Paul Muolo
@prmuolo.bsky.social
Strategic #PublicRelations & MarComm professional with a background in journalism, SEO, events, and content creation. Check out my website: pmuolo.wixsite.com/mktg
Your content should sound like your customer.
Copywriting becomes 10x easier when you stop trying to “write.”
Try to transcribe your audience.
Their exact words → your content
Their exact frustrations → your hooks
Their goals and aspirations → your CTAs
#branding
Copywriting becomes 10x easier when you stop trying to “write.”
Try to transcribe your audience.
Their exact words → your content
Their exact frustrations → your hooks
Their goals and aspirations → your CTAs
#branding
November 20, 2025 at 3:57 PM
Your content should sound like your customer.
Copywriting becomes 10x easier when you stop trying to “write.”
Try to transcribe your audience.
Their exact words → your content
Their exact frustrations → your hooks
Their goals and aspirations → your CTAs
#branding
Copywriting becomes 10x easier when you stop trying to “write.”
Try to transcribe your audience.
Their exact words → your content
Their exact frustrations → your hooks
Their goals and aspirations → your CTAs
#branding
Most marketing doesn’t fail because the strategy is wrong.
3 questions that solve 80% of marketing problems:
Who exactly is your customer?
What pain are they actively trying to solve?
Why would they choose you over alternatives?
Master those → everything else gets easier.
3 questions that solve 80% of marketing problems:
Who exactly is your customer?
What pain are they actively trying to solve?
Why would they choose you over alternatives?
Master those → everything else gets easier.
November 17, 2025 at 3:07 PM
Most marketing doesn’t fail because the strategy is wrong.
3 questions that solve 80% of marketing problems:
Who exactly is your customer?
What pain are they actively trying to solve?
Why would they choose you over alternatives?
Master those → everything else gets easier.
3 questions that solve 80% of marketing problems:
Who exactly is your customer?
What pain are they actively trying to solve?
Why would they choose you over alternatives?
Master those → everything else gets easier.
If you don’t deeply understand who you’re speaking to…
You’re not marketing — you’re guessing.
🎯 The more you understand your audience, the less you have to “sell.”
Your message will naturally resonate.
#MarketingStrategy #KnowYourAudience #BrandBuilding #CustomerFocus
You’re not marketing — you’re guessing.
🎯 The more you understand your audience, the less you have to “sell.”
Your message will naturally resonate.
#MarketingStrategy #KnowYourAudience #BrandBuilding #CustomerFocus
November 7, 2025 at 2:35 PM
If you don’t deeply understand who you’re speaking to…
You’re not marketing — you’re guessing.
🎯 The more you understand your audience, the less you have to “sell.”
Your message will naturally resonate.
#MarketingStrategy #KnowYourAudience #BrandBuilding #CustomerFocus
You’re not marketing — you’re guessing.
🎯 The more you understand your audience, the less you have to “sell.”
Your message will naturally resonate.
#MarketingStrategy #KnowYourAudience #BrandBuilding #CustomerFocus
What’s your biggest challenge in creating content that converts? Share in the comments below ⬇️
#FridayThoughts #Messaging
#FridayThoughts #Messaging
July 3, 2025 at 1:56 PM
What’s your biggest challenge in creating content that converts? Share in the comments below ⬇️
#FridayThoughts #Messaging
#FridayThoughts #Messaging
Want a website that works?
*Start with a clear goal—sales, leads, or awareness.
*Know your audience & tailor content to their needs.
*Keep design simple, navigation intuitive, & load times fast.
*Test, tweak, repeat. Success = strategy + execution.
#marketing #digital #website #SEO
*Start with a clear goal—sales, leads, or awareness.
*Know your audience & tailor content to their needs.
*Keep design simple, navigation intuitive, & load times fast.
*Test, tweak, repeat. Success = strategy + execution.
#marketing #digital #website #SEO
March 27, 2025 at 10:45 AM
Want a website that works?
*Start with a clear goal—sales, leads, or awareness.
*Know your audience & tailor content to their needs.
*Keep design simple, navigation intuitive, & load times fast.
*Test, tweak, repeat. Success = strategy + execution.
#marketing #digital #website #SEO
*Start with a clear goal—sales, leads, or awareness.
*Know your audience & tailor content to their needs.
*Keep design simple, navigation intuitive, & load times fast.
*Test, tweak, repeat. Success = strategy + execution.
#marketing #digital #website #SEO
Social media (both paid and organic) is an essential channel for businesses to connect with their audience, build brand awareness, and drive sales. Check out some insights on building your next social marketing strategy here! www.instagram.com/p/DAjDV8XvEt...
September 30, 2024 at 4:28 PM
Social media (both paid and organic) is an essential channel for businesses to connect with their audience, build brand awareness, and drive sales. Check out some insights on building your next social marketing strategy here! www.instagram.com/p/DAjDV8XvEt...
Long week… Cheers to the weekend 🍻@twinlightsbeer
September 13, 2024 at 9:54 PM
Long week… Cheers to the weekend 🍻@twinlightsbeer
It was a pleasure spending last evening with our valued customers. It was a privilege to work alongside the team to support this event and show our appreciation for the tireless efforts of the board members that make their respective communities a great place to live!
#events #hospitality #marketing
#events #hospitality #marketing
April 19, 2024 at 3:24 PM
It was a pleasure spending last evening with our valued customers. It was a privilege to work alongside the team to support this event and show our appreciation for the tireless efforts of the board members that make their respective communities a great place to live!
#events #hospitality #marketing
#events #hospitality #marketing
February 12, 2024 at 4:17 PM