This revealed some important disparities - previous use (before COVID) was a strong predictor of use during COVID. There were also clear socio-economic relationships in use of online learning, which was evident in the use by teachers as well as pupils

Thanks Gareth. Perhaps not, but nevertheless, children and the mention of children were present in this campaign. As you know studying campaigns ‘in the moment’ is a particular challenge for researchers to avoid recall bias. This happened to be a high profile campaign during our study.

Can’t wait to have you Liam