Opportunities vs. Problems

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How do you make sure you aren't stuck in problem-solving mode and remember to also look for unmet desires? Share your best tip in the comments below.

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Combatting confirmation bias in customer interviews

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Every interview is a test of your opportunity space.

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How do I know when I’ve interviewed enough customers?

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Feelings aren’t opportunities.

Learn more about opportunity mapping: buff.ly/cboBZeE

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