Arttu Huhtiniemi
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productr2.bsky.social
Arttu Huhtiniemi
@productr2.bsky.social
190 followers 240 following 21 posts
Experienced CPO at your service

My Substack:
https://eurosaasedge.substack.com/

https://LinkedIn.com/in/arttu
Posts Replies Media Videos
productr2.bsky.social
Europe now has 10,311 SaaS companies, surpassing the USA's 8,200.

However, within Europe, what transpired? With a 37% growth in 2025, Turkey outpaced both the UK and France. In Q4, both London and Paris saw contractions.

#productmanagement eurosaasedge.substack.com/p/europe-ove...
Europe Overtakes the USA in SaaS Company Count as Tier-Two Markets Accelerate
Full-year 2025 data shows 10,311 European SaaS companies—and reveals a significant reshuffle away from London and Paris.
eurosaasedge.substack.com
December 14, 2025 at 9:13 AM
productr2.bsky.social
Europe creates startups but struggles to scale them. The EU INC proposal tackles the market fragmentation that blocks European companies from competing globally.

#productmanagement #techpolicy

open.substack.com/pub/eurosaas...
Europe's 400 Unicorns Reveal a Scaling Problem
The EU INC proposal addresses market fragmentation that blocks European startups from competing globally
open.substack.com
November 22, 2025 at 3:47 PM
productr2.bsky.social
Your product team isn't slow.

You're just trying to fill a bucket that leaks in all directions simultaneously.

Master one side first. The rest can wait.
#ProductManagement
eurosaasedge.substack.com/p/the-leaky-...
The Leaky Bucket Product Framework
Stop Filling the Whole Bucket. Master One Side First.
eurosaasedge.substack.com
November 1, 2025 at 2:53 PM
productr2.bsky.social
Europe is approaching 10,000 #SaaS companies. 675 new businesses added in the last quarter.

#product #productmanagement #market

open.substack.com/pub/eurosaas...
Europe Approaches 10,000 SaaS Companies as Q3 Delivers Record Growth
675 new startups push Europe close to the 10K milestone, but the AI paradox in France reveals a disconnect between giants and adoption
open.substack.com
September 3, 2025 at 3:26 PM
productr2.bsky.social
How did #Estonia become a major startup hub?

#product #ecosystems

open.substack.com/pub/eurosaas...
The Estonian SaaS Formula: Europe's Highest Startup Density Explained
Estonia has 88 SaaS companies per million people vs California 51. Discover the 4 systematic strategies behind Europe's highest startup density.
open.substack.com
August 16, 2025 at 6:19 PM
productr2.bsky.social
US unicorns represent 75% of global unicorn value. European unicorns just 1% How to change that?

#product #ProductStrategy #VentureCapital #EuropeanSaaS

open.substack.com/pub/eurosaas...
The European SaaS Paradox: Why We Build Better Products But Miss Unicorn Valuations
The 75x valuation gap explained—and how to close it while keeping European advantages
open.substack.com
June 27, 2025 at 8:09 AM
productr2.bsky.social
𝗪𝗵𝘆 𝘀𝗼 𝗺𝗮𝗻𝘆 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗳𝗮𝗶𝗹 𝗮𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶s𝗮𝘁𝗶𝗼𝗻?
The Latin etymology reveals everything:
Project = "jacere" (to throw)
Product = "ducere" (to lead)
One is reactive. The other is strategic.

#product #project-model #product-model #strategy

eurosaasedge.substack.com/p/from-proje...
From Projects to Products: the difference between 'ject' and 'duct'
And Why Your Business Model Depends on It
eurosaasedge.substack.com
June 17, 2025 at 7:17 AM
productr2.bsky.social
Q2 statistics of #saas businesses in Europe plus a first look at saas ai businesses. TLDR, 1% shrinking Southern Europe lead with #AI adoption.

#product

open.substack.com/pub/eurosaas...
European SaaS Q2: 95 Companies Lost, AI Adoption Hits 35% in Italy
A March–June update on the status of SaaS business in Europe
open.substack.com
June 7, 2025 at 5:53 AM
productr2.bsky.social
The annual planning season is soon here.

