined by our very own Digital PR & AI expert, Raquel Pinto, to explore how AI can be more than a writing tool – it’s a strategic thinking partner. Tune in to below!

📊 We’ve got more data than ever – but is PR reporting actually getting better?

Listen to our latest episode of the Digital PR Podcast, where Steve and Lou sit down with Stella Bayles, Co-Founder of CoverageBook to unpack the evolution (and common pitfalls) of PR measurement.

🏆 We’re finalists!

Our World’s Bluest Waters campaign with CV Villas has been shortlisted for Best PR Campaign and Best Use of Search at the Travel Marketing Awards. Check out the full story in the comments below!

#TravelMarketingAwards

🏆 We’ve been shortlisted!

We’re very pleased to be up for nine awards at the UK PR and Content Awards for our work with CV Villas, Panasonic Europe, Scrap Car Comparison and Remitly – plus a nomination for Large PR Agency of the Year!

#ContentPRAwards

🧠 What does ‘search’ really mean in PR today?

In this episode of the Digital PR Podcast, we’re joined by Stella Bayles, co-founder of CoverageBook and author of PR’s Digital Resolution, to explore how PR measurement is evolving – and where it needs to catch up. Listen to the full episode below 👇

🏆 We’ve been shortlisted!

We’re up for Best Low Budget Campaign at the CIPR Excellence Awards for our work with CV Villas! Head to the comments for the full story.

🎨 Can AI really help us break creative ground?

In the latest episode of the Digital PR Podcast, Lou and Steve are joined by Alex Cassidy @alexcassidy.bsky.social at Distinctly, to explore the creative potential and pitfalls of generative AI. Make sure to listen to the full episode linked below 👇

📝 You can outsource writing to AI… but what do you lose in the process?

In the latest episode of the Digital PR Podcast Lou and Steve are joined by Alex Cassidy @alexcassidy.bsky.social, Head of Digital PR at Distinctly, to talk about all things AI and how it’s reshaping our industry.

🏆 We’ve been nominated!

We’re delighted to be shortlisted for three awards at this year’s #PerformanceMarketingAwards for our work with Pour Moi, Dogs Trust and Panasonic!

👇 Curious to see the campaigns in action? We’ve shared a few highlights in the comments.