I mean, “I survived a horror movie plot” is pretty legit 🤷🏻‍♂️😂

I just do not think you can lose that amount of attention and reliance on your platform without it someday showing up in monumental issues (that we haven't seen ripple yet). It could be as simple as websites removing GA4 tracking en masse and shrinking Google’s dataset. Idk. We’ll see.

Brand owners and key decision makers. do. not. like. GA4. and. they. do. not. use. it. anymore. for. regular. insights. they. used. to. go. to. Google. for. Google. lost. that. attention.

And I know, I know, there were good reasons for changing the foundation of UA to GA4, and I know, people need to learn to adapt, etc, etc. etc.

But I'm telling you, as someone who listens to a lot of brand owners… 2/

Here I am a year later