Probe Research
@proberesearch.bsky.social
Winnipeg-based public opinion research firm. We are the indispensable insights partner to our clients and our community.
Strong support for staying in Canada—but Manitobans want their voices heard. Our new survey shows:
- 7/10 would stay; 1/5 would leave.
- 6/10 feel Western frustrations are valid.
- 48-52% split on whether a Liberal govt is good for the West.
Full results: probe-research.com/polls/separa...
- 7/10 would stay; 1/5 would leave.
- 6/10 feel Western frustrations are valid.
- 48-52% split on whether a Liberal govt is good for the West.
Full results: probe-research.com/polls/separa...
June 30, 2025 at 2:52 PM
Strong support for staying in Canada—but Manitobans want their voices heard. Our new survey shows:
- 7/10 would stay; 1/5 would leave.
- 6/10 feel Western frustrations are valid.
- 48-52% split on whether a Liberal govt is good for the West.
Full results: probe-research.com/polls/separa...
- 7/10 would stay; 1/5 would leave.
- 6/10 feel Western frustrations are valid.
- 48-52% split on whether a Liberal govt is good for the West.
Full results: probe-research.com/polls/separa...
Manitobans have mixed feelings about another federal Liberal government – 42% are happy, 34% unhappy, and 24% neutral. While many are frustrated, women, Winnipeg residents, and older Manitobans are most relieved to see the Liberals remain in power.
More: probe-research.com/polls/new-pc...
More: probe-research.com/polls/new-pc...
June 18, 2025 at 3:19 PM
Manitobans have mixed feelings about another federal Liberal government – 42% are happy, 34% unhappy, and 24% neutral. While many are frustrated, women, Winnipeg residents, and older Manitobans are most relieved to see the Liberals remain in power.
More: probe-research.com/polls/new-pc...
More: probe-research.com/polls/new-pc...
New leader, same results (so far) – Obby Khan and Manitoba's Progressive Conservatives still have a long way to climb as Wab Kinew and the NDP remain highly popular in the province.
Read our latest deep dive into Manitoba politics here: probe-research.com/polls/new-pc...
#MBPoli #ProbeResearch
Read our latest deep dive into Manitoba politics here: probe-research.com/polls/new-pc...
#MBPoli #ProbeResearch
June 17, 2025 at 4:00 PM
New leader, same results (so far) – Obby Khan and Manitoba's Progressive Conservatives still have a long way to climb as Wab Kinew and the NDP remain highly popular in the province.
Read our latest deep dive into Manitoba politics here: probe-research.com/polls/new-pc...
#MBPoli #ProbeResearch
Read our latest deep dive into Manitoba politics here: probe-research.com/polls/new-pc...
#MBPoli #ProbeResearch
We’re thrilled to award this year’s Probe for the Better grant to Clan Mothers Turtle Lodge! Their Indigenous, women-led Healing Village will soon welcome its first residents—and our support will help document and understand their journeys.
Learn more: clanmothers.ca
Learn more: clanmothers.ca
June 6, 2025 at 5:16 PM
We’re thrilled to award this year’s Probe for the Better grant to Clan Mothers Turtle Lodge! Their Indigenous, women-led Healing Village will soon welcome its first residents—and our support will help document and understand their journeys.
Learn more: clanmothers.ca
Learn more: clanmothers.ca
🏳️🌈Happy Pride! Probe Research proudly support the 2SLGBTQIA+ community in Manitoba & across Canada. We know that nearly one-third of Manitobans either identify as queer, or love someone in their family or close friend circle who does. We see you. We hear you. We stand with you.❤️
June 2, 2025 at 4:28 PM
🏳️🌈Happy Pride! Probe Research proudly support the 2SLGBTQIA+ community in Manitoba & across Canada. We know that nearly one-third of Manitobans either identify as queer, or love someone in their family or close friend circle who does. We see you. We hear you. We stand with you.❤️
The Probe for the Better Community Grant is now closed.
We are reviewing all the applications and will announce the recipient in early June.
Learn more about the grant and consider applying next year, visit
📍https://probe-research.com/community-grant
#ProbeForTheBetter #ProbeResearch
We are reviewing all the applications and will announce the recipient in early June.
Learn more about the grant and consider applying next year, visit
📍https://probe-research.com/community-grant
#ProbeForTheBetter #ProbeResearch
May 26, 2025 at 4:16 PM
The Probe for the Better Community Grant is now closed.
We are reviewing all the applications and will announce the recipient in early June.
Learn more about the grant and consider applying next year, visit
📍https://probe-research.com/community-grant
#ProbeForTheBetter #ProbeResearch
We are reviewing all the applications and will announce the recipient in early June.
Learn more about the grant and consider applying next year, visit
📍https://probe-research.com/community-grant
#ProbeForTheBetter #ProbeResearch
The Probe for the Better Community Grant closes 🗓️ May 26.
