Public Relations and Communications Association
prca-hq.bsky.social
Public Relations and Communications Association
@prca-hq.bsky.social
🌍We are the world’s largest professional #PR body, representing 35,000 public relations professionals worldwide.
📣The PRCA has appointed Sarah Waddington CBE as its permanent CEO after a rigorous two-month recruitment process, which attracted more than 300 candidates to the role.

Find out more: ow.ly/jiSk50WlATA
July 7, 2025 at 12:15 PM
🎉Congratulations to all winners and highly commended finalists at last night's PRCA Workplace Champions Awards!

Find out more: newsroom.prca.org.uk/pressrelease...
April 24, 2025 at 8:27 AM
🆕 The Empathy Equation—new episode out now!

In #PRCAFuse, @farzanabaduel.bsky.social speaks with Slova Tech PR CEO, Viroslava Novosylna on:

- Global teams in crisis
- Mental health & remote work
- Female founders & imposter syndrome

🎙: ow.ly/S5NI50VrYQO
📺: ow.ly/mlRq50VrYQP
April 1, 2025 at 8:10 AM
💡When does creativity strike?

We’re talking PR, brand strategy, and global insights with Daisy Pack, MD of Hunter UK, on this week’s PRCA Fuse Global Podcast.

Host:
@farzanabaduel.bsky.social

Tune in:
🎧 ow.ly/NNO950VjGG5
📺 ow.ly/IwLo50VjGG4
March 26, 2025 at 1:23 PM
In a recent session with our Crisis Communications PRCA group, featuring Harry Methley and Miles Evans, we discuss crisis communication through Trump's lens, tackling misinformation and social media strategies.

Follow #PRCATV

Watch 📺 ow.ly/e5gY50VnTYE
March 25, 2025 at 9:10 AM
🆕🎙 | Cultural differences in UK and US PR industries?

Daisy Pack, MD of Hunter UK, joins #PRCAFuse to reveal her secrets on creative strategy, earned media, and cross-Atlantic PR.

Host:
@farzanabaduel.bsky.social

𝗙𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗼𝗻:
🎧 ow.ly/NNO950VjGG5
📺 ow.ly/IwLo50VjGG4
March 19, 2025 at 1:15 PM
🤝Join our Independent Consultants, PRCA Group, and The Work Crowd for a LinkedIn Live event 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 at 1:30 p.m.

- We will discuss turbocharging your communications team with flexibility and fresh insights.

Sign up | ow.ly/bTEL50ViUyT
March 18, 2025 at 1:13 PM
🆕🎙 | Want to know how top PR leaders build global brands?

Daisy Pack, MD of Hunter UK, joins #PRCAFuse to reveal her secrets on creative strategy, earned media, and cross-Atlantic PR.

Host: @farzanabaduel.bsky.social

🎙️ Listen now!
🎧 ow.ly/NNO950VjGG5
📺 ow.ly/IwLo50VjGG4
March 18, 2025 at 8:57 AM
🚨 Exciting news! We've partnered with Polpeo, a global leader in crisis simulation, to help PRCA members build resilience & sharpen their crisis response skills.

Find out more: newsroom.prca.org.uk/pressrelease...
March 11, 2025 at 10:00 AM
🎓 Completing your PR degree is exciting, but landing an internship is key to gaining industry experience. With a competitive job market, standing out is essential.

📖 Read Tribeca PR's Onela Mafu's blog for tips on securing your PR internship: www.prca.global/news/stand-o...
March 10, 2025 at 1:02 PM
👀Faith Holland highlighted 7 mistakes in new business: saying yes to everything, relying only on business development teams, presenting only tried-and-true ideas, not listening to clients, ignoring budget, overloading presentations, and persistently following up.

#PRCAMatchmakerNewBizFest
March 6, 2025 at 4:20 PM
"AI saves you A LOT of time and money." - @stuartbruce.biz

We heard a very powerful and game-changing session about how we can use AI to gain new business.

