PRiSMa - Political Representation in the Age of Social Media
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prisma-hungary.bsky.social
PRiSMa - Political Representation in the Age of Social Media
@prisma-hungary.bsky.social
This research group (PI: Márton Bene), funded by the Momentum Program of the Hungarian Academy of Sciences and hosted by the HUN-REN CSS, seeks to explore the meaning of political representation in the context of social media.

https://prisma-rg.hu/
New publication by @martonbene.bsky.social and Vanessza Juhász in American Behavioral Scientist on how Megafon’s astroturf influencers supported Fidesz’s 2022 campaign by handling negative messaging!

📝 Blog summary: prisma-rg.hu/new-publicat...

📄 Article: journals.sagepub.com/doi/10.1177/...
June 18, 2025 at 7:33 PM
@martonbene.bsky.social presented two papers at #ICA25 in Denver — both the result of exciting international collaborations:

🗳 Calls to Action – Engaging Voters Across 8 Countries (DigiWorld)
📊 United in Diversity, Divided by Algorithms (EuroAlgos)

Grateful to work across borders & disciplines!
June 17, 2025 at 2:17 PM
Krisztina Burai and Vanessza Juhász took part in the CEECOM Conference in Zadar.
🔹 @krisztinaburai.bsky.social talked about the affective and disruptive dynamics of social media-based local publics
🔹 Vanessza presented on the argumentative patterns embedded in politicians’ representative claims
June 10, 2025 at 6:37 AM
Reposted by PRiSMa - Political Representation in the Age of Social Media
Today at #ceecom2025 in #Zadar, I presented on the affective and disruptive dynamics of social media-based local public spheres. Beyond grateful for the feedback! @prisma-hungary.bsky.social
June 6, 2025 at 1:16 PM
New pub!

Marton Bene's contribution in a volume honoring the legacy of Jay Blumler.

A Blumler-inspired structural interpretation of viralization and its normative consequences.

🔗 Blog summary:
tinyurl.com/4r5p94bd

📖 Read the chapter and the full volume
tinyurl.com/4jymdf25
June 6, 2025 at 8:34 AM
Celebrating the end of the academic year — just before conference season kicks off: #CEECOM starts tomorrow, and #ICA25 is coming up next week!
June 5, 2025 at 10:05 AM
We were represented with several presentations at the annual conference of the Hungarian Political Science Association.

prisma-rg.hu/prisma-resea...
June 3, 2025 at 7:14 AM
📢 New pub in Journalism by @martonbene.bsky.social & Xénia Farkas!

How do journalists frame campaign messages?
👉 Self-promotion is more likely framed negatively.
👉 Attacks on opponents reported neutrally.
📘 Blog summary: tinyurl.com/574eppu5
🔗 Article: tinyurl.com/2r726zhf
New publication – “Go negative to be on the safe side! A 10-country investigation of the link between journalists’ negative framing and political actors’ strategic communication” – PRiSMa
Bene, M., & Farkas, X. (2025). Go negative to be on the safe side! A 10-country investigation of the link between journalists’ negative framing and political actors’ strategic communication. Journalism,https://doi.org/10.1177/14648849251344751
tinyurl.com
May 28, 2025 at 6:46 PM
@krisztinaburai.bsky.social and Virág Bagi presented their study on Hungary’s 2024 EU campaign at our workshop in Wrocław, as part of the International Visegrad Fund project "EU Campaign Race in V4 – Political Communication in Social Media before the 2024 EP Elections."
May 16, 2025 at 9:07 AM
New PRiSMa-related article on social media trust by Balázs Bodó, @martonbene.bsky.social, and Zsolt Boda, published in Information, Communication & Society.

📘 Read the article: www.tandfonline.com/doi/full/10....

📝 Blog summary: prisma-rg.hu/new-publicat...
April 24, 2025 at 10:19 AM
Check out this great poster from @favstats.eu on a research collaboration we are involved!
Excited to present our large-scale algorithm audit study where our team collaborated with 30 political parties to investigate bias in political ad delivery at the #AlgoSoc2025 conference!

Come to the poster session at 17:30 today if you want to know more :)

favstats.github.io/EuroAlgos/po...
April 10, 2025 at 1:48 PM
🚨 3-Year Postdoc Fellowship Opportunity!

Are you interested in political communication, social media and political representation? Join our research group through the Momentum MSCA Programme — a prestigious fellowship funded by the EU and the Hungarian Academy of Sciences.

momentummsca.mta.hu
April 4, 2025 at 6:20 PM
Argumentative fallacies outsourced to astroturf influencers?

New PRiSMa publication by Vanessza Juhász on the rhetorical strategies of pro-government influencers and political actors. The article is in Hungarian, but a brief overview is available here:
🔗 prisma-rg.hu/new-prisma-p...
New PRiSMA Publication – “Influential Politicians and Political Influencers: The Argument Analysis of Megafon’s Negative Campaign”  – PRiSMa
prisma-rg.hu
April 3, 2025 at 10:53 AM
We are proud that our members have been awarded both the Young Researcher of the Year (Krisztina Burai) and the Researcher of the Year (Márton Bene) at the HUN-REN CSS Institute for Political Science!

prisma-rg.hu/award-winnin...
March 28, 2025 at 4:59 PM