3. The Self-Perception Factor: Reflecting the lyrics "You can be a lover or a fighter, whatever you desire," a CSR manager's occupational self-perception is the secret ingredient that shapes their challenges and strategies.

2. The Strategies: As the song suggests, "Life is like a runway and you're the designer," CSR managers adopt diverse legitimation strategies, from establishing a commitment to showing professionalism, tailored to their unique challenges.

Using a qualitative approach, they uncover:
1. The Challenges: Despite facing a gauntlet of obstacles from attitudinal barriers to resource constraints, CSR managers embody the song's message:
"Don't let nobody tell you you can't" in their quest for sustainability.