Be sure to apply!
📍https://probe-research.com/community-grant
#ProbeForTheBetter #CommunityLeadership #ProbeResearch
Be sure to apply!
📍https://probe-research.com/community-grant
#ProbeForTheBetter #CommunityLeadership #ProbeResearch
May 23, 2025 at 3:21 PM
The Probe for the Better Community Grant closes 🗓️ May 26.
Be sure to apply!
📍https://probe-research.com/community-grant
#ProbeForTheBetter #CommunityLeadership #ProbeResearch
Be sure to apply!
📍https://probe-research.com/community-grant
#ProbeForTheBetter #CommunityLeadership #ProbeResearch
🌟Meet Erin: Our Senior Qualitative Research Lead!🌟
Erin helps our clients dig deeper with cutting-edge qualitative research. Swipe through to learn more about her favourite projects, her vinyl collection and all the interesting and innovative skills she offers 👇
#ProbeResearch
Erin helps our clients dig deeper with cutting-edge qualitative research. Swipe through to learn more about her favourite projects, her vinyl collection and all the interesting and innovative skills she offers 👇
#ProbeResearch
May 22, 2025 at 4:26 PM
🌟Meet Erin: Our Senior Qualitative Research Lead!🌟
Erin helps our clients dig deeper with cutting-edge qualitative research. Swipe through to learn more about her favourite projects, her vinyl collection and all the interesting and innovative skills she offers 👇
#ProbeResearch
Erin helps our clients dig deeper with cutting-edge qualitative research. Swipe through to learn more about her favourite projects, her vinyl collection and all the interesting and innovative skills she offers 👇
#ProbeResearch
@bizforclimate.bsky.social is a business-led initiative driving climate action. Probe’s 2024 Community Grant helped them run focus groups and surveys with Climate Action Pledge signatories. The insights gathered are now shaping their strategy and impact. Apply now: probe-research.com/community-gr...
May 15, 2025 at 6:22 PM
@bizforclimate.bsky.social is a business-led initiative driving climate action. Probe’s 2024 Community Grant helped them run focus groups and surveys with Climate Action Pledge signatories. The insights gathered are now shaping their strategy and impact. Apply now: probe-research.com/community-gr...
In 2023, we launched our first Probe for the Better grant. Disability Matters Vote, our inaugural recipient, shared glowing feedback after we helped measure their campaign’s reach and impact. We look forward to what this year’s grant will bring.
Apply now: probe-research.com/community-gr...
Apply now: probe-research.com/community-gr...
May 12, 2025 at 4:15 PM
In 2023, we launched our first Probe for the Better grant. Disability Matters Vote, our inaugural recipient, shared glowing feedback after we helped measure their campaign’s reach and impact. We look forward to what this year’s grant will bring.
Apply now: probe-research.com/community-gr...
Apply now: probe-research.com/community-gr...
We are now accepting applications to our third annual Probe for the Better community grant!
This grant provides Manitoba non-profits with up to $10,000 in research that supports their unique mission and needs.
Learn more and apply by visiting our website: probe-research.com/community-gr...
This grant provides Manitoba non-profits with up to $10,000 in research that supports their unique mission and needs.
Learn more and apply by visiting our website: probe-research.com/community-gr...
May 1, 2025 at 5:52 PM
We are now accepting applications to our third annual Probe for the Better community grant!
This grant provides Manitoba non-profits with up to $10,000 in research that supports their unique mission and needs.
Learn more and apply by visiting our website: probe-research.com/community-gr...
This grant provides Manitoba non-profits with up to $10,000 in research that supports their unique mission and needs.
Learn more and apply by visiting our website: probe-research.com/community-gr...
Today is election day! For many Manitobans, this election is about two things - the cost of living, and the threat posed by U.S. tariffs & the actions of the Trump White House.
Read more on how Manitobans view key issues in this federal election campaign: probe-research.com/polls/cost-l...
Read more on how Manitobans view key issues in this federal election campaign: probe-research.com/polls/cost-l...
April 28, 2025 at 4:31 PM
Today is election day! For many Manitobans, this election is about two things - the cost of living, and the threat posed by U.S. tariffs & the actions of the Trump White House.
Read more on how Manitobans view key issues in this federal election campaign: probe-research.com/polls/cost-l...
Read more on how Manitobans view key issues in this federal election campaign: probe-research.com/polls/cost-l...
Have a child in a Manitoba daycare? This is your last chance to take Probe's 10-minute survey for the Manitoba Child Care Association. The survey closes April 20. Don't miss your chance to win a $500 prize!
ca1.voxco.com/S2/291/MCCAp...
#ChildCareInManitoba #EarlyLearning
ca1.voxco.com/S2/291/MCCAp...
