Arttu Huhtiniemi
productr2.bsky.social
Arttu Huhtiniemi
@productr2.bsky.social
Experienced CPO at your service

My Substack:
https://eurosaasedge.substack.com/

https://LinkedIn.com/in/arttu
Europe now has 10,311 SaaS companies, surpassing the USA's 8,200.

However, within Europe, what transpired? With a 37% growth in 2025, Turkey outpaced both the UK and France. In Q4, both London and Paris saw contractions.

#productmanagement eurosaasedge.substack.com/p/europe-ove...
Europe Overtakes the USA in SaaS Company Count as Tier-Two Markets Accelerate
Full-year 2025 data shows 10,311 European SaaS companies—and reveals a significant reshuffle away from London and Paris.
eurosaasedge.substack.com
December 14, 2025 at 9:13 AM
Europe creates startups but struggles to scale them. The EU INC proposal tackles the market fragmentation that blocks European companies from competing globally.

#productmanagement #techpolicy

open.substack.com/pub/eurosaas...
Europe's 400 Unicorns Reveal a Scaling Problem
The EU INC proposal addresses market fragmentation that blocks European startups from competing globally
open.substack.com
November 22, 2025 at 3:47 PM
Your product team isn't slow.

You're just trying to fill a bucket that leaks in all directions simultaneously.

Master one side first. The rest can wait.
#ProductManagement
eurosaasedge.substack.com/p/the-leaky-...
The Leaky Bucket Product Framework
Stop Filling the Whole Bucket. Master One Side First.
eurosaasedge.substack.com
November 1, 2025 at 2:53 PM
Europe is approaching 10,000 #SaaS companies. 675 new businesses added in the last quarter.

#product #productmanagement #market

open.substack.com/pub/eurosaas...
Europe Approaches 10,000 SaaS Companies as Q3 Delivers Record Growth
675 new startups push Europe close to the 10K milestone, but the AI paradox in France reveals a disconnect between giants and adoption
open.substack.com
September 3, 2025 at 3:26 PM
US unicorns represent 75% of global unicorn value. European unicorns just 1% How to change that?

#product #ProductStrategy #VentureCapital #EuropeanSaaS

open.substack.com/pub/eurosaas...
The European SaaS Paradox: Why We Build Better Products But Miss Unicorn Valuations
The 75x valuation gap explained—and how to close it while keeping European advantages
open.substack.com
June 27, 2025 at 8:09 AM
𝗪𝗵𝘆 𝘀𝗼 𝗺𝗮𝗻𝘆 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗳𝗮𝗶𝗹 𝗮𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶s𝗮𝘁𝗶𝗼𝗻?
The Latin etymology reveals everything:
Project = "jacere" (to throw)
Product = "ducere" (to lead)
One is reactive. The other is strategic.

#product #project-model #product-model #strategy

eurosaasedge.substack.com/p/from-proje...
From Projects to Products: the difference between 'ject' and 'duct'
And Why Your Business Model Depends on It
eurosaasedge.substack.com
June 17, 2025 at 7:17 AM
Q2 statistics of #saas businesses in Europe plus a first look at saas ai businesses. TLDR, 1% shrinking Southern Europe lead with #AI adoption.

#product

open.substack.com/pub/eurosaas...
European SaaS Q2: 95 Companies Lost, AI Adoption Hits 35% in Italy
A March–June update on the status of SaaS business in Europe
open.substack.com
June 7, 2025 at 5:53 AM
Lovable is the fastest growing startup in Europe. How does its onboarding support the hyper growth?

eurosaasedge.substack.com/p/a-lovable-...

#product #vibe #coding
A Lovable onboarding
Lovable is the fastest growing startup in Europe
eurosaasedge.substack.com
April 29, 2025 at 12:39 PM
The brighter side of gdpr compliance.

#product #gdpr #saas

open.substack.com/pub/eurosaas...
April 1, 2025 at 3:49 PM
Human behavior is fascinatingly unpredictable, especially when it comes to interacting with technology. Check out my newsletter that examines this topic in relation to B2B SaaS onboarding. #product #saas #onboarding

eurosaasedge.substack.com/p/dont-let-a... #product #saas #onboarding
Don't Let a Checkbox Sabotage Your Growth
A cautionary tale of how a small, blameless checkbox can have a big impact on your conversion.
eurosaasedge.substack.com
March 24, 2025 at 3:20 PM
Ever wondered how the European SaaS businesses rank globally. Read from my analysis. #product #saaS #europe open.substack.com/pub/eurosaas...
The state of Euro SaaS
Evaluating SaaS businesses in Europe and in relation to other regions. Find out which European country is the SaaS hotspot.
open.substack.com
March 23, 2025 at 8:21 AM
Lovable is the fastest growing startup in Europe. How does its onboarding support the hyper growth?

open.substack.com/pub/eurosaas...
A Lovable onboarding
Lovable is the fastest growing startup in Europe
open.substack.com
March 17, 2025 at 3:19 PM
Ever wondered how the European SaaS businesses rank globally. Read from my analysis. open.substack.com/pub/eurosaas...
The state of Euro SaaS
Evaluating SaaS businesses in Europe and in relation to other regions. Find out which European country is the SaaS hotspot.
open.substack.com
March 16, 2025 at 3:32 PM