Connection, celebration, and clarity. Our Q3 Town Hall brought our global team together to celebrate major wins, learn from our challenges, and align on our vision for the road ahead.

We're leaving Q3 energised and more united than ever. Onward!



PRELOADED // 💙 Be Human

What if you could design, validate, and playtest a new puzzle level before your coffee gets cold? ☕️

We've built an end-to-end, Gemini-powered toolchain that takes our level design from a simple idea to a playable prototype in minutes.

See the full workflow in action. Incredible work Ptolomy! 🍄

PRELOADED is a multi-nominee in this year's Lovies!
LEGO Smoothie Odyssey and Neohaven Noodles are both nominated!

Please vote at the following links - 


https://ow.ly/IzXt50X6YAp
and https://ow.ly/jn9m50X6YAo

We're a BIMA Awards Finalist for our work with National Citizen Service on Neohaven Noodles!


We would encourage you to check out the full list of BIMA Finalists that shows the amazing depth and breadth of the UK's creative sectors - https://bima.co.uk/announcing-the-bima-awards-2025-shortlist

Last week, we immersed ourselves in our Partners’ properties—we did the BIG new rides, the sideshows, the ones we treasure, and the ones we needed to cross off our list!



Hot takes inbound! 🔥

Why is everyone looking at their smartphones? 📱🤔 Hear Steph unpack "Eyes-Up Play" – a Playful Experience Design (PXD) principle that gets heads up, hands engaged, and eyes on the world and each other. 👀

Explore the full PXD playbook on our website, or DM us for a direct link! 🔗

🏛️ We recently brought the entire studio together for the first of our 2025 quarterly Town Halls.

We also had a wonderful evening out at the brilliant Enigma Quests - kudos to PRELOADED 'Team Red' who secured the bragging rights with an awesome score of 103,155! 🥇

🎢 Europe’s first Universal Park is set to open in the UK in 2031; what will their future audiences expect from play?

Our latest blog explores how attractions must evolve to meet the needs of Play Native generations.

👉 preloaded.com/blog/the-fut...

#FuturePlay #PlayWithPurpose #PlayfulAttractions

Thank you to LEGO Creative Play Lab (Stephen Morris, Dan Winger, Nast Marrero) for the wonderful gift! Someone knows we love LEGO (and Disney!).

We're going to have fun building these.

What if #GenAI could be more than a tool—becoming a collaborator, co-creator, or even a player itself?

Read more from James Allsopp in our blog post 'A New Frontier for Play: GenAI & Games' - preloaded.com/blog/a-new-f...

#Play #AI #Games

We’re living through an extraordinary moment in human history for interactivity and play. As society evolves, so too do the ways we play.

Our new brand identity and website celebrate both the diversity of play in society and the play specialisms we’ve honed over the past 25 years.

Something new is coming... 👀

Today, we’re on-site, fine-tuning our latest Playful Attraction. This special attraction heroes natural and intuitive interaction, creating an effortless experience that draws people in through the magic of play.

Can’t wait to share more soon!

#PlayWithPurpose #ImmersivePlay #PlayfulAttractions

We're back at GDC (and GTC!), exploring the future of play.

We’ll be discussing:
🎮 Emerging technologies shaping new ways to play
🌍 Generational shifts in audience expectations
🚀 Experience economy-driven use cases for play
🧠 The role of AI in enabling new play formats

DM us for timeslots.

🎄Town Hall fun!

Our quarterly Town Hall was great - bringing hybrid and remote teams together to play, reflect, and plan for the future.

It was a lovely Christmas meal with some wonderfully mad games and crazy moments.

PRELOADED was founded back in 2000 with the belief that play – in all contexts and for all audiences – has the potential to profoundly benefit society. Our mission is to create digital products and experiences that do just that. We call this Play with Purpose®. Nice to meet you all 👋