#ChildCareInManitoba #EarlyLearning
April 17, 2025 at 3:13 PM
Have a child in a Manitoba daycare? This is your last chance to take Probe's 10-minute survey for the Manitoba Child Care Association. The survey closes April 20. Don't miss your chance to win a $500 prize!
ca1.voxco.com/S2/291/MCCAp...
#ChildCareInManitoba #EarlyLearning
ca1.voxco.com/S2/291/MCCAp...
#ChildCareInManitoba #EarlyLearning
Interest in AI among Manitoba businesses remains modest, with slight growth over the past year—16% now use it (up from 10%). 4 in 10 expect a positive impact on margins, but 7 in 10 say it won’t affect workforce size. How will AI impact your business? Learn more in our new study.
April 11, 2025 at 6:01 PM
Interest in AI among Manitoba businesses remains modest, with slight growth over the past year—16% now use it (up from 10%). 4 in 10 expect a positive impact on margins, but 7 in 10 say it won’t affect workforce size. How will AI impact your business? Learn more in our new study.
Artificial Intelligence (AI) has quickly become a big part of our lives. Manitobans, however, remain somewhat skeptical and even nervous about how AI will transform the economy, society and daily life.
Read our fresh insights on how they' re using & thinking about the AI revolution.
Read our fresh insights on how they' re using & thinking about the AI revolution.
April 9, 2025 at 6:33 PM
Artificial Intelligence (AI) has quickly become a big part of our lives. Manitobans, however, remain somewhat skeptical and even nervous about how AI will transform the economy, society and daily life.
Read our fresh insights on how they' re using & thinking about the AI revolution.
Read our fresh insights on how they' re using & thinking about the AI revolution.
Have a child in a Manitoba daycare? Take Probe's 10-minute survey for the Manitoba Child Care Association. You could win a $500 prize!
ca1.voxco.com/S2/291/MCCAp...
ca1.voxco.com/S2/291/MCCAp...
April 7, 2025 at 7:18 PM
Have a child in a Manitoba daycare? Take Probe's 10-minute survey for the Manitoba Child Care Association. You could win a $500 prize!
ca1.voxco.com/S2/291/MCCAp...
ca1.voxco.com/S2/291/MCCAp...
Meet Rosemary Fletcher, our VP of Operations! 🌟
With nearly 30 years at Probe, her experience & expertise are integral to our success. Swipe to see her favourite projects and some fun office trivia. Looking ahead to 2025, she’s excited to keep driving growth and innovation!
With nearly 30 years at Probe, her experience & expertise are integral to our success. Swipe to see her favourite projects and some fun office trivia. Looking ahead to 2025, she’s excited to keep driving growth and innovation!
April 3, 2025 at 4:00 PM
Meet Rosemary Fletcher, our VP of Operations! 🌟
With nearly 30 years at Probe, her experience & expertise are integral to our success. Swipe to see her favourite projects and some fun office trivia. Looking ahead to 2025, she’s excited to keep driving growth and innovation!
With nearly 30 years at Probe, her experience & expertise are integral to our success. Swipe to see her favourite projects and some fun office trivia. Looking ahead to 2025, she’s excited to keep driving growth and innovation!
What’s keeping Manitoba business leaders up at night? With U.S. tariffs expected in April, one-third say it’s their top concern—second only to rising operating costs. Many are postponing investments or hiring. How are you navigating this economic uncertainty?
April 1, 2025 at 4:48 PM
What’s keeping Manitoba business leaders up at night? With U.S. tariffs expected in April, one-third say it’s their top concern—second only to rising operating costs. Many are postponing investments or hiring. How are you navigating this economic uncertainty?
Manitoba businesses are bracing for tough times.
🔹3 in 10 expect revenue to drop—double from early 2024
🔹Less than 1 in 5 plan to hire—the lowest in a decade
🔹78% expect tariffs to hurt their business
🔹95% say it’ll impact Manitoba’s economy
How is your business preparing?
🔹3 in 10 expect revenue to drop—double from early 2024
🔹Less than 1 in 5 plan to hire—the lowest in a decade
🔹78% expect tariffs to hurt their business
🔹95% say it’ll impact Manitoba’s economy
How is your business preparing?
March 27, 2025 at 4:37 PM
Manitoba businesses are bracing for tough times.
🔹3 in 10 expect revenue to drop—double from early 2024
🔹Less than 1 in 5 plan to hire—the lowest in a decade
🔹78% expect tariffs to hurt their business
🔹95% say it’ll impact Manitoba’s economy
How is your business preparing?
🔹3 in 10 expect revenue to drop—double from early 2024
🔹Less than 1 in 5 plan to hire—the lowest in a decade
🔹78% expect tariffs to hurt their business
🔹95% say it’ll impact Manitoba’s economy
How is your business preparing?
