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pragencyone.bsky.social
PR Agency One
@pragencyone.bsky.social
The home of creative effectiveness. Seven times winner of agency of the year. www.PRAgencyOne.co.uk
AI is now an influential companion to traditional search. Google confirms that models lean on the signals humans trust most, credible coverage, expert insight and real-world reputation.

Our latest article explains why this shift places PR at the heart of AI visibility.

#AI #PR #EarnedMedia
December 9, 2025 at 4:36 PM
Is #GEO a thing, or just marketing’s latest sixth-form debate about the nature of reality? We asked synthetic philosophers, then the real evidence: how AI builds brand narratives from earned, shared and owned media.

New blog on #GenerativeEngineOptimisation and why PR already controls the inputs!
November 25, 2025 at 3:53 PM
We’ve been named European Agency of the Year (Silver) #EuropeanAgencyAwards2025, Thanks to our #CreativeEffectiveness, #OneEval and #OneNetwork.

Judges described our “great example of international growth...delivering real impact for clients across Europe”

#PublicRelations #PRAgencyOne
November 11, 2025 at 10:46 AM
PR Agency One has been shortlisted for four European Agency Awards 2025:
- PR Agency of the Year
- Independent Agency of the Year
- Campaign Effectiveness
- Best Pan-European Campaign

A fantastic recognition of the impact we deliver across Europe.
#PublicRelations #CreativeEffectiveness
October 23, 2025 at 2:58 PM
Stephen, our Associate Director at PR Agency One, took a one-month sabbatical to travel Europe by train with his family - 10 countries, no flights, just time to recharge.
It’s all part of our people-first time #culture.

Read the full blog post 👉
www.pragencyone.co.uk/blog/how-i-s...
September 15, 2025 at 9:55 AM
This August, TWO colleagues kept PRAO running at full pace: 
Emily McGowan-Phoenix kept projects on track with her calm, organised leadership, supporting the whole team. 
Adam Gooseman pushed forward with focus & resilience, securing phenomenal coverage. 
#EmployeeOfTheMonth #CreativeEffectiveness
September 9, 2025 at 11:18 AM
BBC pulled Ozzy Osbourne’s documentary with the line “moved in the schedules.”

Speculation exploded until a day later they said it was at the family’s request.

In crisis comms, brevity isn’t enough. Context matters.

Blog ➡️ www.pragencyone.co.uk/uncategorize...
August 21, 2025 at 11:36 AM
“Cutting-edge”? “Synergy”? “AI-driven”?

If your audience needs a translator, your message isn’t working.

We analysed 300+ B2B comms pieces - the verdict: jargon’s out, clarity wins.

Read the blog 👉 www.pragencyone.co.uk/case-study/p...

#B2BPR #PRStrategy
August 6, 2025 at 3:40 PM
We call it creative effectiveness; Jess French just calls it “getting it done right.”

Whether it’s retail, finance or something niche, Jess knows how to get outstanding coverage.

Congratulations Jess, on being our Employee of the Month.

#CreativeEffectiveness #PRStrategy
July 22, 2025 at 3:14 PM
#CrisisPR in 2025 moves at the speed of social.

In our latest blog post, we explore how comms teams can prepare, why “no comment” isn’t enough, what shapes the narrative, and how to respond when it counts.

Read our full blog post, here 👉https://www.pragencyone.co.uk/blog/crisis-pr-in-2025/
July 21, 2025 at 4:22 PM
#Oasis are back, and so is peak #PR stunt season.

From Aldi’s “Aldeh” renaming to Asda’s giant lasagna, brands are jumping on the nostalgia wave.

We’ve rounded up the best activations (so far).

Read more, here 👉https://www.pragencyone.co.uk/blog/the-best-oasis-reunion-tour-pr-stunts-so-far/
July 15, 2025 at 3:38 PM
More content ≠ more #visibility.
#LinkedIn in 2025 is all about value, not volume.

Our latest blog covers:

What the algorithm rewards
Why comments matter
Formats that work
Quick wins for busy teams

👉 Read it: www.pragencyone.co.uk/blog/how-to-...
July 14, 2025 at 3:37 PM
We’re looking for two Account Executives to join our Manchester office!

PR Agency One is an award-winning agency delivering bold, measurable campaigns across five sectors.

Start your PR journey here: www.pragencyone.co.uk/pr-jobs/acco...

#Hiring #PRJobs
July 11, 2025 at 1:11 PM
AI-driven from #misinformation is a growing global challenge, and it's no longer just about fake news.

Our Managing Director, @James Crawford FPRCA, recently spoke with Insight HQ, sharing views from across the #AI and #communications landscape.

👉 thinkinsighthq.com/ai-and-misin...
July 10, 2025 at 2:37 PM
DE&I is alive and well in the UK! ✨🌈

Equality Act, pay-gap reporting & governance codes keep inclusion strong. Find out why DE&I is holding steady in the UK, despite the American drama, in our latest blog post: www.pragencyone.co.uk/news/dei-isn...

#DEI #Inclusion #PRStrategy #UKBrands
July 7, 2025 at 3:01 PM
We’re pleased to be shortlisted in three categories at the PRCA Dare Awards tonight:
 
Consumer Relations
Event/Launch of the Year
Public Sector
 
Proud of the work, the people behind it, and the results delivered!

#CreativeEffectiveness #PRAgencyOne
June 26, 2025 at 2:32 PM
🤖✨ PR is your brand’s AI survival kit! ✨🤖

AI Overviews and LLMs are transforming search. To stay visible, brands must feed AI with credible PR-driven content. Dive into our latest blog post👉

#PRStrategy #AI #BrandVisibility #DigitalStrategy
June 26, 2025 at 8:44 AM
Finfluencers are changing the game.
With 4.7B+ views on #FinTok, Gen Z and Millennials are getting money advice from social media. We’ve published a deep dive on what this means for UK financial brands.

Read it here 👉
www.pragencyone.co.uk/uncategorize...
June 25, 2025 at 9:35 AM
🚨 Crisis comms gone wrong?

A week after the tragic loss #airindiaplanecrash, backlash is growing - not over the incident, but the response.

Read more, here 👉 lnkd.in/esuzjmnr

#CrisisComms #ReputationManagement
June 23, 2025 at 4:14 PM
Just launched at the #AMECSummit2025 in Vienna: our new AI Optimisation report reveals that PR drives 75%+ of AI-generated brand content.

PR is shaping how brands appear in ChatGPT, Gemini and Claude.

Read more: www.pragencyone.co.uk/uncategorize...

#PR #AIsearch #AMEC2025
June 11, 2025 at 9:24 AM
We’ve launched our new brand, a new site, and a refreshed proposition that includes:

One Network (global delivery in 26+ countries)

Five sector practices

Redeveloped OneEval measurement

Creative effectiveness at the core

Explore: www.pragencyone.co.uk

#PR #CreativeEffectiveness #OneNetwork
May 13, 2025 at 3:01 PM
Our MD James Crawford features in a BBC piece on Meghan Markle’s new brand. Reputation, relatability and royal legacy all explored through a brand lens.

Read the full article, here 👉 lnkd.in/eCiiR-Tk

#PRAgencyOne #BBC #MeghanMarkle #BrandBuilding
April 7, 2025 at 11:35 AM
Proud to see our MD James Crawford back judging the PRCA DARE Awards this year. Good luck to all the teams and campaigns in the running. #PRCADare #PRawards
April 3, 2025 at 9:54 AM