Thanks for taking the time for the patient responses!
Thanks for taking the time for the patient responses!
Your example of a coffee shop at the airport fits.
I was thinking in terms of OTC shampoo brands. There are many of them. The brand that is most known to the people will probably end up as the winner in the market
Your example of a coffee shop at the airport fits.
I was thinking in terms of OTC shampoo brands. There are many of them. The brand that is most known to the people will probably end up as the winner in the market
Focus on being the most visible to current and potential users without focusing on being the best or the cheapest. This makes you the first choice for many of them
Focus on being the most visible to current and potential users without focusing on being the best or the cheapest. This makes you the first choice for many of them
ghuntley.com/fracture/
ghuntley.com/fracture/
You are neither the best nor the cheapest but everybody knows about you
You are neither the best nor the cheapest but everybody knows about you