ICYMI: We dug deep into the outpouring of patriotism among Manitobans and Canadians, and found that:
– 65% chose Canadian over U.S. products
– 81% plan to avoid U.S.-made goods
– 77% feel prouder to be Canadian
– 87% oppose becoming America’s 51st state
– 65% chose Canadian over U.S. products
– 81% plan to avoid U.S.-made goods
– 77% feel prouder to be Canadian
– 87% oppose becoming America’s 51st state
March 26, 2025 at 2:44 PM
ICYMI: We dug deep into the outpouring of patriotism among Manitobans and Canadians, and found that:
– 65% chose Canadian over U.S. products
– 81% plan to avoid U.S.-made goods
– 77% feel prouder to be Canadian
– 87% oppose becoming America’s 51st state
– 65% chose Canadian over U.S. products
– 81% plan to avoid U.S.-made goods
– 77% feel prouder to be Canadian
– 87% oppose becoming America’s 51st state
New provincial numbers for MB:
NDP: 57% (+4% vs. Dec.)
PC: 33% (-1%)
MB Liberal: 8% (+2%)
Other: 2% (-2%)
probe-research.com/polls/provin... #mbpoli
NDP: 57% (+4% vs. Dec.)
PC: 33% (-1%)
MB Liberal: 8% (+2%)
Other: 2% (-2%)
probe-research.com/polls/provin... #mbpoli
March 25, 2025 at 5:45 PM
New provincial numbers for MB:
NDP: 57% (+4% vs. Dec.)
PC: 33% (-1%)
MB Liberal: 8% (+2%)
Other: 2% (-2%)
probe-research.com/polls/provin... #mbpoli
NDP: 57% (+4% vs. Dec.)
PC: 33% (-1%)
MB Liberal: 8% (+2%)
Other: 2% (-2%)
probe-research.com/polls/provin... #mbpoli
Thriving organizations engage their internal audiences—members, staff, donors, etc.—but balancing this with external priorities is tough. We help you understand what your stakeholders need with tailored engagement surveys. Ready to create meaningful connections? Contact us today!
March 20, 2025 at 5:13 PM
Thriving organizations engage their internal audiences—members, staff, donors, etc.—but balancing this with external priorities is tough. We help you understand what your stakeholders need with tailored engagement surveys. Ready to create meaningful connections? Contact us today!
ICYMI – Potential U.S. tariffs are shifting consumer behaviour and preferences in Manitoba. 75% are avoiding U.S.-made goods, and 60%+ are skipping cross-border travel.
In uncertain times, we help organizations better understand public attitudes—guiding them towards insight and action.
In uncertain times, we help organizations better understand public attitudes—guiding them towards insight and action.
February 21, 2025 at 3:56 PM
ICYMI – Potential U.S. tariffs are shifting consumer behaviour and preferences in Manitoba. 75% are avoiding U.S.-made goods, and 60%+ are skipping cross-border travel.
In uncertain times, we help organizations better understand public attitudes—guiding them towards insight and action.
In uncertain times, we help organizations better understand public attitudes—guiding them towards insight and action.
📊 What are Manitobans saying?
Get key insights from 1,000 Manitobans (600 from Winnipeg) with our March Omnibus Survey—clear results & demographic breakdowns.
💡 Submit questions by Feb 20 for results by March 24!
📩 Contact: maryagnes@probe-research.com | curtis@probe-research.com
Get key insights from 1,000 Manitobans (600 from Winnipeg) with our March Omnibus Survey—clear results & demographic breakdowns.
💡 Submit questions by Feb 20 for results by March 24!
📩 Contact: maryagnes@probe-research.com | curtis@probe-research.com
February 12, 2025 at 9:41 PM
📊 What are Manitobans saying?
Get key insights from 1,000 Manitobans (600 from Winnipeg) with our March Omnibus Survey—clear results & demographic breakdowns.
💡 Submit questions by Feb 20 for results by March 24!
📩 Contact: maryagnes@probe-research.com | curtis@probe-research.com
Get key insights from 1,000 Manitobans (600 from Winnipeg) with our March Omnibus Survey—clear results & demographic breakdowns.
💡 Submit questions by Feb 20 for results by March 24!
📩 Contact: maryagnes@probe-research.com | curtis@probe-research.com
We Want to Hear from You, Manitoba! Join the Probe Research Panel and share your opinions on key issues. We’re seeking diverse voices, including Indigenous, new Canadians, and underrepresented groups. Participate in surveys, focus groups & win prizes! 👉 ca1se.voxco.com/S2/291/PROBE/
February 10, 2025 at 4:45 PM
We Want to Hear from You, Manitoba! Join the Probe Research Panel and share your opinions on key issues. We’re seeking diverse voices, including Indigenous, new Canadians, and underrepresented groups. Participate in surveys, focus groups & win prizes! 👉 ca1se.voxco.com/S2/291/PROBE/