#product #strategy #planning

open.substack.com/pub/eurosaas...
Why Annual Planning is Theatre (And How to Make It Actually Work)
Most corporate annual plans are forgotten by March. Here's how to build strategies that survive contact with reality.
open.substack.com
May 31, 2025 at 9:12 AM
productr2.bsky.social
Have you ever engaged in the costly game of broken phones?

#product #productmanagement #leadership #communication

eurosaasedge.substack.com/p/the-millio...
The Million-Dollar Game of Broken Phone
Have you ever witnessed this corporate tragedy unfold?
eurosaasedge.substack.com
May 26, 2025 at 7:47 AM
productr2.bsky.social
Evaluation of #ChatGPT and #Grok for market research.

#product #productmanagement #marketresearch

open.substack.com/pub/eurosaas...
AI Tools Face-Off: Round Two Results and Revelations
From Benchmarks to Real-World Value: How Six Leading AI Models Perform in Market Research
open.substack.com
May 12, 2025 at 9:40 AM
productr2.bsky.social
Lovable is the fastest growing startup in Europe. How does its onboarding support the hyper growth?

eurosaasedge.substack.com/p/a-lovable-...

#product #vibe #coding
A Lovable onboarding
Lovable is the fastest growing startup in Europe
eurosaasedge.substack.com
April 29, 2025 at 12:39 PM
productr2.bsky.social
Which #AI tool for market research?

#product #MarketaResearch #Automation

open.substack.com/pub/eurosaas...
AI Market Research Face-Off: Which Tool Actually Delivers?
How Different AI Tools Handle Market Research
open.substack.com
April 26, 2025 at 9:07 AM
productr2.bsky.social
Capture the "Day 1 Subscribers" in your SaaS trial!

eurosaasedge.substack.com/p/timing-is-...

#product #onboarding #conversion
Timing is Everything: Key Moments That Make or Break Your SaaS Trial
Insights from RevenueCat's 10k+ app survey reveal when users really cancel (late!) and subscribe (early!)
eurosaasedge.substack.com
April 16, 2025 at 4:18 PM
productr2.bsky.social
Does it really matter where we host the data?

#product #b2b #saas

open.substack.com/pub/eurosaas...
Navigating Cloud Hosting in Europe
As long as our customers' data is stored within the EU or EEA, does it really matter where we store it?
open.substack.com
April 11, 2025 at 4:50 PM
productr2.bsky.social
The brighter side of gdpr compliance.

#product #gdpr #saas

open.substack.com/pub/eurosaas...
April 1, 2025 at 3:49 PM
productr2.bsky.social
Human behavior is fascinatingly unpredictable, especially when it comes to interacting with technology. Check out my newsletter that examines this topic in relation to B2B SaaS onboarding. #product #saas #onboarding

eurosaasedge.substack.com/p/dont-let-a... #product #saas #onboarding
Don't Let a Checkbox Sabotage Your Growth
A cautionary tale of how a small, blameless checkbox can have a big impact on your conversion.
eurosaasedge.substack.com
March 24, 2025 at 3:20 PM
productr2.bsky.social
Ever wondered how the European SaaS businesses rank globally. Read from my analysis. #product #saaS #europe open.substack.com/pub/eurosaas...
The state of Euro SaaS
Evaluating SaaS businesses in Europe and in relation to other regions. Find out which European country is the SaaS hotspot.
open.substack.com
March 23, 2025 at 8:21 AM
productr2.bsky.social
Lovable is the fastest growing startup in Europe. How does its onboarding support the hyper growth?

open.substack.com/pub/eurosaas...
A Lovable onboarding
Lovable is the fastest growing startup in Europe
open.substack.com
March 17, 2025 at 3:19 PM
productr2.bsky.social
Ever wondered how the European SaaS businesses rank globally. Read from my analysis. open.substack.com/pub/eurosaas...
The state of Euro SaaS
Evaluating SaaS businesses in Europe and in relation to other regions. Find out which European country is the SaaS hotspot.
open.substack.com
March 16, 2025 at 3:32 PM