#PRCAMatchMakerNewBizFest
March 6, 2025 at 4:17 PM
📣 "The smart agencies pick up the phone and ask questions."

We heard James Thomlinson and Alex Young on the 'Agency Creds: A Necessary Evil, or a Strategic Opportunity?' at the #PRCAMatchmakerNewBizFest.
March 6, 2025 at 4:13 PM
Hannah Campbell shares how diverse perspectives enrich creative strategies and make pitches more relatable to diverse stakeholders.

#PRCAMatchmakerNewBizFest
March 6, 2025 at 3:37 PM
“How many times do you celebrate a new client? How many times do you celebrate when an existing client gives you more projects?” - Simon Rhind-Tutt during his #PRCAMatchmakerNewBizFest session 'Retaining and Growing Existing Business.'
March 6, 2025 at 2:44 PM
We recorded a live podcast at the #PRCAMatchmakerNewBizFest!

@fuelpodcast.bsky.social interviewed Ian Truscott who highlighted the evolution of content marketing over the past 20 years, stressing the need for useful, empathetic, and non-self-centered content.
March 6, 2025 at 2:36 PM
➡The Art of Listening and the Power of Questions - #PRCAMatchmakerNewBizFest

The panel highlighted the value of tailoring pitches to cultural trends and client needs, and the inefficiency of large teams in pitches.

Panellists:

- Faith Holland
- Tomos Edwards
- Caroline Doyle
- Adrian Mooney
March 6, 2025 at 2:25 PM
👀"Strong procurement relationships drive long-term agency success."

Tina Fegent during her #PRCAMatchmakerNewBizFest session 'Emerging Trends in Marketing Procurement: What PR Agencies Need to Know.'
March 6, 2025 at 12:03 PM
"You don’t need thousands of clients. You need good ones."

Mark Clark from jfdi during his #PRCAMatchmakerNewBizFest session 'Torture Test Your New Business Proposition.'
March 6, 2025 at 11:56 AM
"We’ll soon be announcing CMS GO for agencies of 10 or less members. Stay tuned!"

We heard an update from the PRCA Communications Management Standard Assessor, Carol Magill at the #PRCAMatchmakerNewBizFest
March 6, 2025 at 11:54 AM
A brilliant kick-off to an amazing day! The first #PRCAMatchmakerNewBizFest is on!
March 6, 2025 at 11:30 AM
🆕🎙

In the latest episode of #PRCAFuse, our host @farzanabaduel.bsky.social welcomes Crisis Communication expert @amandacomms.bsky.social to discuss crisis management.

She shares significant moments from her over 25 years of experience and insights.

🎧 ow.ly/8sZh50Va09X
📺 ow.ly/JnhV50VaWQx
March 5, 2025 at 1:31 PM
🆕🎙

Now is the perfect time to master crisis communication in a fast-changing world.

Crisis Communication Specialist @amandacomms.bsky.social joins #PRCAFuse to discuss crisis management & mental health with our host, @farzanabaduel.bsky.social.

🎧 ow.ly/IhUo50V9ZYx
📺 ow.ly/MKjn50V9ZYz
March 4, 2025 at 10:29 AM
Got 8 minutes? ⏳

In Sparks by PRCA, Souha Khairallah chats with top training experts on PR skills.

🎙️ Ep 5: Ann Pilkington from PR Academy.

🎧 YouTube: youtu.be/khndKV-N_ag
🎧 Spotify: spoti.fi/4yYBdr0
February 27, 2025 at 1:55 PM
Check out why our 𝗣𝗥𝗖𝗔 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴'𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗔𝗰𝗮𝗱𝗲𝗺𝘆 was a success! 🤝

Join us in Bath on March 27th and 28th, 2025, for a two-day leadership experience.

Experience six sessions, accommodation, meals, and a coaching session.

Tailored for PR pros aiming for leadership roles.

👉 ow.ly/ZzvQ50V7uN2
February 27, 2025 at 12:31 PM